This document discusses analyzing your audience when developing a speech. It provides questions to consider about the audience, including whether they will find the subject useful or interesting, their existing knowledge of the topic, demographic characteristics, and attitude toward the subject. The speaker should gauge whether the audience's attitude is favorable, indifferent, or opposed in order to tailor their approach accordingly - reinforcing positive attitudes, stimulating interest for indifferent audiences, and finding common ground or providing information to opposed audiences. Understanding the audience is key to developing an effective speech.

1. CHAPTER
3
Audience Analysis

2. Will My Audience find This Subject
Interesting?
When developing your speech, you must always consider your
purpose in terms of audience response.
Some responses might be unattainable. More realistc purpose
that could achieve a reasonable response.

3. What do expect from audience
• Will my audience find this subject useful?
• Will my audience find this subject interesting?
• What is my audience’s knowledge of my subject?
• What demographic characteristics should i consider about my
audience?
• Is my audience’s attitude favorable, indifferent, or opposed?
• an opposed audience?

4. WILL MY AUDIENCE FIND THIS SUBJECT
USEFUL?
People willingly pay attention if they will gain
something from doing so. Audince need to know the
information you will be giving them in your speech, tell
them they do. Whenever-possible, give your listener a
reason for listening, and do it during the introduction
to your speech.

5. WILL MY AUDIENCE FIND THIS SUBJECT
INTERESTING?
The second reason that people pay attention is to
satisfy an interest. The people who write and produce the
program handle their material in such an interesting way that
paying attention (and thus learning) is no longer a chore-it is
fun. Your job as a speaker is to develop your material
interestingly. While you can do this with someone you know
quite well, how can you do it with strangers.
if you are familiar with the subject you have chosen,
you should be able to make an educated guess.

6. WHAT IS MY AUDIENCE`S KNOWLEDGE
OF MY SUBJECT?
Considering what your listeners already know about your
subject is an important part of audience analysis. A too
technical approach could leave them thoroughly confused;
repeating what they already know is sure to bore them.
If your audience has little or no knowledge of your
subject, you must explain unfamiliar terminology and
concepts to them.

7. WHAT DEMOGRAPHIC
CHARACTERISTICS SHOULD I CONSIDER
ABOUT MY AUDIENCE?
The demographic consideration of your audience has to
do with their vital statistics: age, education, beliefs, special
interest, and so on. These characteristics can often help you in
determining how to handle your subject.
the educational level of your audience could be
important to you for a number of reasons. One of these has to
do with the relationship between education and vocabulary.
Speak to an audience in familiar words that they can instantly
understand.

8. IS MY AUDIENCE’S ATTITUDE
FAVORABLE, INDIFFERENT, OR
OPPOSED?
A favorable Audience.
A favorable audience is that they are usually both supportive
and and attentive. Your goal when communicating to them is to
reinforce their positive attitudes. The more effectively you can
reinforce their positive attitudes, the more likely you will be to
move them to action.
An indifferent Audience.
When an audience is indifferent, your job is to stimulate
their interest. This can best be done by explaining the usefulness
of the sunject to them, by gaining their attention with a fresh
imaginative approach, or combination of both.

9. An opposed Audience
The hardest audience to deal with is one that
includes many who disagree with your point of view or
your subject. If you find that this is the case and you have
a choice in the matter, you might consider choosing
another topic.
Two useful suggestions for dealing with audiences
opposed to a topic are:
1. To establish a common ground with your audience.
2. To provide them with information that will help to clear
up any lack of understanding or misinformation they
might have.

10. THE END