Build and maintain an authentic Facebook Page to engage with fans, focus on publishing engaging content to fans' home pages, and keep posts simple, concise, and visually appealing with photos. Analyze fan interactions using Page Insights to understand what content resonates and adjust your publishing strategy accordingly. Promote your Page using Engagement Ads to gain more fans and integrate Facebook tools into your website to encourage sharing.
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Shanna Kurpe presents on personal branding and defines it as branding yourself in the same way a company brands itself. She outlines key steps to personal branding such as defining your target market, value proposition, and messaging strategy. The presentation teaches how to develop a personal brand by determining your story, audience, strengths, and plan for sharing your brand through social media and publishing.
This is a presentation describing the US Asian Market demographics, psychographics and purchase power presented during a graduate class on multicultural marketing.
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Build and maintain an authentic Facebook Page to engage with fans, focus on publishing engaging content to fans' home pages, and keep posts simple, concise, and visually appealing with photos. Analyze fan interactions using Page Insights to understand what content resonates and adjust your publishing strategy accordingly. Promote your Page using Engagement Ads to gain more fans and integrate Facebook tools into your website to encourage sharing.
Tips for Effective Business NetworkingShanna Kurpe
In this presentation, Shanna Kurpe shares tips for effective business networking with web design, web development and marketing students. Learn how to find the right networking events, write your introduction, trade business cards and more.
Shanna Kurpe presents on personal branding and defines it as branding yourself in the same way a company brands itself. She outlines key steps to personal branding such as defining your target market, value proposition, and messaging strategy. The presentation teaches how to develop a personal brand by determining your story, audience, strengths, and plan for sharing your brand through social media and publishing.
This is a presentation describing the US Asian Market demographics, psychographics and purchase power presented during a graduate class on multicultural marketing.
An Introduction to Responsive Web DesignShanna Kurpe
In this presentation, Shanna Kurpe introduces students to the basics of responsive web design, and provides them with a list of resources for learning more.
Personal Branding - Sharing Your StoryShanna Kurpe
The document discusses integrated marketing and provides an agenda for a presentation on how to share your story through an integrated marketing campaign. The agenda includes defining integrated marketing as taking a holistic view and using multiple approaches to spread the same message ubiquitously. It also includes setting goals for an integrated marketing campaign such as building awareness, creating positive interactions, and establishing expertise. Finally, it discusses selecting tactics for the campaign, such as social networking, social sharing, and social publishing.
This document discusses strategies for effective word-of-mouth marketing. It recommends identifying and cultivating relationships with key influencers who can spread messages through their networks. Providing simple, compelling messages and tools for others to easily share information is important. Opportunities like events and presentations can encourage conversations about your organization. Tracking word-of-mouth efforts helps determine what approaches are most successful at reaching target audiences and keeping discussions ongoing.
Communication & relational Dynamics 10232017Agenda A.docxclarebernice
Communication & relational Dynamics
10/23/2017
Agenda
Attendance/Questions
Mini Paper #3 Collection
Why We Form Relationships
Models of Relational Dynamics
Characteristics of Relationships
Communication Within Relationships
Next Steps
Group Project
Mini Paper #3 Observation Project
Group Discussion
Why Do We Form Relationships With Some and Not Others?
What Made You Choose Your Current Friends? How Would You Define Your Top 3 Current Friendships?
Are All Your Friends Similar in Their Tastes, Appearance, Intelligence, etc?
Have You Changed How You Choose Friends As You’ve Gotten Older? Why or Why Not?
What Makes Someone A Good Friend? What Makes Someone a Bad Friend? Is It Worth It To Have “Bad Friends”? Why
Activity-Relationship Want Ads
Pretend you are writing three Craigslist-style want ads for people to fill three different types of relationship “vacancies” in your life. Like any personals ad, you also have to describe yourself so your audience will know if they’re the right fit for you. Take Some Time And Develop a Short Paragraph For Each Of The Following Scenarios:
a. Advertise for a person with whom you wish to establish a working relationship.
b. Advertise for a person with whom you wish to have a friendship.
c. Advertise for a person with whom you would like to develop a long-term romantic relationship.
Discussion Questions
Share Your Ads Aloud In Your Group
What Characteristics Are Uniform In All Three Ads?
What Characteristics Are Distinct From One Ad To Another?
What Role Does Impression Management Play In These Ads? Do You Present The Same “Self” For Each Of The Ads?
How Do We Make New Friends?
Why We Form Specific Relationships
Appearance
Similarity
Complementarity
Reciprocal Attraction
Competence
Disclosure
Proximity
Rewards
In Your Groups, Discuss & Define Your Assigned Factor(s) And Design An Extreme Example (Role Play) of That Factor.
You Will Discuss Your Factor and Then Show Us Your Role Play
How A Relationship forms: According to Knapp
Stages of Relational Development
Coming Together
Initiating-Expressing Interest In One Another
Experimenting-Gaining Information About One Another
Intensifying-Beginning to Express Feelings, Excitement About One Another
Relational Maintenance
Integrating-Making Time For One Another, Give Up Some Characteristics For The Other Person/Shared Identities
Bonding-Being Recognized As A Relationship By Others
Differentiating-First Feelings Of Stress, Needing to Have “Me Time”
Circumscribing- Communication Begins to Drift, Avoidance Of One Another, Losing Interest
Coming Apart
Stagnation-Excitement and Growth Fades
Avoiding-Creating Physical Distance From Each Other
Terminating-Ending The Relationship All Together
Some Notes About Knapp’s Stages…
Not All Relationships Reach Every Level
Relationships Are Constantly Changing.
Relationships Are Not Linear, Rather They Move Back and Forth
Some Stages Are Very ...
CLEAR Training: Social Media and Mobile PhonesBeth Kanter
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Tips for Nonprofits from Industry Experts for 2010 DonorsGuideStar
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Branding Beyond the Logo (Abbotsford 2011)churchjuice
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The document discusses branding and social media strategies. It provides statistics about Facebook, Twitter, and YouTube users. It emphasizes the importance of having a clear brand with strong messaging and visuals before engaging in social media. It discusses creating a "brand prism" to define the brand's appearance, personality, values, and relationships. It provides an example of a brand prism and suggests broadening the brand by thinking outside the box and delivering a total customer experience. The document outlines best practices for mastering messaging through creating a clear main message and supporting points in a "message triangle" format.
This document provides tips for developing a powerful personal brand through social media and online presence. It emphasizes creating engaging content to position yourself as an expert in your field, maintaining a clear purpose, and monitoring your brand through analytics. Regular posting on social media and offering related bonuses can help attract new subscribers and drive traffic to websites and online stores. Measuring engagement metrics like followers, shares, and conversions helps track the impact of one's social networking activities. The overall message is developing an online personal brand can help one get noticed and attract opportunities.
This document discusses managing personal image through conversations. It emphasizes that conversations build choice and perception, and outlines key aspects of personal image including values, accessibility, activation, community, and vision. Each aspect is defined with suggestions, such as using simple key words to define values, making oneself accessible online, creating and spreading impactful content to activate others, observing and collaborating with influential community members, and maintaining a long-term positive outlook. The overarching message is that personal image and impact are enhanced through meaningful conversations.
The document discusses creating communication consistency for a sports team by exploring the team's core values, mission, history and story. It also recommends getting to know the team's fans by creating a persona and understanding their demographics, affinities and values. The key is finding the team's authentic voice through guidelines for tone and language, visual design that resonates, and events that bring the brand personality to life. The overall goal is to define the team's consistent personality across all platforms and interactions to build a stronger emotional connection with fans.
Whitney Hoffman provides an introduction to social media and the social media landscape. She discusses the major social media platforms including Facebook, Twitter, LinkedIn, and mobile/location-based platforms like Foursquare. Hoffman emphasizes building your personal and professional brand on these platforms, finding and engaging your target audience, and using analytics to understand engagement. She also discusses other important tools like blogging, helping reporters through HARO, and experimenting on social media.
Part (1)
What drives you?
What skills do you have?
What is your best industry?
What is your passion?
It\’s not a marathon, it\’s a life.
So find what best fits your library and get real.
Here is how to articulate success through creating that emotional connection and filling the community\’s needs.
I am a graphic and branding designer and often host workshops on how to build an effective brand strategy. Here are some slides I prepared for a workshop hosted with Copywriter and strategist Ihunna Eberendu of 2ndwindpro; I have taken out her slides so this deck focusses on visuals alone.
This document provides an introduction to social media and discusses key concepts. It begins with an overview of the social media landscape and importance of social media. It then discusses branding and identifying your brand. The major social media platforms of Facebook, Twitter, LinkedIn, and mobile/location-based strategies are covered. It emphasizes communicating your brand, finding and engaging your audience, and using analytics to understand engagement. The importance of creating compelling content that people want to read is also stressed.
Expository Essay Reflection Paper I. Online assignment writing service.Ioulia King
The document discusses John Cage's theory of silence and use of chance operations in his music compositions. It explains that Cage challenged traditional ideas of music, sound, and art in the 20th century through his distinct style. He created sounds and works that had never been done before by taking music in a new direction and utilizing innovative mechanisms.
The document provides guidance on analyzing interviews and preparing for conducting an interview. It instructs students to read sample interviews in groups and discuss the context, purposes of the publisher and interviewer, and style of questions. Students then reflect on the story they want to tell in an interview and consider the environment and types of questions. They develop draft questions and get feedback. Finally, the class discusses what they've learned about analyzing interviews and any remaining questions.
Digital Marketing & Social Media Trends in 2013Shanna Kurpe
In this presentation, Shanna shares current research about the future of digital marketing and social media in 2013. This year, research points to an integrated marketing approach through multiple touch points and screens, with an emphasis on mobile marketing.
5 Steps to Advance Your Career with Personal BrandingShanna Kurpe
Shanna Kurpe was invited to share career tips with a group of young professional in Barcelona, Spain. In this presentation, Shanna talks about her own personal branding efforts and shares 5 steps to advancing your career by thinking like a corporate marketer to promote your unique skills and qualities.
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The document discusses integrated marketing and provides an agenda for a presentation on how to share your story through an integrated marketing campaign. The agenda includes defining integrated marketing as taking a holistic view and using multiple approaches to spread the same message ubiquitously. It also includes setting goals for an integrated marketing campaign such as building awareness, creating positive interactions, and establishing expertise. Finally, it discusses selecting tactics for the campaign, such as social networking, social sharing, and social publishing.
This document discusses strategies for effective word-of-mouth marketing. It recommends identifying and cultivating relationships with key influencers who can spread messages through their networks. Providing simple, compelling messages and tools for others to easily share information is important. Opportunities like events and presentations can encourage conversations about your organization. Tracking word-of-mouth efforts helps determine what approaches are most successful at reaching target audiences and keeping discussions ongoing.
Communication & relational Dynamics 10232017Agenda A.docxclarebernice
Communication & relational Dynamics
10/23/2017
Agenda
Attendance/Questions
Mini Paper #3 Collection
Why We Form Relationships
Models of Relational Dynamics
Characteristics of Relationships
Communication Within Relationships
Next Steps
Group Project
Mini Paper #3 Observation Project
Group Discussion
Why Do We Form Relationships With Some and Not Others?
What Made You Choose Your Current Friends? How Would You Define Your Top 3 Current Friendships?
Are All Your Friends Similar in Their Tastes, Appearance, Intelligence, etc?
Have You Changed How You Choose Friends As You’ve Gotten Older? Why or Why Not?
What Makes Someone A Good Friend? What Makes Someone a Bad Friend? Is It Worth It To Have “Bad Friends”? Why
Activity-Relationship Want Ads
Pretend you are writing three Craigslist-style want ads for people to fill three different types of relationship “vacancies” in your life. Like any personals ad, you also have to describe yourself so your audience will know if they’re the right fit for you. Take Some Time And Develop a Short Paragraph For Each Of The Following Scenarios:
a. Advertise for a person with whom you wish to establish a working relationship.
b. Advertise for a person with whom you wish to have a friendship.
c. Advertise for a person with whom you would like to develop a long-term romantic relationship.
Discussion Questions
Share Your Ads Aloud In Your Group
What Characteristics Are Uniform In All Three Ads?
What Characteristics Are Distinct From One Ad To Another?
What Role Does Impression Management Play In These Ads? Do You Present The Same “Self” For Each Of The Ads?
How Do We Make New Friends?
Why We Form Specific Relationships
Appearance
Similarity
Complementarity
Reciprocal Attraction
Competence
Disclosure
Proximity
Rewards
In Your Groups, Discuss & Define Your Assigned Factor(s) And Design An Extreme Example (Role Play) of That Factor.
You Will Discuss Your Factor and Then Show Us Your Role Play
How A Relationship forms: According to Knapp
Stages of Relational Development
Coming Together
Initiating-Expressing Interest In One Another
Experimenting-Gaining Information About One Another
Intensifying-Beginning to Express Feelings, Excitement About One Another
Relational Maintenance
Integrating-Making Time For One Another, Give Up Some Characteristics For The Other Person/Shared Identities
Bonding-Being Recognized As A Relationship By Others
Differentiating-First Feelings Of Stress, Needing to Have “Me Time”
Circumscribing- Communication Begins to Drift, Avoidance Of One Another, Losing Interest
Coming Apart
Stagnation-Excitement and Growth Fades
Avoiding-Creating Physical Distance From Each Other
Terminating-Ending The Relationship All Together
Some Notes About Knapp’s Stages…
Not All Relationships Reach Every Level
Relationships Are Constantly Changing.
Relationships Are Not Linear, Rather They Move Back and Forth
Some Stages Are Very ...
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This document summarizes a workshop for nonprofits on using social media and mobile tools. The agenda includes an overview of social media tools by Beth Kanter and a session on mobile technologies by Katrin Verclas. Small group activities are held for participants to discuss questions around listening strategies, sharing content, community building and buzz generation on social platforms. Resources on social media and mobile advocacy are provided to help nonprofits develop strategies for these new channels.
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This document discusses how to develop a meaningful church brand. It emphasizes that a brand is based on how people experience and interact with a church, rather than superficial things like logos or taglines. Churches should start by clearly defining their mission and vision. A brand is shaped by consistency across all interactions and by providing ways for people to engage with and participate in the church's story. Developing a meaningful brand requires authenticity, consistency in communication, and making decisions about what the church is truly passionate about.
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This document discusses managing personal image through conversations. It emphasizes that conversations build choice and perception, and outlines key aspects of personal image including values, accessibility, activation, community, and vision. Each aspect is defined with suggestions, such as using simple key words to define values, making oneself accessible online, creating and spreading impactful content to activate others, observing and collaborating with influential community members, and maintaining a long-term positive outlook. The overarching message is that personal image and impact are enhanced through meaningful conversations.
The document discusses creating communication consistency for a sports team by exploring the team's core values, mission, history and story. It also recommends getting to know the team's fans by creating a persona and understanding their demographics, affinities and values. The key is finding the team's authentic voice through guidelines for tone and language, visual design that resonates, and events that bring the brand personality to life. The overall goal is to define the team's consistent personality across all platforms and interactions to build a stronger emotional connection with fans.
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So find what best fits your library and get real.
Here is how to articulate success through creating that emotional connection and filling the community\’s needs.
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3. What is Messaging?
The words, images, fonts
and other elements you use
to communicate your
brand.
4. Consider the Senses
Tone & Voice | What Does My Message Sound Like?
Fonts & Images | What Does My Message Look Like?
Feelings & Emotions | What does my Audience Feel When
they interact With me?
5. Develop Your Message
Write Down the Following:
What Does My Audience Expect?
Professionalism
Enthusiasm
Creativity
What do I want to Portray?
10. Sources
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Daily Galaxy. Message in a Bottle. 20 November 2007. Web. 24 February 2011.
Garner, Jim. Experiential Wedding Photography. 2010. Sir Lounge. Web. 4
March 2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February
2011.
Nold, Allison. 2011. Personal Branding Collateral.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web.
25 February 2011.