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How Are You Going to Tell Your Story?
           Presented by Shanna Kurpe
Today’s Agenda


Messaging

Collateral
What is Messaging?


 The words, images, fonts
 and other elements you use
 to communicate your
 brand.
Consider the Senses


Tone & Voice | What Does My Message Sound Like?

Fonts & Images | What Does My Message Look Like?

Feelings & Emotions | What does my Audience Feel When
they interact With me?
Develop Your Message

Write Down the Following:

  What Does My Audience Expect?

    Professionalism

    Enthusiasm

    Creativity

  What do I want to Portray?
What is Collateral?


The Physical Assets You
Use to Communicate Your
Brand.
Develop Your Collateral


Resume             Slide Presentation

Business Cards     Physical Portfolio

Personal Website   Twitter Background
Example
Next Segment



Planning Your Integrated Campaign: How Are You Going to Share Your Story?
Sources
Creative Consultants. I am ?. 2010. Web 25 February 2011.

Daily Galaxy. Message in a Bottle. 20 November 2007. Web. 24 February 2011.

Garner, Jim. Experiential Wedding Photography. 2010. Sir Lounge. Web. 4
March 2011.

Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February
2011.

Nold, Allison. 2011. Personal Branding Collateral.

Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web.
25 February 2011.

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Personal Branding - Using Integrated Marketing to Tell Your Story

  • 1. How Are You Going to Tell Your Story? Presented by Shanna Kurpe
  • 3. What is Messaging? The words, images, fonts and other elements you use to communicate your brand.
  • 4. Consider the Senses Tone & Voice | What Does My Message Sound Like? Fonts & Images | What Does My Message Look Like? Feelings & Emotions | What does my Audience Feel When they interact With me?
  • 5. Develop Your Message Write Down the Following: What Does My Audience Expect? Professionalism Enthusiasm Creativity What do I want to Portray?
  • 6. What is Collateral? The Physical Assets You Use to Communicate Your Brand.
  • 7. Develop Your Collateral Resume Slide Presentation Business Cards Physical Portfolio Personal Website Twitter Background
  • 9. Next Segment Planning Your Integrated Campaign: How Are You Going to Share Your Story?
  • 10. Sources Creative Consultants. I am ?. 2010. Web 25 February 2011. Daily Galaxy. Message in a Bottle. 20 November 2007. Web. 24 February 2011. Garner, Jim. Experiential Wedding Photography. 2010. Sir Lounge. Web. 4 March 2011. Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February 2011. Nold, Allison. 2011. Personal Branding Collateral. Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web. 25 February 2011.

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