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Loyalty Points
for Associations!
Members rewarded for buying from
program partners.
Affinity Center International (ACI) has joined with select
associations to launch an exciting new loyalty program.
This program, called AchieveLinks, rewards association
members with loyalty points when they buy from any of
ACI’s program partners (merchants, manufacturers, service                  What do I get as a Partner?
providers, suppliers). For members, it’s an excellent way to
get rewarded for industry spending, but for partners, it is a                  Free listing in our partner directory
very compelling way to attract new business, build stronger                    Access to our pool of highly motivated
brand awareness, and strengthen customer loyalty.                              buyers

How It Works                                                                   Performance-based program that delivers
                                                                               profitable results
The program is completely designed to drive business by
rewarding members every time they transact with partners.
In fact, it’s as simple as 1-2-3.
                                                                           Why Partner with ACI?
                                                                           1 Your company’s listing in the partner directory
                                                                             is free. Really!
                                                                           2 Stay as long as you want, there are no long-
                                                                             term agreements.
                                                                           3 There are no setup fees or costs for joining our
                                                                             program.
                                                                           4 You control the commission paid to us when we
                                                                             bring you a sale.

Step 1: An association member learns more about an                         5 We get paid only after we bring you a sale.
affinity partner in the ACI points earning directory (Note: this            6 You can access our ever-growing pool of
listing is free to partners) and decides to buy from the partner.            members.
Step 2: After the transaction is complete, the partner provides            7 Your participation helps associations fund their
ACI with a referral commission for the sale to the member.                   missions.
Step 3: ACI converts the referral commission into points                   8 This is the coolest loyalty points program out
for the member and makes a cash donation to the member’s                     there, don’t miss out!
association. Points earned across all partners go into the
member’s AchieveLinks account.



                             11951 Freedom Drive, Suite 1300 Reston, VA 20190 o 202.495.0998 tf 877.542.4442 www.affinitycenter.com
Frequently Asked Questions
Who is Affinity Center International (ACI)?
Based in the Washington, D.C. area, Affinity Center International
provides industry-leading loyalty, incentive, and member benefit
programs for associations. We connect association members
and our partners in ways that drive customer loyalty and prof-
itability for our partners while helping benefit associations.
Our company was created by Maritz, a 115-year-old, $1.2
billion leader in loyalty, incentives, rewards, and motivation
programs. David Carrithers, our president and founder, created
the first stored-value loyalty card (predecessor to the gift
card), has two U.S. patents, and is a recognized expert in
the field of loyalty and incentives. Our team is highly skilled
at what we do—we have over 200 years of combined working                As an Affinity Partner, how can
experience and knowledge in motivating customer behavioral
change and have successfully launched hundreds of loyalty
                                                                        this benefit my company?
and incentive programs in various industries. We are very               In a nutshell, our program provides you with free
excited about the AchieveLinks loyalty program and the                  advertising and incremental profit—how great is
positive impact it will have.                                           that? Here’s how we do it:
                                                                        1 You receive a free listing in our partner directory,
Why are you offering this new loyalty                                     which is where members go to learn where
program?                                                                  they can earn points.
Our research confirmed there is a strong need for effective              2 Your directory listing provides key information
loyalty solutions within this industry. By acting as a consolida-         about your company and helps build brand
tor and a network platform that connects many associations                awareness.
with our business partners, we create winning results for all:
                                                                        3 Our program is performance-based—our
   Partners—gain new business with motivated/loyal customers              commission (determined by you) is paid after
   and powerful program ROI                                               a transaction is complete.
   Members—quickly earn enough points for meaningful                    4 If one of our members purchases from you,
   rewards (our points never expire)                                      they become your customer.
   Associations—receive funding for their missions while
                                                                        5 As our network of participating associations
   providing compelling loyalty programs that enhance
                                                                          grows, so does your pool of potential new
   membership value
                                                                          customers.
What makes it compelling for members?                                   6 We reward our members for their loyalty
Members earn by transacting with our diverse selection of                 to your business.
partners in industry-specific, general business, and everyday            On top of all this, your participation in the
spending categories. What’s more, they earn additional                  program helps associations fund their missions
points from us if they use our program’s credit card. Points            because with every member transaction, we
earned across all categories are pooled in the member’s                 provide a donation to the member’s association
personal account and they quickly add up to some exciting               in addition to giving points to the member.
redemption options in our rewards categories.


                             11951 Freedom Drive, Suite 1300 Reston, VA 20190 o 202.495.0998 tf 877.542.4442 www.affinitycenter.com

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ACI Affinity Partner Benefits Sept 2011

  • 1. Loyalty Points for Associations! Members rewarded for buying from program partners. Affinity Center International (ACI) has joined with select associations to launch an exciting new loyalty program. This program, called AchieveLinks, rewards association members with loyalty points when they buy from any of ACI’s program partners (merchants, manufacturers, service What do I get as a Partner? providers, suppliers). For members, it’s an excellent way to get rewarded for industry spending, but for partners, it is a Free listing in our partner directory very compelling way to attract new business, build stronger Access to our pool of highly motivated brand awareness, and strengthen customer loyalty. buyers How It Works Performance-based program that delivers profitable results The program is completely designed to drive business by rewarding members every time they transact with partners. In fact, it’s as simple as 1-2-3. Why Partner with ACI? 1 Your company’s listing in the partner directory is free. Really! 2 Stay as long as you want, there are no long- term agreements. 3 There are no setup fees or costs for joining our program. 4 You control the commission paid to us when we bring you a sale. Step 1: An association member learns more about an 5 We get paid only after we bring you a sale. affinity partner in the ACI points earning directory (Note: this 6 You can access our ever-growing pool of listing is free to partners) and decides to buy from the partner. members. Step 2: After the transaction is complete, the partner provides 7 Your participation helps associations fund their ACI with a referral commission for the sale to the member. missions. Step 3: ACI converts the referral commission into points 8 This is the coolest loyalty points program out for the member and makes a cash donation to the member’s there, don’t miss out! association. Points earned across all partners go into the member’s AchieveLinks account. 11951 Freedom Drive, Suite 1300 Reston, VA 20190 o 202.495.0998 tf 877.542.4442 www.affinitycenter.com
  • 2. Frequently Asked Questions Who is Affinity Center International (ACI)? Based in the Washington, D.C. area, Affinity Center International provides industry-leading loyalty, incentive, and member benefit programs for associations. We connect association members and our partners in ways that drive customer loyalty and prof- itability for our partners while helping benefit associations. Our company was created by Maritz, a 115-year-old, $1.2 billion leader in loyalty, incentives, rewards, and motivation programs. David Carrithers, our president and founder, created the first stored-value loyalty card (predecessor to the gift card), has two U.S. patents, and is a recognized expert in the field of loyalty and incentives. Our team is highly skilled at what we do—we have over 200 years of combined working As an Affinity Partner, how can experience and knowledge in motivating customer behavioral change and have successfully launched hundreds of loyalty this benefit my company? and incentive programs in various industries. We are very In a nutshell, our program provides you with free excited about the AchieveLinks loyalty program and the advertising and incremental profit—how great is positive impact it will have. that? Here’s how we do it: 1 You receive a free listing in our partner directory, Why are you offering this new loyalty which is where members go to learn where program? they can earn points. Our research confirmed there is a strong need for effective 2 Your directory listing provides key information loyalty solutions within this industry. By acting as a consolida- about your company and helps build brand tor and a network platform that connects many associations awareness. with our business partners, we create winning results for all: 3 Our program is performance-based—our Partners—gain new business with motivated/loyal customers commission (determined by you) is paid after and powerful program ROI a transaction is complete. Members—quickly earn enough points for meaningful 4 If one of our members purchases from you, rewards (our points never expire) they become your customer. Associations—receive funding for their missions while 5 As our network of participating associations providing compelling loyalty programs that enhance grows, so does your pool of potential new membership value customers. What makes it compelling for members? 6 We reward our members for their loyalty Members earn by transacting with our diverse selection of to your business. partners in industry-specific, general business, and everyday On top of all this, your participation in the spending categories. What’s more, they earn additional program helps associations fund their missions points from us if they use our program’s credit card. Points because with every member transaction, we earned across all categories are pooled in the member’s provide a donation to the member’s association personal account and they quickly add up to some exciting in addition to giving points to the member. redemption options in our rewards categories. 11951 Freedom Drive, Suite 1300 Reston, VA 20190 o 202.495.0998 tf 877.542.4442 www.affinitycenter.com