Bauer publishes major music magazines and distributes 38 million magazines weekly worldwide, so they could leverage their existing audience and experience to successfully publish the author's new music magazine. However, Future Publishing is based in the UK like the author, so they would be able to offer more support more cheaply than Bauer, which is based in Germany. Additionally, Future Publishing distributes content in over 70 languages, allowing the magazine to reach a larger international audience. Therefore, the author concludes that Future Publishing would be the better choice to publish their magazine as they are more locally based and could provide more support.

1. *

2. *
*Bauer publish both Q and Kerrang and would
therefore have a lot of experience and would
be able to successfully publish my magazine.
*Bauer also publish around 38 million magazines
a week worldwide, therefore I could use their
existing readers to generate readers for my
magazine.

3. *
*They are based within the UK whereas Bauer
are based in Germany, therefore they would be
better because they may be able to offer more
support and it would be cheaper to meet with
them.
*They also publish to countries in over 70
different languages, this would allow me to
reach a larger audience.

4. *
*In conclusion, out of the two institutions I
would prefer my music magazine to be
published and distributed by Future Publishing
PLC as I believe they have more experience
and would be able to provide more support for
me as they are based in the UK.