Media question 3

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Media question 3

  1. 1. WHAT KIND OF MEDIAINSTITUTIONS MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? By Rakhi Marwaha
  2. 2. WHAT I DID ? I researched different companies that distribute andproduce magazines in order to find out which was the best one for my magazine.
  3. 3. BAUER Over 300 magazines in 15 different countries Joined Bauer Media Group in 2008 One of the biggest in EuropeThey publish magazines but also TV, radio, online and digital businessMagazines are based on the audiences as they engage with readers and listener directly Well known, therefore access to large audiences http://www.bauermedia.co.uk/
  4. 4. CONDÉ NASTWide range of magazines mostly based on fashion such as Vogue and Glamour - 2 of the top 10 fashion magazines Based in the USA they have apps, websites and magazines Cater for all lifestyles and people mostly look into fashion, food, home, culture rather than just music Most magazines made are well known with a good reputation http://www.condenast.co.uk/
  5. 5. NATIONAL MAGAZINE COMPANYUK’s leading media company - 22 magazine brands and 21 digital assets Established in 1910 by William Randolph Hearst Owned by Hearst Corporation which is known to beone of the largest media companies with a wide diversity in the magazines Produce magazines, television, newspaper and business publishing along side internet radio and distribution http://www.hearst.co.uk/
  6. 6. IPC They research upmarket men and womenFor men hey have a portfolio that consists of NME an many more The market for women is weekly and consists of Ideal Homes and InStyle as well as many more They already have a high-end music magazine under them (NME) so they wouldn’t have much to offer for HoodBeatz as a magazine as it follows similar paths toNME being the younger ‘funky’ magazine therefore they wouldn’t be ideal http://www.ipcmedia.com/
  7. 7. DENNISStarted from a small scale magazine called Kung Fu Monthlyand worked its way up to one of the top 5 media institutions Publishes Men’s Lifestyle, one of the most successful modern magazines along side music magazine Blender and Maxim radio A UK independent magazine company who publishes 31 magazines and online magazinesResearches all over the world not just in Britain which is why they are successful in America but have a British origin http://www.dennis.co.uk/
  8. 8. MY DECISION I had to decide between Bauer Media Group and National Magazine CompanyThe next slides show reasons as to why I had narrowed it down to these two companies and how it was beneficial for my magazine
  9. 9. Bauer Media National Magazine Group V.S. Company• Has a wide audience. They engage with audiences so they will be able • They are one of the leading groups so maximum exposure of the to understand the magazine magazine will be out there HoodBeats and why its important • They are well known and have a• They will relate to people that are good reputation so people will react from the underground industry and to the magazine in a positive way people that listen to grime music rather than it being ignored on the according to my magazine shelf• Being a well known group it allows • They have diversity both in terms the magazine to be available to of their range of products and their more than it usually would be audience, so it will be beneficial for the company itself as they will• Helps the people in the magazine branch out to a whole new field get more exposure and gives an that they aren’t yet established in insight to individuals rather than which will benefit both the looking at everyone as a whole company and my magazine
  10. 10. Institution: National Magazine CompanyNational Magazine Company would be the best kind of company to distribute my magazine as they would benefit as well as the magazine itself so they can gain exposure and widen the audience that they haveIt will also help the struggling artists within the Grime industry because the company is successful in the UK and beyondThe magazine will also get exposure as they have access to other media factors such as radio and television so that can be promoted and recognized

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