A simple, short guide to thought leadership marketing? Why it makes sense, what you need to do, and some key tips for getting started with thought leadership.
Here’s a new book by the noted consultant and professor – Mr. Ram Charan. It’s a great book on how leaders and companies need to develop a new mindset in the face of relentless change and structural uncertainities.
How Comms Can Build a Culture of Employee-Led InnovationDaggerwing Group
In today’s fast-paced, ever-changing world, employee-led innovation is vital for business success. In fact, the 100 Best Companies to Work provide their people with innovative workplace environments – resulting in 5.5 times the revenue growth of peers with a less inclusive approach to innovation.
We believe that communications has the opportunity to champion employee-led innovation and unleash the power of new ideas … all while elevating the role of communications in the eyes of the C-Suite.
Will The Role And Influence of the Employee be Different in the New World of...Unstructure
On Unstructure, we’ve been discussing the changing role of the employee in the workplace – strategies for driving employee motivation and engagement, and also how to handle new challenges that are being introduced because of technology – such as deciding whether to integrate social networking into the workplace, how to adopt enterprise collaboration tools into highly regulated industries, and how to best utilize a mobile workforce where everyone is capable of working from anywhere.
So, joining us today to discuss those issues is Julian Birkinshaw, Professor of Strategic and International Management at London Business School, Deputy Dean for Programmes, and a Fellow of both the Advanced Institute of Management Research in the UK, and of the Academy of International Business.
Here’s a new book by the noted consultant and professor – Mr. Ram Charan. It’s a great book on how leaders and companies need to develop a new mindset in the face of relentless change and structural uncertainities.
How Comms Can Build a Culture of Employee-Led InnovationDaggerwing Group
In today’s fast-paced, ever-changing world, employee-led innovation is vital for business success. In fact, the 100 Best Companies to Work provide their people with innovative workplace environments – resulting in 5.5 times the revenue growth of peers with a less inclusive approach to innovation.
We believe that communications has the opportunity to champion employee-led innovation and unleash the power of new ideas … all while elevating the role of communications in the eyes of the C-Suite.
Will The Role And Influence of the Employee be Different in the New World of...Unstructure
On Unstructure, we’ve been discussing the changing role of the employee in the workplace – strategies for driving employee motivation and engagement, and also how to handle new challenges that are being introduced because of technology – such as deciding whether to integrate social networking into the workplace, how to adopt enterprise collaboration tools into highly regulated industries, and how to best utilize a mobile workforce where everyone is capable of working from anywhere.
So, joining us today to discuss those issues is Julian Birkinshaw, Professor of Strategic and International Management at London Business School, Deputy Dean for Programmes, and a Fellow of both the Advanced Institute of Management Research in the UK, and of the Academy of International Business.
The Psychology of Fear in Organizations - How Can We Harness Fear to Fuel Inn...Kogan Page
Sheila Keegan, author of The Psychology of Fear in Organizations, outlines how fear can debilitate us yet motivate and stimulate us and drive innovation if harnessed.
The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world.
John Francis "Jack" Welch, Jr. (born November 19, 1935 this is also my bday) is an American chemical engineer, business executive, and author. He was Chairman and CEO of General Electric between 1981 and 2001. In 2006 Welch's net worth was estimated at $720 million.
Shankar , our GC brought this book to my attention.
This is a book written by a former GE GC. Many people believe that high performance and high integrity cannot co- exist. The author Ben Heineman systematically shows us how it should be done laying great emphasis on the CEO and those who lead teams.
This great company trusts each and every one of us to do the right thing, every moment, every day. I have enormous faith that you will build a high integrity –hi performance culture, both are important.
The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world. Visit: http://ow.ly/z68o301MYw1
From Crisis to Momentum: Returning to the Next NormalDaggerwing Group
With only 10% of executives having done “extensive” planning for return-to-office preparations, there is an urgent call to action for leaders to start immediately. The trust of employees’ and the financial recovery of organizations’ is weighing heavily on the decisions that are made right now. There’s no room for error. We have to get this right.
Trends in Corporate Communications and four new competencies for success: strategist, scientist, activist, artist. Based on lecture by Lois Kelly to Emerson College Integrated Marketing Communications graduate class.
What makes your organisation different? Knowing the answer could mean the difference between low and high employee engagement. Discover Tammy Erickson's three-step fix.
Presented at JBoye 2013 Conference in Aarhus on November 7th. Presented by Christian Carlsson and Thomas Asger Hansen, leading the Global Working Culture at Grundfos.
All managers and leaders are in the influencing business. We need to persuade people every day to take certain courses-of-action or thinking differently about a situation. This presentation explores the four influencing strategies and how you can improve your ability to influence ethically and honestly. The broadcast is based on Dr Tim Baker’s unique Influencing Capabilities Framework. Practical and easy to implement tools are shared during this presentation.
By the end of this broadcast, you will be able to:
• Identify the four main influencing strategies and understand their strengths and opportunities.
• Apply several practical tools to strengthen your influencing capability.
• Appreciate the importance and value of influence as a leader.
As many of us are still reeling from the continuing chaos of 2020, building a foundation of trust in your organization is more important than ever. It's one of the most important steps – if not the most important step – in preparing your organization for the future of work. But to get there requires a very well thought out plan to both build and sustain trust among employees. It shouldn't take a crisis to realize there is a lack of trust in the direction of an organization or in leadership. Join us to learn how to make trust an outcome, not an action as you prepare for the future of work.
Presenterad av Christian Carlsson på Intranätverk 2016: Göteborg den 26 maj.
Grundfos har 10.000 användare på Yammer – alla är inte aktiva- för att öka deltagande så är det mycket viktigt att förstå vilka beteenden som är nyckeln till ökat samarbetet, som i sin tur leder till ökat värde för Grundfos. Hur kan individer stöttas för att förändra sitt beteende? I denna presentation kommer du att lära dig om viktiga beteenden som är nyckeln till samarbete, hur de mäts och hur Grundfos planerar att använda “Key Collaboration Behavior Score”.
netwealth educational webinar - The importance of a strong brand for your adv...netwealthInvest
The concept of a 'brand' can be described as the relationship between your business, its staff, and its customers, and the culture that they all share.
You might not consider yourself a 'marketer' or a 'brand strategist', but that doesn't mean you should ignore the importance of your business' brand.
During this session Neale Cotton from The Lab will explain why this concept is so important for your advice business.
The team at The Lab help businesses to identify their brand cultures, and to unlock opportunities for growth with inspiring strategies that engage consumers and create cultural meaning.
Don't miss out on this opportunity to discover your brand's potential.
The Psychology of Fear in Organizations - How Can We Harness Fear to Fuel Inn...Kogan Page
Sheila Keegan, author of The Psychology of Fear in Organizations, outlines how fear can debilitate us yet motivate and stimulate us and drive innovation if harnessed.
The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world.
John Francis "Jack" Welch, Jr. (born November 19, 1935 this is also my bday) is an American chemical engineer, business executive, and author. He was Chairman and CEO of General Electric between 1981 and 2001. In 2006 Welch's net worth was estimated at $720 million.
Shankar , our GC brought this book to my attention.
This is a book written by a former GE GC. Many people believe that high performance and high integrity cannot co- exist. The author Ben Heineman systematically shows us how it should be done laying great emphasis on the CEO and those who lead teams.
This great company trusts each and every one of us to do the right thing, every moment, every day. I have enormous faith that you will build a high integrity –hi performance culture, both are important.
The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world. Visit: http://ow.ly/z68o301MYw1
From Crisis to Momentum: Returning to the Next NormalDaggerwing Group
With only 10% of executives having done “extensive” planning for return-to-office preparations, there is an urgent call to action for leaders to start immediately. The trust of employees’ and the financial recovery of organizations’ is weighing heavily on the decisions that are made right now. There’s no room for error. We have to get this right.
Trends in Corporate Communications and four new competencies for success: strategist, scientist, activist, artist. Based on lecture by Lois Kelly to Emerson College Integrated Marketing Communications graduate class.
What makes your organisation different? Knowing the answer could mean the difference between low and high employee engagement. Discover Tammy Erickson's three-step fix.
Presented at JBoye 2013 Conference in Aarhus on November 7th. Presented by Christian Carlsson and Thomas Asger Hansen, leading the Global Working Culture at Grundfos.
All managers and leaders are in the influencing business. We need to persuade people every day to take certain courses-of-action or thinking differently about a situation. This presentation explores the four influencing strategies and how you can improve your ability to influence ethically and honestly. The broadcast is based on Dr Tim Baker’s unique Influencing Capabilities Framework. Practical and easy to implement tools are shared during this presentation.
By the end of this broadcast, you will be able to:
• Identify the four main influencing strategies and understand their strengths and opportunities.
• Apply several practical tools to strengthen your influencing capability.
• Appreciate the importance and value of influence as a leader.
As many of us are still reeling from the continuing chaos of 2020, building a foundation of trust in your organization is more important than ever. It's one of the most important steps – if not the most important step – in preparing your organization for the future of work. But to get there requires a very well thought out plan to both build and sustain trust among employees. It shouldn't take a crisis to realize there is a lack of trust in the direction of an organization or in leadership. Join us to learn how to make trust an outcome, not an action as you prepare for the future of work.
Presenterad av Christian Carlsson på Intranätverk 2016: Göteborg den 26 maj.
Grundfos har 10.000 användare på Yammer – alla är inte aktiva- för att öka deltagande så är det mycket viktigt att förstå vilka beteenden som är nyckeln till ökat samarbetet, som i sin tur leder till ökat värde för Grundfos. Hur kan individer stöttas för att förändra sitt beteende? I denna presentation kommer du att lära dig om viktiga beteenden som är nyckeln till samarbete, hur de mäts och hur Grundfos planerar att använda “Key Collaboration Behavior Score”.
netwealth educational webinar - The importance of a strong brand for your adv...netwealthInvest
The concept of a 'brand' can be described as the relationship between your business, its staff, and its customers, and the culture that they all share.
You might not consider yourself a 'marketer' or a 'brand strategist', but that doesn't mean you should ignore the importance of your business' brand.
During this session Neale Cotton from The Lab will explain why this concept is so important for your advice business.
The team at The Lab help businesses to identify their brand cultures, and to unlock opportunities for growth with inspiring strategies that engage consumers and create cultural meaning.
Don't miss out on this opportunity to discover your brand's potential.
Developing a compelling presentations culture e bookJohn Lowe
Presentations are not always delivered in front of a room with a PowerPoint slide deck. Presentations are made multiple times every day in meetings, one on one sessions, product updates, customer events, trade shows, webinars, sales calls, company conferences, etc. What if your organization had a culture which expected excellence in every presentation? What is your sales team won more business because they told their story better than the competition? What if your internal meetings were conducted in a manner which promoted engagement and participation? This eBook sets the stage for the development of just such a culture in any and every organization.
Seven Digits - Zero to One Million in Revenue through Faith and FinanceChristopher Justice
The following content is designed by Christopher Justice to help establish the mindset for building a modern company. The class was taught by Christopher Justice on August 23rd, 2013 as a part of a forthcoming book which is still in draft form. At over 43,000 words, we find the content is changing every day and there are new approaches that are redefining modern entrepreneurship. The final book may never get published but it serves as a record and reminder.
Never forget, never stop, live, love, fail fast, and be resilient.
These principles are derived from people I love and admire as entrepreneurs. Joshua Baer, Brian Spross, Sam Decker, Gene Austin, Andrew Eye, Bob Burg, and a few more. Frankly too many to thank.
We focus on core principles:
What are the fastest steps to develop new business opportunities?
How to organize a revenue generating sales strategy?
How do you price the value you and your company provide?
What contracts do you need and how contracts can help you?
How to develop referrals and focus on what matters?
What are the 6 key reports you should look at each day?
What insurance should you have in place?
What are the most critical roles in your business and which ones can you outsource?
How many employees do you need and how many should you have?
What business software do you need and which programs to avoid?
This is a foundation book for building a business with a seven digit balance sheet. This course has been developed from best practices from entrepreuers and will train you to mentally react, adapt and build a revenue generating business. Attendees will be challenged mentally and emotionally to embrace and respond to the pressure of owning, operating and developing a profitable business.
In closing, entrepreneurship is certainly not what I thought it would be and not for the feint of heart. You can be successful, you must never give up and constantly reinvent yourself.
All in all, work with love and loyalty, everything else will fall into place.
Seven Digits - Zero to One Million in Revenue through Faith and Financesparksight
The following content is designed by Christopher Justice to help establish the mindset for building a modern company. The class was taught by Christopher Justice on August 23rd, 2013 as a part of a forthcoming book which is still in draft form. At over 43,000 words, we find the content is changing every day and there are new approaches that are redefining modern entrepreneurship. The final book may never get published but it serves as a record and reminder.
Never forget, never stop, live, love, fail fast, and be resilient.
These principles are derived from people I love and admire as entrepreneurs. Joshua Baer, Brian Spross, Sam Decker, Gene Austin, Andrew Eye, Bob Burg, and a few more. Frankly too many to thank.
We focus on core principles:
What are the fastest steps to develop new business opportunities?
How to organize a revenue generating sales strategy?
How do you price the value you and your company provide?
What contracts do you need and how contracts can help you?
How to develop referrals and focus on what matters?
What are the 6 key reports you should look at each day?
What insurance should you have in place?
What are the most critical roles in your business and which ones can you outsource?
How many employees do you need and how many should you have?
What business software do you need and which programs to avoid?
This is a foundation book for building a business with a seven digit balance sheet. This course has been developed from best practices from entrepreuers and will train you to mentally react, adapt and build a revenue generating business. Attendees will be challenged mentally and emotionally to embrace and respond to the pressure of owning, operating and developing a profitable business.
In closing, entrepreneurship is certainly not what I thought it would be and not for the feint of heart. You can be successful, you must never give up and constantly reinvent yourself.
All in all, work with love and loyalty, everything else will fall into place.
Achieving Business Excellence (a ChangeThis Manifesto by John Spence)Samuli Pahkala
"There is no single strategy that will carry your company forever—just ask my buddy Tom Peters, who wrote the fantastic book In Search of Excellence back in 1982, only to watch more than half of the companies he highlighted go out of business! Markets shift, consumer preferences change, new competitors appear, technology advances—and so must you. Even though I can recommend which of today’s popular strategies I believe deserve your attention, there is no guarantee that these same strategies will still be as relevant in 20 years. I think they will, but no one can see that far ahead.
With all of that said, [these] are the six strategies on which all the great companies I studied were relentlessly focused."
Empower your employees to become social championsSiobhan Ward
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Join our webcast to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Empower your employees to become social championsLinkedIn Europe
Your employees are becoming your best marketing asset. Research shows that a person is 3x more likely to trust a post from a company’s employee than the company itself. That means that you have a trusted branding source right at your door.
How can you engage and lead your company’s employees - your most valuable asset in branding your business?
Check out our presentation to learn how to:
• Lead a socially engaged team
• Empower your employees to become social champions
• Use social to help grow your business
Whether your company is B2B or B2C, when it comes to finding your brand voice, consistency is important. It’s just not the only thing that’s important. To connect with customers, your brand voice should be three things.
A broad review of CEO communications, with the aim of building front-of-mind thought leadership.
This audit reviews:
> Current communications: Where you’re starting from today
(from page 4)
> How the market thinks about you and your business
(from page 6)
> The key fundamentals of thought leadership
(from page 10)
> Your current narrative as communicated to market
(from page 16)
> Prioritisation of key audiences, themes and topics
(from page 19)
> Coherence of content style, language and tone
(from page 25)
Why use thought leadership as a content marketing strategy? This introductory guide overviews the returns on thought leadership and ways to get started within your content marketing plan.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. 2
THE WORLD HAS NEVER
BEEN THIS COMPLEX
THE WORLD HAS ALSO NEVER BEEN
GETTING MORE COMPLEX AT A FASTER
RATE
201019821955
Organisational
Complicatedness
(organisational process)
35x increase
Corporate
Complexity
(performance
requirements)
6x increase
Source: Boston Consulting Group
BCGorganisational
complexityindex
3. 3
IN THE FACE OF
COMPLEXITY WE SEEK
WHAT WE KNOW
PEOPLE WANT TO TRUST
PEOPLE, NOT BRANDS
9. 9
BUT
IF YOU WANT TO BE
REMEMBERED AS AN
EXPERT IN TWO THINGS,
YOU’LL BE REMEMBERED
AS AN EXPERT IN NO
THINGS
10. 10
YOU ONLY GET ONE HEAD
IN HANDS MOMENT.
WHAT PROBLEM ARE YOU
THE SOLUTION FOR?
11. Four simple guidelines for
effective thought leadership
marketing
11
• Stay front of mind – you’re need to be
popping up frequently as relevant
challenges/opportunities emerge
• Stay relevant – people will look to you
for insight and interpretation of latest
trends
• Build trust – It has to feel like a personal
relationship. But be transparent about
the commercial agenda (but just deliver
them value first).
• Clearly position expertise – make sure
your USP is reinforced on a regular basis