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Why should anyone work here? | London Business School

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Rob Goffee and Gareth Jones explain the six traits people look for in their working environment that help them to thrive.

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Why should anyone work here? | London Business School

  1. 1. Authentic organisations help employees to thrive. Rob Goffee and Gareth Jones chart six traits people look for in their working environment. Why should anyone work here?
  2. 2. Why should anyone work here? 2 EngagementLevel Number of employees Academics and practitioners have tested answers to this question. But depressingly low rates of employee engagement all over the world remind us that there’s still a long way to go. After exploring people’s positive visions for firms, we found that responses grouped naturally around six broad imperatives, forming a handy mnemonic: DREAMS. Why should anyone work here? D R E A M S
  3. 3. Difference “I want to work in a place where I can be myself and express the ways in which I see things differently.” D R E A M S Why should anyone work here? 3
  4. 4. Radical honesty “I want to know what’s really going on.” D R E A M S Why should anyone work here? 4
  5. 5. Extra value “I want to work in an organisation that magnifies my strengths and adds extra value for me and my personal development.” D R E A M S Why should anyone work here? 5
  6. 6. Authenticity “I want to work in an organisation I’m proud of, one that truly stands for something.” D R E A M S Why should anyone work here? 6
  7. 7. Meaning “I want my day-to-day work to be meaningful.” D R E A M S Why should anyone work here? 7
  8. 8. Simple rules “I do not want to be hindered by stupid rules or rules that apply to some people but not others.” D R E A M S Why should anyone work here? 8
  9. 9. Why should anyone work here? 9 DREAMS qualities can often run counter to traditional practices in companies and are not easy to implement. Some conflict with one another. Most require leaders to balance competing interests and rethink how they allocate their time and attention. The traits may seem obvious. Yet most firms fail to get even half right. Our research indicates that when companies do try to tackle these issues they often do so superficially. Are we dreaming? D R E A M S
  10. 10. Why should anyone work here? 10 We are optimistic but not starry eyed. The challenges are huge. This is not a matter of either/or. Building better workplaces is not an alternative to but rather a means of winning. Above all, we aim to inspire you to create a positive answer to that hard question: why should anyone work here? The way forward D R E A M S
  11. 11. Rob Goffee (rgoffee@london.edu) is Emeritus Professor of Organisational Behaviour at London Business School. Gareth Jones (gareth@creativemanagementassociates.com) is Fellow of Executive Education at London Business School. The full article was published in London Business School Review Volume 26, Issue 3 2015. Visit the website: www.london.edu/lbsr

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