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How Comms Can Build a Culture of Employee-Led Innovation
The document discusses the role of internal communications in fostering a culture of employee-led innovation within organizations, highlighting strategies for engaging employees and driving ideation. It emphasizes creating a fearless culture, building structured innovation systems, and the importance of communicators in connecting and catalyzing change. Practical dos and don'ts for effective communication strategies are provided to enhance innovation efforts.
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How Comms Can Build a Culture of Employee-Led Innovation
- 1. Proprietary and Confidential.Not for reproduction or distribution without prior written consent. Accelerate growth by changing customer and employee behavior, fast CONSULTANCY OVERVIEW February 2019 Proprietary and Confidential. Not for reproduction or distribution without prior written consent. How Internal Comms Can Build a Culture of Employee-Led Innovation A WEBINAR FROM DAGGERWING GROUP March 5, 2019 Proprietary and Confidential. Not for reproduction or distribution without prior written consent.
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- 3. 3 5.5X the revenue growth ofpeers with a less inclusive approach to innovation 3
- 4. 4 HELLO! JONNY HORSLEY Managing Consultant PAULTEUTON Senior Principal MARIA DODD Associate Principal
- 5. 5 We accelerate growthby changing customer and employee behavior, fast. 20 35 70% Top 20 *ALM Intelligence, ALM Vanguard: Communications and Change Management Consulting Buyer Ratings Guide, March 2018 years as Omnicom’s global Change Consultancy countries worked across over the past 2 years of core clients in the Fortune 500 rating for change and communications consultancies, based on ability to create impact for clients*
- 6. 66 Daggerwing Group works withmany of the world’s leading companies
- 7. 7 THE FUNDAMENTAL ROLETHAT COMMS PLAYS IN FACILITATING AND ENABLING AN INNOVATIVE CULTURE THREE WAYS COMMS CAN DRIVE EMPLOYEE-LED INNOVATION PRACTICAL DOS AND DONTS QUESTIONS 1 2 3 ? TODAY
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- 9. 9 CHANGE WILL NEVER BE SLOWERTHAN IT IS TODAY…
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- 12. 12 HERE ARE THE3 WAYS YOU CAN DRIVE EMPLOYEE-LED INNOVATION AT YOUR ORGANIZATION
- 13. Proprietary and Confidential.Not for reproduction or distribution without prior written consent. 1FOSTER A FEARLESS CULTURE 13
- 14. 14 When managers create asafe environment to express ideas and make suggestions, employees are… 31X more likely to think their workplace is innovative.
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- 16. 16 PSYCHOLOGICAL SAFETY EMPLOYEES NEED TO FEEL SAFE POTENTIALOF FAILURE IS NOT NEGATIVE ORGANIZATION SUPPORTS THEM IN CREATIVE, INNOVATIVE THINKING AND BEHAVIORS
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- 18. 1818 UNEASINESS CORPORATE BUTTONED-UP SKEPTICAL BOUND BY BARRIERS VALUESAS WALLPAPER FROM… PRIDE PEOPLE-CENTERED FUN POSITIVE/GROWTH FOCUSED CLEARING PATHS VALUES-DRIVEN TO…
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- 20. Proprietary and Confidential.Not for reproduction or distribution without prior written consent. 2BUILDING A SYSTEM OF INNOVATION
- 21. 21 Drive the activationof employee ideation by building in the formal MEANS, STRUCTURES AND CHANNELS to innovate within the organization. The role of comms =
- 22. 22 5x Ideas Ideas Ideas Ideas 5x Ideas Ideas Ideas Ideas 5xIdeas Ideas Ideas Ideas 5x Ideas Ideas Ideas Ideas 5x Ideas Ideas Ideas Ideas 2 51 43 ENGLISH SPANISH SLOVENIANFRENCH GERMAN JAPANESE CHINESE RUSSIANAssociates generate ideas in our 8 most commonly spoken languages. Voting on your preferences and peer reviews generate a top 5 for each 40 ideas continue to the global (English language) round. Voting on your preferences and the sponsor’s review results in 5 global finalists The 5 finalists pitch their ideas in a Global Pitch Event to our panel of ‘investors’ 5x Ideas Ideas Ideas Ideas 5x Ideas Ideas Ideas Ideas 5x Ideas Ideas Ideas Ideas HOW IT WORKED
- 23. 23 USING THE TOOL ENGAGINGA COMPANY-WIDE NETWORK OF EMPLOYEES USING CREATIVE TACTICS 1 2 3 HOW COMMS WAS INTEGRAL TO THE SUCCESS:
- 24. 24 THE GLUE THATHELD THE PROJECT TOGETHER? INTERNAL COMMS. 24
- 25. Proprietary and Confidential.Not for reproduction or distribution without prior written consent. 3COMMUNICATORS AS CONNECTORS AND CATALYSTS
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- 27. 27Source: Connect Us 64% LATAM 15followers 18% AMEC 106 followers 15% APAC 90 followers 64% EMEA 373 followers Where are followers of Innovation @ Philips working?
- 28. 28 MARKETING HR EMPLOYEES C-SUITE INTERNAL COMMUNICATIONS Integrated partner,driving one brand narrative, one corporate story, one consistent voice across all internal and external audiences
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- 30. 3030 DO: Share stories ofsuccesses and failures
- 31. 3131 DO: Share stories ofsuccesses and failures Communicate what you want to achieve and why
- 32. 3232 DO: Share stories ofsuccesses and failures Communicate what you want to achieve and why Bring in the leadership team
- 33. 3333 DO: Share stories ofsuccesses and failures Communicate what you want to achieve and why Bring in the leadership team Work with HR to create space
- 34. 3434 DO: Share stories ofsuccesses and failures Communicate what you want to achieve and why Bring in the leadership team Work with HR to create space Build a network of champions
- 35. 3535 DO: Share stories ofsuccesses and failures Communicate what you want to achieve and why Bring in the leadership team Work with HR to create space Build a network of champions Support line managers to help them promote culture
- 36. 3636 DON’T: Place too muchemphasis on right or wrong
- 37. 3737 DON’T: Place too muchemphasis on right or wrong Control creativity
- 38. 3838 DON’T: Place too muchemphasis on right or wrong Control creativity Use a blanket approach to internal comms
- 39. 3939 DON’T: Place too muchemphasis on right or wrong Control creativity Use a blanket approach to internal comms Work with HR to create space
- 40. 4040 DON’T: Place too muchemphasis on right or wrong Control creativity Use a blanket approach to internal comms Work with HR to create space Focus on the wrong areas
- 41. 4141 DON’T: Place too muchemphasis on right or wrong Control creativity Use a blanket approach to internal comms Work with HR to create space Focus on the wrong areas Forget to clearly identify what you want to change
- 42. 42 WHAT WE’VE COVERED…. THEFUNDAMENTAL ROLE THAT COMMS PLAYS IN FACILITATING AND ENABLING AN INNOVATIVE CULTURE PRACTICAL DOS AND DON’TS THREE WAYS COMMS CAN DRIVE EMPLOYEE-LED INNOVATION
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- 44. 44 THANK YOU JONNY HORSLEY ManagingConsultant PAUL TEUTON Senior Principal MARIA DODD Associate Principal pteuton@daggerwinggroup.com mdodd@daggerwinggroup.comjhorsley@daggerwinggroup.com