The Trusted Executive helps leaders create a strategy for building trust in a globalized, technology-enabled, diverse and increasingly sceptical world.
1. The Trusted Executive
JOHN BLAKEY
BASED ON THE FORTHCOMING BOOK :-
‘THE TRUSTED EXECUTIVE: NINE LEADERSHIP HABITS THAT
INSPIRE RESULTS, RELATIONSHIPS AND REPUTATION
(KOGAN PAGE, APRIL 2016)
2. The Rogues Gallery
‘Only 29% of the public believe that the people in charge
know best. This percentage is dropping with each
successive generation’
3. Why does trust matter ?
America’s most trustworthy companies -
81.6% return versus 46.3% return of the
500 largest listed companies in the US’
‘High integrity’ CEOs had a multi-year
return of 9.4%, compared to 1.9% for
‘low-integrity’ CEOs
‘No other single aspect of manager
behaviour that we measured had
as large an impact on profits.‘
4. Intellectual
Ability
Authority
Profit
Trust Lost – The Old Glue
‘There is one and only one
social responsibility of
business - to use its resources
and engage in activities
designed to increase its profits
so long as it stays within the
rules of the game.’
5. Trust Lost
‘The time has come for a new settlement
between business and society – one based on
less regulation and more responsibility…
Businesses must earn both public trust and
business success. This is the journey ahead’
‘Society’s trust in corporations and their
executives is dismally low, with the crisis in
leadership fuelled by a relentless media cycle
and the global spread of information via the
internet’
6. The Red Pill - Transparency
‘The endless manipulating
and retrieving of information has
created the new transparency
imperative. The public’s right to know
is eroding the secret, opaque lives of
corporations’
‘The more we know, the
more we demand to
know and the more
there seems to disclose’
Authority
Transparency
7. Triple Bottom-Line
Trust
Trust Regained - The New Glue
‘The time has come for a new
settlement between business and
society – one based on less
regulation and more
responsibility… Businesses must
earn both public trust and business
success. This is the journey ahead’
8. What is trust?
‘Trust is a psychological state in
the mind of the person who is
doing the trusting’
‘Trust them to do what, when,
where and in what context?’
‘In the ideal case, one trusts someone
because she is trustworthy, and one’s
trustworthiness inspires trust’
9. What is the most important characteristicc
of trustworthiness?
10. The New Glue of Trustworthiness
‘We are at a turning point
in history…A new business model
with sustainability at its heart is vital
for quality of life around the globe to
improve. Only the businesses that
grasp this will survive.’
Ability Integrity Benevolence
11. The Nine Habits of Trustworthiness
Ability
Deliver
Coach
Be Consistent
Be Honest
Be Open
Be HumbleEvangelise
Be Kind
Be Brave
12. Habit No.5 – Choosing to be Open
What behaviours and
skills drive trust?
‘Vulnerability is integral to building powerful business
relationships, although it is often undervalued and
misunderstood’
13. Habit No.6 – Choosing to be Humble
• Demonstrating a compelling modesty
• Acting with quiet, calm determination
• Channeling ambition into the
company not into self
• Looking in the mirror, not out of the
window when things go wrong
‘Level 5 leaders build
enduring greatness
through a paradoxical
mix of personal humility
and professional will’
14. Habit No.7 – Choosing to Evangelise
‘In the social age, evangelism is
everyone’s job’
‘Trustworthiness isn't newsworthy. No
one is going to put out a headline 'CEO
honours her promise'. It's not a story,
is it?'
A fervent, unshakeable
belief in an inspiring
vision
An ability to make the
vision relevant to the
immediate context
The emotional
resilience to bounce
back quickly from the
darkest of days
15. The Nine Habits of Trustworthiness
Ability
Deliver
Coach
Be Consistent
Be Honest
Be Open
Be HumbleEvangelise
Be Kind
Be Brave
16. Trust
Oh we’ve got to trust
one another again
in some essentials.
Not the narrow little
bargaining trust
that says: I’m for you
if you’ll be for me. –
But a bigger trust,
a trust of the sun
that does not bother
about moth and rust,
And be, oh be
a sun to me,
not a weary, insistent
personality
But a sun that shines
and goes dark, but shines
again and entwines
with the sunshine in me
We’ve got to trust again
So be a sun to me. D. H. Lawrence, 1885 – 1930
17. The Trusted Executive
JOHN BLAKEY
BASED ON THE FORTHCOMING BOOK :-
‘THE TRUSTED EXECUTIVE: NINE LEADERSHIP HABITS THAT
INSPIRE RESULTS, RELATIONSHIPS AND REPUTATION
(KOGAN PAGE, APRIL 2016)
Editor's Notes
Good afternoon… thank you for coming along to this workshop.. ‘In coaches we trust’
I’m excited ….
The spark that ignited my work on trust happened 12 years ago ….
Too nice to deliver results without cooking the books? Too nice to lead my team without stealing their energy or putting them down? Too nice to get to the top without trampling others along the way?
I proved to Martin Read in that role that nice guys can deliver results and since that time in my work as a coach I have seen many other nice guys and girls deliver outstanding results because people trust them and the world wants leaders we can trust.
As Charles Green put it in Forbes magazine ‘We don’t want leaders who trust in power we want leaders who rely on the power of trust’
And if we want leaders we can trust then we need coaches we can trust….
Tony ‘I want my life back’ Heywood -11 people dead, 4.9 million barrels of oil, $1.6 million, $17 million…cost the company $37.2 billion
Bob ‘the unacceptable face of banking’ Diamond – earnt a total of £63 m from Barclays Bank and loaded it with £290m of fines from the FSA
Martin Winterkorn 11 million vehicles fitted with ‘emissions-cheating’ software, 1 million tonnes of extra nitrogen oxide pollutants released into the atmosphere and the prospect of $18bn in fines from the US courts
Sepp Blatter, ……$150m in bribes for broadcasting rights and bribery in the award of the world cups to South Africa, Qatar and Russia….
‘Our surveys show that only 29% of the public believe that the people in charge know best and…
Simons – The High Cost of Low Trust - 6,500 employees at 76 US / Canadian holiday inns
1/8th improvement in a hotel’s score on trustworthiness lead to a 2.5% increase in profitability
You see in my corporate career I did not need to build trust I did not need to be a nice guy..
I was brought up in a world where business worshipped profit and the temple of profit was held up by the twin pillars of intellectual ability and authority
I didn’t need you to trust me because I was cleverer than you and I had a job title that meant I could tell you what to do…
When I came out of University in 1985 I worked for British Gas….
This is the world I lived in & succeeded in for 13 years… a world that did not need trust…but I knew it didn’t feel good it didn’t seem right….
Then I came across coaching….
Have we reached some sort of turning point?
Trust has been lost and trust needs to be regained….Brave leaders will step up to this challenge
The Council for Society and Business
Trust:The Behavioural Challenge
I call the red pill the transparency moment….it’s like a bolt of lightning that strikes the pillar of authority… -demographics, technology, media, globalisation…
-‘You've got to be open, honest and transparent with the good, the bad and the ugly. There is no such thing now as 'you don't know' or 'you don't understand'. Those excuses are things of the past.’
Bob Moritz, US Chair of PriceWaterhouseCoopers (PwC) to comment
‘When I was coming up, we knew what we were doing, but we didn’t ask why we did it…[Back then] I would have been astonished that PwC’s Millenials don’t only demand to know the organisation’s purpose…but are [also] prepared to leave the firm if that purpose doesn’t align with their own values.’
-Nowadays, in the absence of knowledge we assume that something is being deliberately hidden. This is a fundamental shift because it reveals that it was only deference to authority that was holding the old model together. If we had authority then people trusted us because really they had no choice. Yet mistakenly we then started to confuse authority with trust and think that they were the same thing.
172,000 employees, annual revenues 50 billion dollars 190 countries.
2009, ‘Sustainable Living Plan’ reduce Unilever’s environmental footprint / increase its positive social impact whilst doubling sales and increasing long-term profitability
SL brands accounted for half of the company's growth and were growing at twice the rate…More than 55% of Unilever's agricultural raw materials were being sustainably sourced…CO2 emissions from energy and water in manufacturing had reduced by 37% and 32% per tonne of production…improved health and well-being of 397 million people; 40% of way towards its 2020 goal…Unilever’s share price rose by more than 40%!
‘We are at a turning point in history, a point where we all need to change for human life on the planet to continue to prosper. A new business model with sustainability at its heart is vital for quality of life around the globe to improve. Only the businesses that grasp this will survive. Only those who grow sustainably will thrive.’ (Unilever, 2014)
Thirty year debate in the academic literature…thankfully a guy called Burke…. Ability, integrity, benevolence
Ability - ‘Number one: deliver to your promises. If you say you are going to do something then do it’
Integrity –
Benevolence - ‘The most powerful destroyer of trust is when you feel the other person is acting in their own best interest and not yours’
So lets nail this jelly to the wall
If I were to shake hands with you just like this …what would you think? Would you trust me? Why not?
You don’t know me and I don’t know you… trust is part of a relationship that is built over time…
Two components that create the trust…one is your propensity to trust and the other is my trustworthiness…
For example, you might have had some sweets stolen from you in the school playground by your best friend as a five year old and at that time you made a decision that you weren’t ever going to trust anyone again ….
Similarly, I might have let you down countless times in the past and even though you have a high propensity to trust people you would not trust me because I have not demonstrated that I am trustworthy…
It’s dance..you can only control your half of the dance….
172,000 employees, annual revenues 50 billion dollars 190 countries.
2009, ‘Sustainable Living Plan’ reduce Unilever’s environmental footprint / increase its positive social impact whilst doubling sales and increasing long-term profitability
SL brands accounted for half of the company's growth and were growing at twice the rate…More than 55% of Unilever's agricultural raw materials were being sustainably sourced…CO2 emissions from energy and water in manufacturing had reduced by 37% and 32% per tonne of production…improved health and well-being of 397 million people; 40% of way towards its 2020 goal…Unilever’s share price rose by more than 40%!
‘We are at a turning point in history, a point where we all need to change for human life on the planet to continue to prosper. A new business model with sustainability at its heart is vital for quality of life around the globe to improve. Only the businesses that grasp this will survive. Only those who grow sustainably will thrive.’ (Unilever, 2014)
Thirty year debate in the academic literature…thankfully a guy called Burke…. Ability, integrity, benevolence
Ability - ‘Number one: deliver to your promises. If you say you are going to do something then do it’
Integrity –
Benevolence - ‘The most powerful destroyer of trust is when you feel the other person is acting in their own best interest and not yours’
‘I am not sure this is the right question because I don’t think you can build trustworthiness in people. You either have it or you don’t and so we test for it when we recruit people into the business.’
Aristotle said ‘We are what we repeatedly do. Excellence is not an act it is a habit.’
‘Bosses think their way to new actions, Leaders act their way to new thinking’ – David Marquet
cited most frequently in the interviews…most often been the focus of my coaching work …most prevalent in leadership literature
Ability – deliver results, help others deliver results, be consistent …live by your values
Integrity – honest in word and action and honest to self.. Open..being vulnerable…jim Collins level 5
Benevolence - evangelise..spread the good news….brave not physical or personal… kind..
2014 survey of over 1,600 managers by the Institute of Leadership and Management
Patrick Lencioni ‘Getting Naked’
Based on a five year research project, Collin's concluded that the most effective leaders have a paradoxical combination of what he termed 'intense professional will and extreme personal humility'. These leaders were able to transform companies from good to great where 'great' was defined as outperforming the US stock market by an average 6.9 times over a period of fifteen years. Of the 1,435 companies that appeared on the Fortune 500 in the period 1965 to 1995 only 11 achieved this outcome.
Kawasaki, G., Managing Yourself: The Art of Evangelism. Harvard Business Review, 2015
‘I am not sure this is the right question because I don’t think you can build trustworthiness in people. You either have it or you don’t and so we test for it when we recruit people into the business.’
Aristotle said ‘We are what we repeatedly do. Excellence is not an act it is a habit.’
‘Bosses think their way to new actions, Leaders act their way to new thinking’ – David Marquet
cited most frequently in the interviews…most often been the focus of my coaching work …most prevalent in leadership literature
Ability – deliver results, help others deliver results, be consistent …live by your values
Integrity – honest in word and action and honest to self.. Open..being vulnerable…jim Collins level 5
Benevolence - evangelise..spread the good news….brave not physical or personal… kind..
So I urge you to be a sun to all the stakeholders in your business and to inspire them to trust again, not a narrow, bargaining trust, but a bigger trust of ability, integrity and benevolence. A trust that inspires others, so that they can then be a sun to you. A trust that creates a proud legacy for your organisation. A trust that shines.
Good afternoon… thank you for coming along to this workshop.. ‘In coaches we trust’
I’m excited ….
The spark that ignited my work on trust happened 12 years ago ….
Too nice to deliver results without cooking the books? Too nice to lead my team without stealing their energy or putting them down? Too nice to get to the top without trampling others along the way?
I proved to Martin Read in that role that nice guys can deliver results and since that time in my work as a coach I have seen many other nice guys and girls deliver outstanding results because people trust them and the world wants leaders we can trust.
As Charles Green put it in Forbes magazine ‘We don’t want leaders who trust in power we want leaders who rely on the power of trust’
And if we want leaders we can trust then we need coaches we can trust….