Created by Hardik Wadhwa, IIT BHU, during an internship by Prof. Sameer Mathur, IIM Lucknow

1. MARKETING
COMMUNICATIONS

3. Marketing Communications is systemetic
methodology aimed at creating a niche for a
particular product or service in the market
through various modes of communication to
reach the end user.

4. Role of Marketing Communications

5. Role of Marketing Communications
Position and differentiate the service
Helps customers to evaluate service of offerings
Add value through communication
Promote the contribution of service personnel
Facilitate customer involvement in production

6. Spread a catchy phase .

7. Consumer can know
Who makes the product
Goals of the company
What the company and brand stand for
Create an influence on
consumer

8. Companies can tell the following to the customer
How, Why a product is used, when where it is used

9. Creating an IMPRESSION that affects
consumer view
“TaStE OF InDiA”

11. Building a brand

13. Created by
Hardik Wadhwa, IIT BHU,
during an internship by
Prof. Sameer Mathur, IIM Lucknow