Marketing communications represent a company's voice and brand and allow them to establish links with consumers. As technology has changed how consumers receive communications and brands convey their messages, companies must integrate their marketing activities to deliver consistent messaging across experiences. Effective marketing communications require assessing what impressions will influence consumers at each purchase stage to implement the right programs and increase brand equity and sales.

1. Designing and Managing
INTEGRATED

2. What is the ROLE of
?

3. Marketing communications
represent the voice of the company and it’s brands. It
is a means by which a firm can establish LINKS with
consumers.

4. The Changing Marketing Communications
Environment
Technology has changed the way
consumers process communications and
how companies convey their brands to
them.

6. Marketing Communications,
Brand equity and sales
Over the years companies has focused
lesser on advertisements and more on
internet and experiential marketing.

7. Marketing Communications
M I X

10. Marketing Communication
Effects
To implement the right communication programs,
marketers need to assess which experiences and
impressions will have the most influence at each
stage of the buying process.

11. Marketing
Communications
activities must be
integrated to
deliver a consistent
message and
strategic position.
Tata Sumo associated
with the concepts of
“rugged” and “outdoors”

12. SUMMARY
Role of
Marketing Communications
The changing Marketing Communication
Environment.
Market Communications, Brand Equity and
Sales.
Marketing Communications Mix.
Marketing Communication Effects.

14. Created By Dishi Arora, IIT Guwahati,
during an internship by
Prof. Sameer Mathur, IIM Lucknow,
www.IIMInternship.com