Marketing communication strategies for start-ups & early stage companies

8,398 views

Published on

Ljupka Naumovska
Buzz Communications

Published in: Business, Economy & Finance

Marketing communication strategies for start-ups & early stage companies

  1. 1. Marketing coMMunication strategiesfor start-ups & early stage companies smart marketing lessons
  2. 2. Marketing coMMunication strategiesfor start-ups & early stage companies…the Word of mouth story
  3. 3. Marketing coMMunication strategiesfor start-ups & early stage companiesLesson no.1 marketing communication is not an option, you do it anyhoW
  4. 4. Marketing coMMunication strategiesfor start-ups & early stage companiesmarketing communication is notan option, you do it anyhowWhat is actually marketing communication? • advertising campaign • pr campaign • Viral campaign • sales promotion • When your accountant is gossiping and buzzing you with her neighbor • When your secretary is answering the phone • the tie of your sales manager • the appearance and the behavior of the head of the company • your personal reputation and image • and, even when you decide not to have another beer because you don’t want people to think you’re a lush, you’re practicing communication. …and , so on.
  5. 5. Marketing coMMunication strategiesfor start-ups & early stage companiestherefore, marketing communicationis not an option! one cannot choosewhether or not to have marketingcommunication.the ultimate goal is you to master thecommunication.
  6. 6. Marketing coMMunication strategiesfor start-ups & early stage companiesLesson no.2 marketing is so much more then adVertising
  7. 7. Marketing coMMunication strategiesfor start-ups & early stage companiesselect your target! Buyers employees suppliers coMpany competition regulators
  8. 8. Marketing coMMunication strategiesfor start-ups & early stage companiesattention! this is the post advertising age.We are increasingly demanding hyper-personalisedcontent, based on time, location and activity • facebook, twitter, linkedin - don’t cost a thing • www.you.com • Business societies • cause marketing – make a non profit change • corporate social activities – make a society impact.
  9. 9. Marketing coMMunication strategiesfor start-ups & early stage companiesLesson no.3 people matter!
  10. 10. Marketing coMMunication strategiesfor start-ups & early stage companiesthere are no successful companies, businessprojects, innovations or campaigns, there aresuccessful people working behind!
  11. 11. Marketing coMMunication strategiesfor start-ups & early stage companiesLesson no.4 forget product positioning - relationship era has Began
  12. 12. Marketing coMMunication strategiesfor start-ups & early stage companiesJust Don’t Do it.consumer movement to live with less, we see amoving away from today’s throw away culture.don’t use energy. don’t use water. don’t usepackaging. don’t use paper. don’t buy. • the public is more informed, research oriented, and loud then ever • mass communication is replaces with niche communication • the communication and brand content should be focused in the value to the target • The touch point with your target should be TRUST.
  13. 13. Marketing coMMunication strategiesfor start-ups & early stage companiesLesson no.5 the only thing more important than your company’s Brand is your personal Brand
  14. 14. Marketing coMMunication strategiesfor start-ups & early stage companies • your personality is brand as well, your customer are willing to know to whom they give their money • avoid faceless start-ups • network: chambers, communities, business groups • Your personal reputation is strongly linked with your brand’s corporate reputation • Be responsive (as in always available) to customers, friend and media.
  15. 15. Marketing coMMunication strategiesfor start-ups & early stage companiesLesson no.6 crisis is such a terriBle thing to Waste
  16. 16. Marketing coMMunication strategiesfor start-ups & early stage companiesi have no budget!this is how we speed up the dying process ofadvertising.cheaper, more niche, more personilised,more effective ways to communicate:…logoa na fb, twitter, linkdin.
  17. 17. Marketing coMMunication strategiesfor start-ups & early stage companies • Marketing communication is not an option, you do it anyhow • marketing is so much more then advertising • people matter! • Forget product positioning - relationship era has began • The only thing more important than your company’s brand is your personal brand • Crisis is such a terrible thing to waste
  18. 18. Marketing coMMunication strategiesfor start-ups & early stage companies,,Eighty Percent of Success Is Showing Up,, • Woody allen.
  19. 19. Marketing coMMunication strategiesfor start-ups & early stage companiesljupka naumovska00 389 78 44 66 01naumovska@honeybiz.mkljupka.naumovska@gmail.com

×