2. MARKETING RESEARCH
Marketing research is the function that links the consumer, customer, and
public to the marketer through information, and generates, refines, and
evaluates actions to improve understanding of the process. Marketing helps
businesses grow their audience, reach more customers, build brand
awareness, and increase sales by educating prospective customers about
their product or service offerings, facilitating them through the customer
journey and helping you make more sales.
3. SEARCH ENGINE OPTIMIZATION
SEO is the process of optimizing a website for search engines by using the
proper keywords, content, code, and links, and by modifying the website
to score well in the algorithms search engines use to determine rank.
4. KEYWORD MARKETING
Marketers use this method to reach the right people with the right
message at the right time by placing an ad when certain keywords are
entered.
5. CONTENT MARKETING
Content marketing involves various methods to tell the brand story to
attract and acquire a clearly defined audience, and drive profitable
customer action.
7. GREEN MARKETING
Environmentally safe products are those that are designed to minimize
negative effects on the environment or to improve its quality.
8. PRODUCT
A product is a bundle of attributes (features, functions, benefits, and
uses) capable of exchange or use, usually in tangible and intangible
forms.
10. DIRECT MAIL
Direct mail marketing works similarly to email marketing, but sends
print materials to your physical mailbox. It can contain much of the
same information an email can, including CTAs and incentives.
