2. MARKETING CHANNEL
A marketing
channel is a set
of
interdependent
organizations
participating in
the process of
making a product
or service
available for use.
3. DIFFERENT FORMS OF
INTERMEDIARIES
AGENTS: Search for customers, negotiates for
producer but do not take title to goods.
MERCHANTS: Buy, take title to and resell the
merchandise.
FACILITATORS: Assist in the distribution process.
9. VALUE NETWORK
A system of partnerships and alliance
that a firm creates to source, augment
and deliver it’s offering.
Supplier’s Supplier Company it’s immediate customer
Supplier Final Dealer Customer
10. A company needs
to orchestrate
these parties in
order to deliver
superior value to
the Target Market
11. This surely shows how well
partnership needs to be maintained
Apple’s Developers keep
70 % of revenue
while
30 % goes to apple