This new report on marketplace innovations illustrates what innovative companies can achieve to change the game

1. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace
Innovation
Q4 2013
endava.com

2. About this report
Welcome
Welcome to the second quarterly report on Marketplace
Innovation from Endava.
We’ve received great feedback from the first quarterly report,
and readers have sent us a number of innovation
recommendations to include in this quarter.
These marketplace innovations serve to illustrate what
innovative companies can achieve to change the game.
We hope you enjoy this report. If you have any feedback,
please contact us @Endava on Twitter or our email addresses
at the end of the report.
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About Endava
Endava is a well-established IT Services company, with over
1,350 full time employees working across our European
development centres, London headquarters and further
offices in the US.
Endava focuses on the Banking & Payments, Insurance,
Retail, Consumer Goods, Telecommunications & Travel and
Media, Tech & Publishing sectors where we design,
implement and manage secure, high-volume, businesscritical systems and digital services for clients.
endava.com
QUALITY. PRODUCTIVITY. INNOVATION.

3. Innovation categories
We have categorised all the marketplace innovation into
three categories:
•
Content
This consists of innovative methods of curating or
creating quality content.
•
Commercialisation
Technology
Content
This includes innovative examples of monetising content
and technologies.
•
Technology
While new technologies are released daily, we have
highlighted game changing digital examples which seek
to solve real world problems.
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Commercialisation
QUALITY. PRODUCTIVITY. INNOVATION.

4. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation:
Content
endava.com

5. #lookup
"Have you seen our new posters with children pointing
every time one of our planes flies overhead?”
In one of the best example of content marketing, British
Airways interrupt billboards in Piccadilly Circus and Chiswick
when a BA aeroplane flies overhead.
#lookup
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QUALITY. PRODUCTIVITY. INNOVATION.

6. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation:
Commercialisation
endava.com

7. Office 365 in the UK Parliament
“The Board agreed that, from the 2015 election, Office 365
would be the only version of Office offered.”
In a recognition of how far cloud services have come, the UK
Parliament chose Office 365 in order to save £300,000 per
year and “had the potential to deliver security benefits” –
i.e. provide improved security.
Parliament already offers a BYOD (Bring Your Own Device).
Office 365 will be live for Parliament in May 2015.
News source: The Register
Photo Courtesy of Michael on Flickr
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QUALITY. PRODUCTIVITY. INNOVATION.

8. Support 2.0
“As part of promising a 15secs of less response time Amazon
has confirmed that Mayday tech advisors will be based in
the country you live in”
Amazon launched Mayday support with the latest version of
the Kindle.
“Real help from real people in real time”
Google launched a new product – Helpouts, a marketplace
for trainers and support individuals to link up with customers
and students with 100% money back guarantee.
Helpouts provides the platform for a new level of instant,
human support and education.
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9. Reusing ticket offices
“We are working with retailers to transform the services on
offer for our customers.”
In the same breath that Transport for London announced
the closure of all ticket offices on the London Underground,
they announced click and collect initiatives with Asda.
The FT reported Amazon were also in discussions with TfL.
Waitrose are currently trialling refrigerated and frozen
lockers.
Is this a short term solution until Prime Air?
Photo courtesy of Cory on Flickr
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QUALITY. PRODUCTIVITY. INNOVATION.

10. QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation:
Technology
endava.com

11. Your DOB is worth more than your credit
card’s CCV number
“The Underground Hacking Economy is Alive and Well”
According to a Dell SecureWorks reports, a Visa/ MasterCard
PAN number together with a CVV number is worth $4 in the
illegal data market. Date of Birth is worth $11.
Non-US data is typically around double the price.
Full Dell SecureWorks Report
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12. CyanogenMod Funding
"We believe that CM is poised to become one of the largest
mobile operating systems in the world”
CyanogenMod is a derivative of Android Operating System,
already installed on over 7 million devices.
In September 2013 CyanogenMod raised $7m of funding to
turn unpaid developers into paid staff.
CyanogenMod
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QUALITY. PRODUCTIVITY. INNOVATION.

13. RFID NFC implants
“Prototypes have been implanted into Dangerous Things
beta testers and are currently being used to unlock phones,
open doors, and share contact details with friends.”
It took less than a week to raise $8,000 to build the World’s
first NFC compliant RFID implant.
Four prototypes have already been embedded into eager
beta-testers.
Indiegogo Fundraising page
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14. Coin
“All your cards. One Coin”
Coin replaces the magnetic cards in your wallet with a single
card. Holders scan their cards on a smartphone and Coin
downloads the cards. A single button cycles through all
‘cards’ for use in shops.
Coin is likely to be more successful in the UK because of Chip
and Pin.
Onlycoin
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QUALITY. PRODUCTIVITY. INNOVATION.

15. 2014: Year of the Wallet
“The days of having to re-enter card details are
over”
Visa’s entry into online wallets has been
designed as a mobile ready user centric
experience with tokenisation for enhanced
security and support for multiple payment cards.
To promote the service to retailers, the focus has
been to reduce retailer cart abandonment.
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V.me is on beta-trial in the UK and will be rolled
out in 2014.
V.me
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QUALITY. PRODUCTIVITY. INNOVATION.

16. Martin Smith
Bradley Howard
Head of Delivery, Digital Media
Head of Digital Media
martin.smith@endava.com
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bradley.howard@endava.com
QUALITY. PRODUCTIVITY. INNOVATION.