Michael has over 17 years of experience in product management and UI/UX design in the software and technology industries. He helped transform his current company from an OEM to a SaaS provider, leading them to create a successful video service platform. Michael has a background in social work but realized the skills he learned there, such as understanding user needs, have helped him in his technical career. He is now looking for an opportunity to create something helpful to the world.

1. Summary
My major was Social Work, and yes, it looks nothing to do with software industry.
Later on, I become an UI/UX designer who made the UI of some popular multimedia
software, e.g., 'CyberLink PowerDVD' and 'InterVideo WinDVD'.
I somehow should not be a Product Manager or a Planner in this kind of career path.
But in my career, I realized that the things that I've learnt in the university actually helped
me a lot, including knowing how to find out the TA's needs, to find out the incentive and
motivate them. The background beyond high-technology also help me thinking out of
the box all the time.
Hence, the experience of UI/UX design and product management makes me thinking of
the product/service in more abstract ways, instead of following existing logic.
I am also a life lover, no matter it’s about technologies, new gadgets, movie, music,
sports, internet blogs, tweets…, etc. As long as it is surrounding my life, I would love to
observe, learn and live in it. I believe that a great PM should try everything to learn things
where people’s demands may come from.
I became a very different product planner compared to others in IT industry.
During 5.5 years in current job, I help my current company transform from an OEM
company to a SaaS provider. It also becomes one out of three major direction since
2013.
I have success ambitious, responsibility and strong sense of innovation and a pioneering
spirit.
Now I'm looking for a platform which can let me create something helpful to the world!
Experience
PRODUCT MARKETING DIRECTOR AT ARCSOFT - OCT 2009 - PRESENT (5.5 YEARS)
OEM Software | Broadcasting industry | VSaaS and retail
Report to: GM of MCPG (Multimedia and Cloud Product Group)
Product service planning:
Identify the target users/consumers, planning product/service roadmap, and
design the value-added service for consumers and SMB customers.
Achievement:
Michael W. Chiang
+86 186-6713-5236 michael.chiang.0926@icloud.com cn.linkedin.com/pub/michael-w-chiang/26/79/906/en

2. I led a 70-people RD and Marketing team to create a Video Service as a Service
platform, Closeli, which is designed for IoT, especially for Smart Home. Besides
the official cooperation with China and US operators, we also create an own brand
product, simplicam, which has been named as ‘Dropcam Keller’ in US media.
This VSaaS has been extended its territory to Online education and Gaming
broadcasting. Note. simplicam won the Best of MacWorld 2014.
Business strategy setup and Business Development:
Planning and execute the business strategy for OEM and own brand products. It
starts the new era for ArcSoft to entering service provider model.
Achievement:
We officially signed the contract with one of top-3 telecom operators in China in
the end of 2014. The other one from ZheJinag is underway.
Product management:
Planning own brand and partnership product/service concept and roadmap. I also
led the development and PM team for SaaS planning, app design, business
development and marketing.
Achievement:
Webcam Suite (Webcam Companion, Security, Video Conferencing, Presentation
Maker),
Family Board: A PC/mobile app which connects family members with digital/
multimedia notes and
More OEM products: Link+ (DLNA home entertainment product line)
Hardware procurement and planning:
I am in charge of hardware procurement, Vendor partnership management,
product planning and execution.
Achievement:
Responsible for simplicam’s procurement and hardware roadmap planning.
Business development for ASIA:
I was responsible for the business development and presentation in ASIAN PC
customers, a.k.a. JAPAN, KOREA and TAIWAN.
Achievement:
I’d assisted Korean Sales team to successfully sell in 7 titles to Samsung PC.
Meanwhile, I also assisted US team to sell in several products to HP.
SENIOR PRODUCT MANAGER AT ICON7 - MAY 2007 - AUG 2009 (2.5 YEARS)

3. Own brand accessories maker
Report to: Product Director
Product Management:
I was in charge of some product lines, including webcams and mice for PC. The
management includes: ID, ME, Packaging, Production, Pricing and branding.
Software planning and management:
I was responsible for the UX and GUI design of all software used for own hardware
products.
Achievement:
Cyris™ series webcams
Q7 fashion mouse
SENIOR MARKETING MANAGER AT INTERVIDEO - 1999 - 2007 (8 YEARS)
OEM and retail software
Report to: Marketing VP
Web Marketing:
I led the web marketing team. Mainly worked on Search Engine Optimization and
Promoting retail software.
Product Management and Design:
Working under CTO office, to create some small projects and product design.
User Experience and GUI design:
I led the Visual design team which is responsible for the full packaging from GUI
design, UX planning, retail packaging to CIS management.
Achievement:
WinDVD, WinDVR, WinDVD Creator
WinDVD won the score, A+, in UI section from PCMagazine and several popular
software review websites.
Team management:
In the last three years, I led a 15-people team which is responsible for MarCom,
Web marketing, Localization and UI/UX in Taiwan.
ART DESIGNER AT CYBERLINK - SEP 1997 - JUL 1999 (2 YEARS)

4. OEM and retail software
Report to: Marketing Manager
GUI design | Publication design | Web design
Achievement:
PowerDVD, PowerVCR, MediaShow, VideoLive Mail. Till now, PowerDVD is still a very
popular multimedia player on PC.
Education
Fu Jen Catholic University - BA, Social Work, 1991 - 1995
Skills
Product Management:
I had longer than 10 years experience of product management and interaction design.
In the latest three years, I led a team to deliver a total solution includes software,
hardware and Service.
Team player as well as team management:
I can lead a team includes development, QA testing, UX/UI design, Marketing and
Business development to deliver the solution and products. I am not only a decision
maker, but also a good team player with great coordination, communication and
negotiation skill.
Business in mind:
I can easily analyze the pros and cons in different situation, perspective, and altitude. It
helps me define consumers’ demands and market requirements without the fence that
might block the imagination. Hence, I’m also open-minded to accept confrontation and
argument.
Business development:
I can create innovative business model for different types of customers. I also had rich
experience on f2f promotion/presentation to big clients, as well as end-users.
Technology:
I had longer than 17 years experience in IT industry. And I’ve learnt a lot in different field,
including multimedia, software, service and website. It helps me digest any input rapidly
and pick up the pace in new field easily.

5. References
GEORGE TANG
VP Marketing and GM of North America at sMedio
+1 (650) 353-6516
HONDA SHIN
PhD Student at UC Berkeley (Former CTO of InterVideo, Inc.)
+1 (408) 483-0084
YANLONG SUN
GM of MCPG of ArcSoft, Inc.
+86 186-6712-3709