Product Information Management (PIM) involves practices to manage product information for marketing and sales, ensuring accurate and consistent delivery across channels. The global PIM market is projected to grow from $9.0 billion in 2020 to $16.0 billion by 2025, driven by benefits such as improved customer experience and business ROI, while facing challenges like data inaccuracies and poor management. Choosing the right PIM system requires it to easily integrate with existing processes, centralize data, and be adaptable to various business needs.

1. What is PIM?
"PIM refers to a set of business practices for managing
information needed for marketing and selling of
products through organization's distribution channels,
so that relevant, accurate, and complete product
information could be delivered consistently to customer
touchpoints."
The PIM must be able to
interoperate with the
existing system
The global PIM market size is expected to
grow from USD 9.0 billion in 2020 to USD 16.0
billion by 2025, at a Compound Annual Growth
Rate (CAGR) of 12.2% the forecast period.
Data Consolidation
Core Functions of PIM
Data Collection Data Dissemination
Data Enrichment
Benefits of PIM
Omnichannel powered
perpetual growth
Glocalization along
with Customization
Faster-time-to-market
Enhancing Product
Data Management
Driving Personalized
Customer Experience
Improving Business
ROI and Productivity
Challenges Without PIM
Inaccurate and Obsolete
Product Information
Managing Large
Unstructured Product Data
Inconsistent and
Poor Data Quality
Managing Large
Product Data via
Different Platforms
Poor Customer Experience
How to Choose Right PIM System?
The PIM system must
easily integrate, enrich
and manage data flow
The PIM should have a
centralized platform to
manage product data
The PIM should easily
adopt too current
processes and system
The PIM able to adapt
business irrespective of
location, language etc.