Product Information Management (PIM) is essential for managing product data for marketing and sales, ensuring accurate and complete information across distribution channels. Key functions include data collection, consolidation, enrichment, and dissemination, particularly important when dealing with poor data quality or customer experience. PIM systems benefit various industries by centralizing data, streamlining workflows, and enhancing time-to-market, with options between proprietary and open-source solutions based on organizational needs.

1. PRODUCT
INFORMATION
MANAGEMENT
(PIM)
A Quick Guide to:

2. PRODUCT INFORMATION
MANAGEMENT (PIM)
PIM refers to a set of business practices for
managing product information needed for
marketing and selling of products through an
organization's distribution channels so that
relevant, accurate, and complete product data
could be delivered consistently to customer
touchpoints.
WHAT IS

3. What Are The Core
Functions of PIM?
DATA COLLECTION
DATA CONSOLIDATION
DATA ENRICHMENET
DATA DISSEMINATION

4. WHEN DOES THE NEED OF
PIM ARISE?
Inaccurate/
Obsolete
Data
Some of the key signs that trigger the need for a PIM are:
Unstructured
Product
Data
Inconsistent/
Poor Quality
Data
Managing
Data via
Different
Platforms
Poor Customer
Experience

5. With PIM organizations can
centralize their data in a single
repository, streamline back-end
workflows, while directly
enhancing their operational
efficiency and time-to-market for:
WHY NEED A
PIM SYSTEM?
Omnichannel
Enablement
Faster Time-to-
Market
Improved Product
Data Management

6. With PIM organizations can
centralize their data in a single
repository, streamline back-end
workflows, while directly
enhancing their operational
efficiency and time-to-market for:
WHY NEED A
PIM SYSTEM?
Glocalization Along
with Customization
Personalized
Customer Experience
Boost ROI
and Productivity

7. WHO NEEDS A
PIM SYSTEM?
Product information management
systems’ active users are:
Marketing and Sales
R&D Department
Procurement Department

8. WHO NEEDS A
PIM SYSTEM?
Product information management
systems’ active users are:
Customer Care
Customers
Suppliers

9. WHICH INDUSTRIES STAND
TO GAIN MOST WITH PIM?
RETAIL MANUFACTURING DISTRIBUTION CONSUMER
PACKAGED
GOODS
PIM helps several industries to streamline their product data, like:

10. HOW TO
CHOOSE THE
RIGHT PIM
SYSTEM?
Interoperability with
existing systems
Data integration,
enrichment, and
management
Data
Centralization
Your dependence on product
master data will be a decisive
factor. Some of PIM’s necessary
qualities are:

11. HOW TO
CHOOSE THE
RIGHT PIM
SYSTEM?
Easy adoption of
current processes
Adaptability across
locations and
languages
Your dependence on product
master data will be a decisive
factor. Some of PIM’s necessary
qualities are:

12. Restricted customizability of the
software, so developing/modifying
features isn’t possible.
SHOULD YOU GO FOR A
OPEN-SOURCE PIM?
Organizations must recognize which one fits their needs suitably. Four critical
differences between them are:
Interoperability
Vendor
Lock-in
Restricted ability to ‘talk’ to
other systems, applications and
exchange data to connect
people and diverse systems.
With unrestricted access to source
code, modifying/utilizing
it to your advantage is possible.
With the help of APIs, system and
applications can be integrated with
various existing or 3rd party
applications.
Proprietary Open-Source
PROPRIETARY OR

13. SHOULD YOU GO FOR A
OPEN-SOURCE PIM?
Organizations must recognize which one fits their needs suitably. Four critical
differences between them are:
Total Cost of
Ownership
Community
Proprietary systems depend on
commercial partnerships for
customizations & implementations.
Every proprietary software
comes with a license fee for PIM
deployment, increasing the
overall cost.
Open source is supported by a
dynamic, vibrant community of
developers, contributors &
PIM enthusiasts.
Compared to proprietary software,
open-source PIM is free, so
development effort can be carried out
in-house or via your chosen IT vendor.
Proprietary Open-Source
PROPRIETARY OR

14. DELIVER MEANINGFUL,
INTUITIVE, AND
PERSONALIZED CUSTOMER
EXPERIENCES WITH
PIMCORE OPEN
SOURCE PIM!
https://pimcore.com/en

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