This document discusses ecommerce trends in 2014. It notes that there were over 7 billion people in the world with 2.4 billion internet users and 6.5 billion mobile subscribers. Ecommerce continued to grow at a double digit rate with increased traffic and revenues from mobile and tablets. Brands saw increased dependence on data and big data to understand shopping patterns and customers. Cross channel initiatives and customer experience were also important factors.

1. Ecommerce rends 2014T

2. 7,095,476,818 TOTAL WORLD POPULATION (52% Urban, 48% Rural)
2,484,915,152 INTERNET USERS (35% penetration)
Sources: WeAreSocial - US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

3. eCommerce Continues To Grow
At A Double-Digit T

4. 7,095,476,818 TOTAL WORLD POPULATION (52% Urban, 48% Rural)
6,572,950,124
Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA
MOBILE SUBSCRIBERS (93% penetration)

5. Increased traffic and revenues
from Mobile and Tablets T

6. Increased traffic from Mobile and Tablets - actions
 Mobile sites redesign and Tablet optimization – 2-step Approach
• Review of mobile strategy
• Tactical improvements
• Customer Care Area
• Store locator and use of
geolocalization features
• Mobile web marketing
• New Releases
By 2017, digital touchpoints like mobile devices will
influence 50% of retail sales

7. Increased dependence on data –
the BIG DATA “era”
 “The extraordinary amount of data now being generated by new
technologies (ie “Internet of things”) and collected through many
different channels”
 Data reveals shopping patterns and business trends
 … Can foster a stronger relationship between customer and Brand
 … is the gateway to understanding current and potential customers in
new ways
T

8. Internet of things

9. Increased dependence on data - actions
Reinforce BI skills to give Brands
more qualitative analysis
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10. CONSUMER TOLERANCE
T

11. Customer Tolerance - actions
Static Pages
Optimized content
Faster server responses
Low latency high speed and availability

12. Cross-channel and CRM
• Cross-channel initiatives represent key differentiation
opportunities and provide alternatives to increase traffic and
sales
• Cross-channel services create strategic opportunities for
luxury brands to put store magic back into their online
experience
• Service execution is a key factor of success and a
requirement to support brand image
T
60% of online purchases involve a contact through another channel

13. Performance Marketing & SEO
New Web Marketing Team

14. Enhancing the Customer Experience - UX
• it has to do with the brand
strategy-led experience that
they want to provide
• how customers interact with
online store, through which
channels, from where and why.
• making browsing, product
segmentation and “above the
fold” messaging responsive is
key
• also focus on optimising search,
navigation, check out and
customer service experiences
• …
User Experience relates not just to how a website feels

15. Let’s not forget to fix the base
Google Analytics In Real Life
- Online Checkout
http://youtu.be/3Sk7cOqB9Dk
- Landing Page Optimization
https://www.youtube.com/watch?v=cbtf1oyNg-8
- Site Search
https://www.youtube.com/watch?v=cbtf1oyNg-8&list=RDcbtf1oyNg-8

16. THANK YOU