15 Marketing Automation Stats That Have Marked 2013

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This document discusses marketing automation statistics from 2013. It reports that 44% of B2B buyers do not know what marketing automation is, while 25% of Fortune 500 companies and 76% of large SaaS companies use it. Marketing automation has seen the fastest growth of any CRM segment in the last 5 years. 75% of companies see ROI within 12 months of using it. Marketing automation provides shorter sales cycles and improved sales performance.

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• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth level

15 Marketing Automation Stats
That Have Marked 2013

44% of B2B buyers do not know
what marketing automation is.
BuyerZone

25% of all B2B Fortune
500 companies are
already using marketing
automation, along with
76% of the world’s largest
SaaS companies.
Pardot

Marketing automation
has seen the fastest
growth of any CRMrelated segment in
the last 5 years.
Focus Research

75% of companies using marketing
automation see ROI within 12
months, 44% within 6 months.
Focus Research

Marketing automation provides
70% shorter sales cycles &
54% improvement in sales quota
achievement.
Bulldog Solutions

Companies automating lead
generation see 10% more
revenue within 6-9 months.
Gartner Research

Relevant emails delivered through
marketing automation drive 18 times
more revenue than email blasts.
Jupiter Research

Marketing automation
platform users have a
53% higher conversion
rate from marketing
response to marketingqualified lead than nonusers.
Aberdeen Group

B2B buyers using marketing
automation find themselves being
more satisfied with the quality and
quantity of the leads they receive.
BuyerZone

Sales agents spend 22% more
time selling when marketing
automation is deployed.
Marketo

Marketing automation drives a
14.5% increase in sales productivity
and a 12.2% reduction in marketing
overhead.
Nucleus Research

Businesses that
use marketing
automation to
nurture prospects
experience a
451% increase in
qualified leads.
The Annuitas Group

Marketing automation allows 3 times
more leads passed to sales after one
month.
Marketo

Marketing automation reduces
ignored leads from 80% to 25%.
Bulldog Solutions

Companies that deploy lead
nurturing through marketing
automation generate 50% more
SQLs at 33% lower cost.
Forrester Research

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15 Marketing Automation Stats That Have Marked 2013

1. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level 15 Marketing Automation Stats That Have Marked 2013

2. 44% of B2B buyers do not know what marketing automation is. BuyerZone

3. 25% of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies. Pardot

4. Marketing automation has seen the fastest growth of any CRMrelated segment in the last 5 years. Focus Research

5. 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months. Focus Research

6. Marketing automation provides 70% shorter sales cycles & 54% improvement in sales quota achievement. Bulldog Solutions

7. Companies automating lead generation see 10% more revenue within 6-9 months. Gartner Research

8. Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts. Jupiter Research

9. Marketing automation platform users have a 53% higher conversion rate from marketing response to marketingqualified lead than nonusers. Aberdeen Group

10. B2B buyers using marketing automation find themselves being more satisfied with the quality and quantity of the leads they receive. BuyerZone

11. Sales agents spend 22% more time selling when marketing automation is deployed. Marketo

12. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. Nucleus Research

13. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. The Annuitas Group

14. Marketing automation allows 3 times more leads passed to sales after one month. Marketo

15. Marketing automation reduces ignored leads from 80% to 25%. Bulldog Solutions

16. Companies that deploy lead nurturing through marketing automation generate 50% more SQLs at 33% lower cost. Forrester Research

17. Thanks to the following Flickr users for Click to us toMaster title style photos! allowing edit use these gorgeous • Click to edit Master text styles (in slide order) • • • • • • • • – Second level Eleaf Third level Aaron• Escobar Hannah Nicole – Fourth level Wye Kheung » Fifth level Sociotard Tax Credits Colorfoul.Threads Madison Berndt • • • • • • • ReneS Kodomut Pasukaru76 .reid. James Cridland Cubosh Alan Cleaver

15 Marketing Automation Stats That Have Marked 2013

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