Marketers are now turning towards the web for acquiring relevant data that can help them significantly improve the way they market. Here are some ways how marketers can leverage web data.

2. There are now 3.74 billion
internet users in the world as
of March 2017

3. Internet users generate
roughly 2.5 quintillion bytes of
data a day.

4. Marketers are now turning
towards the web for acquiring
relevant data that can help them
significantly improve the way they
market.

5. ❖ Better market vision
❖ Improved targeting
❖ Helps measure campaign results accurately
❖ Identify new customers
❖ Assists in finding new marketing
opportunities
Following are the benefits of using web data in marketing:

6. ❖ Content marketing
❖ Data journalism
❖ Campaign analysis
❖ Sentiment analysis
❖ Brand monitoring
❖ Competitive intelligence

7. Content marketing entails staying updated to the trending
stories and topics. Web scraping can aid this by extracting data
from blogs, forums and social media websites.

8. You can also use web data to analyze how well different topics
have performed for your competitors and use this insight to
fine tune your own content strategy.

9. Data journalism is a modern marketing tactic where raw data
sets are used to create compelling and information rich blog
posts. This is an easy way to hack the returns for your
marketing efforts.

10. Web data extraction holds immense potential for anyone
venturing into data journalism as the best source for fresh and
relevant data is the web.

11. The effectiveness of your online marketing campaigns cannot
always be measured using internal data.

12. To find the real world impact of your marketing campaigns,
you should extract and analyze discussions pertaining to your
brand from forums, blogs and social media websites.

13. Marketing is all about appealing to certain sentimental values
of human beings. To get this right, it’s imperative to identify
user sentiments on various events relevant to your business or
brand.

14. You can get the data to run sentiment analyses from websites
where people openly share their opinions on certain world
events such as twitter, public forums and other niche social
media platforms.

15. Marketing efforts can go in vain if the perception of your brand
among the public isn’t positive. It’s hence crucial to maintain a
positive brand image at all times.

16. Brand monitoring using web crawling can help you spot
customer grievances and solve them in a timely fashion to
prevent your brand image from getting tarnished.

17. Keeping an eye on the competitors and their marketing
activities is a part of marketing. This will enable you to counter
their marketing and stay relevant in the market.

18. You can monitor your competitors’ activities using a web
crawling solution and perform analyses on the extracted data
to reveal actionable insights.

19. The rise of web data in the
marketing industry has paved way
for newer opportunities to tap
into.

20. It’s time to leverage web data and
take your marketing to the next
level.

21. Got Questions? Connect with us at:
sales@promptcloud.com
www.promptcloud.com