The document outlines 5 strategies to enhance conversion rates through experience-driven commerce. It emphasizes the importance of integrating content, customer insights, and contextual relevance, alongside building a robust digital model with an API-led approach. Furthermore, it addresses the need to adapt to the preferences of the next generation of customers, transitioning from traditional digital commerce to a comprehensive digital platform business.

1. 5 Ways to Reinvent
your Conversion
Strategy with
Experience Driven
Commerce

2. Join the 3Cs: Content,
Customer and Context

3. Build a Mature Digital
Model & API-led
Commerce

4. Aim for Contextualized
Communications

5. Knowing the
Gen-Next Customer

6. Going from ‘Digital
Commerce’ to ‘Digital
Platform Business’