The document discusses product information management (PIM) solutions. It explains that PIM solutions allow companies to centralize product data from multiple sources to improve consistency and reduce errors. Implementing a PIM solution can help companies reduce costs from errors and manual processes while also improving sales through more personalized marketing strategies. The document provides tips for companies to evaluate if a PIM solution makes sense for them and how to build a business case for implementation.

1. The New Role of
Product Information Management
Why PIM Presents a Critical Piece to the Retail Puzzle
We Turn Browsers Into Buyers

2. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
We Turn Browsers Into Buyers
 Founded in 2007
 Over +250 active clients
 Top 50 fastest growing companies in San Diego
 Official Google Shopping Partner
Visit CPCStrategy.com
Services Include
 Retail-focused Paid Search (PPC)
 Google Shopping Management
 Amazon Sales Acceleration
 Product Feed Management

3. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Webinar Housekeeping
Stay Tuned For Webinar Recording Email
Q&A Following The Presentation
Submit Questions In The Chat Box To The Right
Logistics Speakers
Heather Raines
R3 Consulting Partners
Stephen Rogers
R3 Consulting Partners
Rick Backus
CPC Strategy

4. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
[Prodware]

5. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Course Overview
The Importance of Product Content
What is a Product Information Management (PIM) Solution?
Is PIM Right For Your Business?
How to Evaluate PIM Solutions
Live Q&A

6. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Retail & eCommerce Expert
Heather Raines
Partner – R3 Consulting Partners
 13 Years consulting and management experience in the retail industry
 Specializes in eCommerce merchandising strategy, planning, and
related system implementations & drop ship program design,
implementation, and execution
 Consults with top retail clients, including Belk, Kohl’s, Petco, Boscovs,
and Asics

7. www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com
Retail & eCommerce Expert
Stephen Rogers
Partner – R3 Consulting Partners
 Over 25 years experience in retail management and IT consulting
 Key specializations in business process design, operating model
development, system integration strategy, and warehousing systems
 Consults with top retail clients, including Belk, Kohl’s, Petco, Boscovs,
and Asics

8. Why PIM? Why Now?
Product Information Management What you should
know.
Presented by:

9. © 2015 R³ Consulting Partners
Why is PIM of growing importance?
• 44% (or $1.8 Trillion) of all retail sales in 2013 were
influenced by online product content
• 30% of US adults (online): would consider buying from
an online retailer they had never previously purchased
from if the retailer offered detailed product information
It manages one of the most critical
elements of online and omni
channel business…
Images
Attributes Features
Pricing
Descriptio
n
Copy
Key
Words
Comparison
Video
Reviews
Specs
HierarchyPRODUCT CONTENT
Sources: Forrester Research Inc.

10. © 2015 R³ Consulting Partners
Product Content in Today’s Commerce
Past Toda
y

11. © 2015 R³ Consulting Partners
What is PIM (Product Information
Management) solution?
The central repository for all things related to product data
(structured and unstructured)
• Core Product Data
• Product Attributes
• Product specifications, dimensions, warranty and
packaging info
• Product related metrics
• System triggers and business rules
• Product copy
• Product Digital assets/media
• Supplier Information (basic)
• Multi-language content

12. © 2015 R³ Consulting Partners
The Difference between PIM and
MDM
• User Friendly interface
• Workflow management
• Single view of product
information
• Product visualization
• Detailed and mass data
update/refresh functionality
• Integration with content and
publishing tools
• Multi-domain management
PIM
(Business
User)
MDM
(IT User)
eComm Platform
OMS
CRM
WMS
POS
Inventory
Allocation & Replen
Mobile
CMS
Marketing/Promot
ions
Original Data
Source
(PLM, Supplier portal, etc.)
ERP
BI
• Multi-domain data modeling
• Data integration
• Data quality, matching and
governance
• Metadata management
• Multi-platform support

13. Marketing and Merchandising Data
Operational Data and Attributes
Core Product Data.
Extended Product Data
Hierarchies and Relationship Data
PIM
PIM: Beyond Core Product Data

14. © 2015 R³ Consulting Partners
PIM is more than a system solution
PIMs are not just about the technical
system solution but also the people and
processes implemented to use it.

15. © 2015 R³ Consulting Partners
What are the benefits of PIM?

16. © 2015 R³ Consulting Partners
• Improves data quality
• Improves setup, control and
management of product data
• Reduces errors
• Provides a more consistent
customer experience

17. © 2015 R³ Consulting Partners
• Allows bandwidth for assortment
growth
• Gets products and information
to the market faster
• Reduces manual process
inefficiencies

18. © 2015 R³ Consulting Partners
• Opens the door to new business
opportunities
• International expansion
• Rapid, large assortment expansion
• Rapid assortment transitions in time
sensitive markets
• Enable multi-domain strategies
• Deploy personalized market strategies

19. © 2015 R³ Consulting Partners
Is PIM right for you?
Do you manage or plan to manage a high SKU count?
Do you transition your SKUs frequently?
Do you have multiple people touching and manipulating the product
information?
Do you have redundant or manual product setup processes?
Do you collect your product information from multiple sources?
Do you need more product attributes to personalize your cross
selling and/or marketing?
Do you have or plan to offer complex fulfillment and delivery
options or solutions?
Is your product data unorganized and hard to manage?

20. © 2015 R³ Consulting Partners
How can you build a business case for
a PIM solution?

21. © 2015 R³ Consulting Partners
What is the cost of not having a PIM?
Many merchants and industry experts estimate data
error rates between 15-30% for companies with no PIM
Multiple studies show companies implementing PIMs:
• Reduce time to market by up to 400%
• Increases in sales from 15% to more than 50%
• Up to 23% less product returns
• Up to 27% less customer inquiries
Sources: Product Information Management, Jorij Abraham (2014); A.T. Kearney; Aberdeen; Gartner Research;
Multichannelmerchant.com (2013).
What is the cost to your company in:
• Labor
• Employee Job Satisfaction
• Lost sales
• Customer Loyalty
• Time

22. © 2015 R³ Consulting Partners
Direct Impact KPI’s:
Helpful Key Performance Indicators
• Time to Market
• Cost Per Product Setup
• SKUs Setup per Resource
or Time Period
Evaluate common KPI’s and determine if
a PIM can provide a value added impact.

23. © 2015 R³ Consulting Partners
Helpful Key Performance Indicators
• New Customer acquisition
• Return Rates
• Revenue per customer
• Conversions
• Gross Margin to Maintained Margin spread
Indirect Impact
KPI’s:
Evaluate common KPI’s and determine if
a PIM can provide a value added impact.

24. © 2015 R³ Consulting Partners
Finding the right PIM solution for you

25. © 2015 R³ Consulting Partners
Does a PIM take priority
over over system
initiatives?
What do I need to
consider and take into
account when
implementing a PIM?

26. © 2015 R³ Consulting Partners
What do I need to
consider and take into
account when
implementing a PIM?
Can I implement at the
same time as other
systems?

27. © 2015 R³ Consulting Partners
Are there systems that
should be implemented
before the PIM?
What do I need to
consider and take into
account when
implementing a PIM?

28. © 2015 R³ Consulting Partners
Do we need to clean our
product data prior to a
PIM?
What do I need to
consider and take into
account when
implementing a PIM?

29. © 2015 R³ Consulting Partners

30. © 2015 R³ Consulting Partners
How do we get started?
Build a plan to
implement
Implement
Assess
Plan
Design
Start with the current state
Requirements, partner selection,
configuration
Implement, integrate

31. © 2015 R³ Consulting Partners
Wrap Up

32. Proprietary and Confidential© 2015 R³ Consulting Partners
info@r3consultingpartners.com
1-844-867-R3CP (7327)
www.r3cp.com
Heather Raines, Partner
heather@r3consultingpartners.com
Stephen Rogers, Partner
steve@r3consultingpartners.com
…strategic insight and planning
to tactical execution and delivery
R3 Consulting Partners

33. Q& A
Submit Your Questions In The Chat Box To The Right:
 Questions about product data-driven advertising channels?
 Issues with your own PIM solution implementation?
 Need feedback on your current product content systems and
processes?
www.CPCStrategy.com | 619.501.6138 | contact@cpcstrategy.com