The telecom sector is characterized by hyper-competition. For service providers, mobile recharge platforms have become an irreplaceable means to sense, shape and control their prepaid business. Learn more

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WHAT IS MOBILE RECHARGE
PLATFORM

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The telecom sector is characterized by hyper-competition. For service providers, mobile recharge
platforms have become an irreplaceable means to sense, shape and control their prepaid business.
Mobile recharge platforms have evolved as a strong electronic recharge base and a well-proven
prepaid account management solution for the mobile service providers. It diversifies the offerings in
the prepaid portfolio, making it easier for the operators to retain their customers and achieve their
growing business targets. At the same time, a prepaid mobile recharge platform also benefits the
users by shrinking their go-to-market time.
The mobile recharge platform enables the operators to automate their operational workflow in pricing,
distribution, sales and inventory. In order to become more responsive to the new opportunities, the
varied customer demands can be managed in a predictive manner. For an everyday developing
telecom market, mobile recharge platforms enable electronic recharge distribution along with an
unprecedented sales channel for VAS offerings. For the developed telecom markets, a mobile
recharge platform provides the ability of deploying self-service prepaid recharges. They give the
power to harness the full potential of a prepaid user account.

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Agility and market responsiveness
Offering a mobile recharge platform, a service provider can take control of multiple criticalities
of his business. Not only it can respond promptly to the market demands but also it can
improve the customer relationship. Possessing various features, it enables to manage:
• Distribution Network– The distribution network can be built and scaled rapidly and thus,
multiple channels can be managed in order to turn to the newer markets.
• Products– The demands of diversified customers can be catered with the introduction of
new pricing propositions within a short time.
• Inventory– The aligning of supply with demand becomes easier with robust reporting,
which enables better management of inventory.
• Commissions and Loyalty– In order to improve customer retention, performance-based
commissions and loyalty programs can also be offered.
Benefits of Service Providers

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Optimized for all scenarios
The mobile recharge platforms are built to deliver value over multiple scenarios. Be it an
assisted electronic recharge or a self-recharge- the various recharge platforms deliver a
reliable and consistent user experience. It hands over the full control to the consumer by
offering various self-recharge options.
Automating voucher-based top-ups
The mobile recharge platforms also enhance the delivery of traditional recharge products.
They allow extending the service reach with various mechanisms for the management of
physical vouchers. The solution enables the consumer to have full control over the recharge
process at every step, staying informed about the performance of the voucher based top up
products.

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Solution for the new-age customers
For an enhanced customer centricity, the mobile recharge platforms provide websites as well
as apps for both retailers and customers. The retailer app enables the retailers to effectively
manage their business with the intuitive interface for recharges, electronic voucher
management, transaction reports, stock management and self-service management.
The subscriber app serves as a one stop solution for airtime transfer services and recharges.

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The mobile recharge platforms offer dual benefits. They help the subscribers offering a fast
and convenient way to top up their account. At the same time, the mobile service operators
can gain a low-cost, high-engagement channel for offer delivery and recharge. Thus, the
rapidly changing telecom sector expects significant advantages relying on this base.
Summary

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Disclaimer
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