mcarbon Tech Innovation Pvt. Ltd. is a leading provider of value-added services for telecommunications companies, servicing over 400 million subscribers through innovative technology and products such as call management and customer engagement solutions. The company has received multiple awards for its contributions to the telecom sector, including recognition from Nasscom and Red Herring. With a strong emphasis on customer value management and operational efficiency, mcarbon aims to enhance revenue and improve customer loyalty for telecom operators worldwide.

1. CORPORATE BRIEF
Confidential . Copyright © mCarbon Tech Innovation Pvt. Ltd., India, 2014. All rights reserved.

2. Confidential . Copyright © mCarbon Tech Innovation Pvt. Ltd., India, 2014. All rights reserved.
OUR JOURNEY
Founded, a
pioneer in white-
labeled, Value
Added Products
and Services
[VAS] for opcos
& enterprises.
Privately held and
received VC funding
from U.S. based
Canaan Partners
Developed industry’s
first network app
framework Greenroom,
which is deployed across
leading operators.
mCarbon is servicing
total base of over 400
million subs across all
major Telco’s across
the globe.
Deployed Red Hat
Solutions to Deliver
Technology that Drives
Telecom Innovation.
Best “Valued Partner”
Award for Innovation
from Bharti Airtel.
Delivers Versatile Call
Management Service
for Major Carriers in
India.
Recognized by
NASSCOM Emerge
Forum in the League of
Top 10 Companies.
2008 2009 2010
Helped implement
TRAI’s consumer
oriented DND (Do
Not Disturb)
across all major
Telco’s.
2011
Team of 150 +people
based out of India and
capable of supporting
any geography of the
world either directly
or via partner
ecosystem.
2012 2013
Awarded as the
“Most promising
private
technology
venture in Asia”
by Red Herring
Top 100 Asia 2013

3. WHAT WE DO,
Monetize Telco Network Assets
Revenue
Enhancement
Customer Value
Management
Network
Enablers
Our products and solutions are high impact applications in
Customer Value Management, Network Enablement Tools,
ARPU Enhancer, and Operational Efficiency where mCarbon
technology is employed based on industry best practices.
 Aligned to market leading
vendors and consultancies to
bring the best solutions to
market enabling Telco’s to
innovate.
 Increase competitiveness
through reduced cycle-times,
through self service analysis
and reporting.
 Create effective retention and
acquisition strategies with our
customer insight and
personalized Telco offerings.
 Drive recurring revenue from
ongoing support and through
sale of services through our
products.

4. Our PRODUCTS and SERVICES
Confidential . Copyright © mCarbon Tech Innovation Pvt. Ltd., India, 2014. All rights reserved.
MICRO Credit Platform
Balance Transfer
Talk-time Loan
Data Usage Loan
Bad Debt Management
Cross-sell & Up-sell Integrations
End of Call Notification
Call Management Suite
Advanced Customer Self-care
Ad Messaging Engine
Voice Call Monetization Platform
mCarbon is the world’s largest
Usage and Customer
Engagement Solution provider.

5. Telecom Operator
Advantage Snippets
Increase ARPU
Customer Acquisition
Churn Management
Usage & Retention
Subscriber Loyalty
Risk Mitigation
Network Optimization
Confidential . Copyright © mCarbon Tech Innovation Pvt. Ltd., India, 2014. All rights reserved.
OUR CAPABILITIES
Customer
Reach
Monetization
Channel
Customer
Loyalty
Smartphone
World
Operator’s
Advantage
SMS &
Network
Pipes
Customer
Usage Data
Analytics
Development
& Testing
Intelligent Cross-sell
& Up-sell

6. Revenue Enhancement
Talk-time Commerce
Intellience - EOCN
Campaign Manager
One SIM Recharge
• T-Commerce solution is a multi-channel electronic system that complements the traditional
physical prepaid vouchers already in use.
• Intellience notifies customer about offers and new services based on individual customer
attributes to offer them personalized service recommendations at the end of a call.
• Campaign Manager offers a comprehensive approach for creation, execution, delivery and
monitoring of scheduled interactive surveys, promotional alerts and key messages.
• One SIM Recharge System brings together Telcos recharge distribution, retailers and
customers in an extremely seamless and proficient manner and completely eliminates all
the troubles associated with getting a recharge done.

7. Customer Value Management
Call Management Suite
Data & On-Device
mGratification & Loyalty
• Advanced Call Manager can be used as a spam call blocker or a personal assistant for handling
business calls even while roaming. There are additional features like contacts backup, voice call
completion, pre-call announcement, missed call alert and SMS screening.
• Mobile Self-care and On‐Device Portal is a mobile-ready integration that gives direct access to
user for all services through application interface.
• Sponsored Call & Messaging offers
alternate ways of increasing revenue
sources by diversifying revenue streams
from subscribers to advertisers and
increasing subscriber loyalty.

8. Network Enablers
USSD Suite
Messaging Suite
Intelligent Networks
Feature Delivery
Single API
Service Brokering
• Simplify network consolidation and migration
• Increase your revenue with "sticky” blended services
• Streamline network management
• Extend the value of your existing service platforms
• Select best-of-breed components and avoid vendor lock-in
• Create a seamless service
experience, regardless of
access technology.
• Deliver customer-centric
solutions that solve
challenging problems,
exploit business
opportunities and create
sustainable competitive
advantage

9. OUR CLIENTS
Confidential . Copyright © mCarbon Tech Innovation Pvt. Ltd., India, 2014. All rights reserved.

10. Confidential . Copyright © mCarbon Tech Innovation Pvt. Ltd., India, 2014. All rights reserved.
THANK YOU
Corporate Headquarters
mCarbon Tech Innovation
A-90, Sector 2, Noida - 201301
Uttar Pradesh, India
Telephone: 0120-4502400
Fax: 0120-4502431
E-Mail: info@mcarbon.com