The SMS hub is a new structure aimed at improving international SMS interoperability among telecom operators by managing and extending SMS traffic coverage. It helps resolve challenges related to the rapid increase in global text messaging traffic without the need for complex bilateral roaming agreements, leading to reduced capital expenditures for telecom operators. Additionally, SMS hubs enhance customer service by facilitating seamless global messaging for subscribers.

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WHAT IS SMS HUB

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The SMS hub is a new structure for the flow of international SMSs between telecom operators,
who intend to reshape the way international mobile interoperability works to intermediate SMS
traffic and extend the SMS coverage by implementing hubs.
Why is an SMS hub required?
Traffic from text messaging is increasing rapidly round the globe. At the same time, issues related
to interconnectivity and interoperability are gaining momentum. In this scenario, mobile operators
are readily inking interworking and roaming agreements. However, the earned revenue benefits
from an interworking connection may not justify the investment made towards establishing it.
In order to overcome the challenges related to the global text messaging traffic, SMS hubs have
outlined a new structure for international SMS interoperability. SMS hubs are an efficient method of
establishing, extending and managing interoperability with multiple global telecom connections.
They ensure the better coverage of the text message facility provided the various telecom
operators.

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Increased global reach - Complex roaming agreements are a major challenge for telecom
operators today. It entails multiple payment schemes, coordination of routing policies, legal
and regulatory requirements and coordination of routing policies. SMS hubs enable telecom
operators to increase the global connectivity without preparing any bilateral roaming
agreements. The planning done by an operator to enhance the coverage of their SMS facility
does not need to manage various bilateral agreements. The SMS hub can be used for tapping
new markets and enabling interworking between the operators.
Reduce capital expenditure - The expansion of products and services portfolio from an
operator requires increased costs and concerns. The SMS hub eliminates the requirement of
investing or scaling up of existing infrastructure while the operators connect to them. The
requisites include leveraging the existing technology, software and hardware resources. This
omits the requirement to invest in operator specific resources leading to saving on an
operator’s CAPEX.
Advantages of SMS hub

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Enhance customer service - For most of the telecom operators, managing the high volume
of SMS traffic is a significant challenge. With new-age SMS hub gateways, the subscribers
are free to send and receive messages locally as well as globally with the same ease. This is
well-enabled by the platform’s resilience and high quality. SMS hub for Android and other
platforms along with the SMS hub for applications can help telecom operators to enhance
their revenue and realize the additional cost efficiencies.

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