The document discusses intelligent broadband traffic management, emphasizing its importance in managing the exponential growth of mobile broadband traffic due to smartphones and bandwidth-intensive applications. It highlights the need for service providers to implement traffic management systems to optimize user experience, prevent network overload, and prioritize critical traffic during peak times. The document also explains traffic management techniques such as policy enforcement, traffic detection, and traffic steering to deliver efficient service and support network stability.

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What is Intelligent Broadband Traffic
Management?

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Why Mobile Broadband?
It has witnessed incredible growth in emerging markets. It’s traffic volumes have been
registering exponential growth because of:
1. the rising deployment of 3G networks
2. the accelerated adoption of smartphones
3. the influx of application stores
4. the increasing use of bandwidth-intensive applications, such as video streaming.

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The problem in Managing mobile Broadband:
In peak periods where multiple subscribers attempt- multiple applications, execute
transactions or simply surf the net- to connect to the same telecom network at the same
time, the network faces tremendous pressure. In such cases, the network can trip and cause
internet outage and disconnection, etc.

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Need for Intelligent Broadband Traffic Management
In order to prevent situation of disruption, internet service providers employ
a broadband traffic management system to limit the maximum download and upload speeds.
This arrangement provides a unique end-to- end quality of service (QoS) differentiation with
content adaptation, caching and distributed delivery.

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Advantages of Intelligent Broadband Traffic Management
Creates a more valuable mobile broadband experience
Integrated approach in traffic management and exercising control over network policy
Promotes a fair and balanced usage of network resources.
Operators are able to build customer loyalty by differentiating their offerings as per subscribers’
needs.
Capable of offering a unique and valuable service to the content rights holders and prompts
in providing the best possible customer experience.

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Traffic Prioritization
It assists in prioritizing the different types of broadband traffic directed towards the subscriber.
It is used to create the best possible service when a large chunk of subscribers are trying to
do more online than the given network can physically support at the time. However even in
prioritization, the service subscribed to remains unlimited and there’s no limitation put on line
speed, usage or downloads and has no downside to the practice of prioritization.
By prioritizing some of the time sensitive traffic, the operators are providing the best possible
service and experience, particularly in a relatively slow broadband speed.

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How Intelligent Broadband Traffic Management is achieved?
Policy and Charging Enforcement Function (PCEF): The PCEF process combines the power of deep packed
inspection (DPI), policy enforcement and charging function engines to inspect, adapt and enforce traffic
management policies. It allocates the available resources to streamline traffic flow and achieve advanced traffic
shaping and efficient bandwidth management.
Traffic Detection Function: These are used to enable operators to optimize the delivery and performance
of applications and services, personalize the user experience by providing tiered service plans. Subscribers
can even manage their own usage and monetize network utilization, charging and controlling the usage,
adjusting service availability and the cost.
Traffic Steering: This element enables operators to accelerate service creation and deployment by intelligently
routing traffic to the value-added services, that helps improve efficiency and scale the network services more
effectively. By steering only the relevant traffic to each service in the chain, it achieves operational efficiencies,
optimization and monetize the operator’s network.

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Conclusion
Owing to the complexity and growing load on the network, operators resort to such unbiased
measures, especially when it comes to real-time traffic management. In practice, every telecom
provider has explicitly laid down a Broadband Traffic Management Policy, available for public
disposal, to state it’s method of handling such critical cases beforehand.
The baseline is that such systems don’t stop or deliberately block certain applications; instead they
make sure that the most important, time-sensitive activities get the highest priority.

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Disclaimer
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