Marketing involves developing, pricing, promoting, and distributing products and services to create value for customers and build relationships to meet business goals. It is the process of identifying and meeting customer needs through designing, distributing, promoting, and pricing goods, services, and ideas. Marketing also creates and delivers value to satisfy customer and organizational needs through research, sales, and distribution activities according to Philip Kotler and Gary Armstrong.

1. What is Marketing?
Marketing is the development of design and fulfilling the start, rating,
advancement, and sharing of concepts, imports, and facilities to craft talks
that satisfy distinct and business goals.
Marketing comprises of specific besides logistic accomplishments that aid
and further substantial altercation bond’s in a energetic location through the
design, scattering, promotion and rating of goods, amenities and
philosophies.
Marketing is the manner of emerging and substituting concepts, belongings
and amenities that satiate patron and directorial essentials, spending the
codes of rating, promotion and spreading.
Philip Kotler & Gary Armstrong says, “ Marketing is the process by which
companies create value for customers and build strong customer relationships
in order to capture value from customers in return “ .