SlideShare a Scribd company logo
Submitted to-Ms Gurpreet Kaur
Submitted by-Jashanpreet Kaur
Class -XII COMMERCE
Roll No -1213
WHAT IS MARKETING…??
 Selling?
 Advertising?
 Promotions?
 Making products available in stores?
 Maintaining inventories?
All of the above, plus much more!
MARKETING
 Marketing is the process of planning
and executing the conception, pricing,
promotion, and distribution of ideas,
goods, services to create exchanges
that satisfy individual and
organizational goals.
MARKETING MANAGEMENT
 Marketing management is the art and
science of choosing target markets
and getting, keeping, and growing
customers through creating, delivering,
and communicating superior customer
value.
 Marketing is the sum of all activities that take you
to a sales outlet. After that sales takes over.
 Marketing is all about creating a pull, sales is all
about push.
 Marketing is all about managing the four P’s –
 product
 price
 place
 promotion
DIFFERENCE BETWEEN - SALES &
MARKETING ?
 Sales
trying to get the customer to want
what the company produces
Marketing
trying to get the company produce
what the customer wants
SCOPE
 What do we market
 Goods
 Services
 Events
 Experiences
 Personalities
 Place
 Organizations
 Properties
 Information
 Ideas and concepts
CORE CONCEPTS OF MARKETING BASED ON
 Needs, Wants, Desires / demand
Products, Utility, Value & Satisfaction
Exchange, Transactions &
Relationships
Markets, Marketing & Marketers.
Thank you

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Maketing management

  • 1. Submitted to-Ms Gurpreet Kaur Submitted by-Jashanpreet Kaur Class -XII COMMERCE Roll No -1213
  • 2. WHAT IS MARKETING…??  Selling?  Advertising?  Promotions?  Making products available in stores?  Maintaining inventories? All of the above, plus much more!
  • 3. MARKETING  Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.
  • 4. MARKETING MANAGEMENT  Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
  • 5.
  • 6.  Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over.  Marketing is all about creating a pull, sales is all about push.  Marketing is all about managing the four P’s –  product  price  place  promotion
  • 7.
  • 8. DIFFERENCE BETWEEN - SALES & MARKETING ?  Sales trying to get the customer to want what the company produces Marketing trying to get the company produce what the customer wants
  • 9. SCOPE  What do we market  Goods  Services  Events  Experiences  Personalities  Place  Organizations  Properties  Information  Ideas and concepts
  • 10. CORE CONCEPTS OF MARKETING BASED ON  Needs, Wants, Desires / demand Products, Utility, Value & Satisfaction Exchange, Transactions & Relationships Markets, Marketing & Marketers.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.