The document discusses marketing management and its objectives and functions. It states that marketing management aims to satisfy customer needs and generate revenue for business. The objectives of marketing management are to create new customers, satisfy customer needs, determine products to meet needs, generate profits, earn goodwill, and raise standards of living. It also outlines the basic and facilitating functions of marketing, which include marketing research, product planning, buying and selling, standardization, packaging, transportation, salesmanship, advertising, and pricing.
Marketing involves all activities related to understanding customers, competitors, and a company's own offerings to choose target markets and attract and retain customers. It is defined as the art and science of exchanging products and services to satisfy customer needs. The key aspects of marketing include understanding customers' needs and wants, creating value for target customers, and building relationships to facilitate exchanges between buyers and sellers.
This document discusses the definition and principles of marketing. It provides definitions of marketing from various institutions that focus on satisfying customer needs and wants through exchange. It also outlines the key aspects of marketing like the 4Ps of marketing - product, price, place, promotion. Additional Ps like people, physical evidence and process are also noted. The document emphasizes that marketing is not just the responsibility of the marketing department but of the whole company. It discusses how companies like Starbucks and Nike successfully implement integrated branding and marketing strategies. Finally, it proposes 10 credos for Marketing 3.0 that focus on customer centricity, sensitivity to change, reputation, segmentation, value, communication, customer retention and refinement of business processes.
The document discusses new wave marketing strategies that provide high impact with low budgets. It contrasts legacy marketing approaches with new wave marketing, noting that new wave marketing focuses on understanding customers, building relationships, and collaboration rather than hard selling. It also outlines 12 C's for new wave marketing strategies, including caring, community, and co-creation. Finally, it positions new wave marketing as providing high returns with low investments.
How to Successfully Hire a Marketing Consultant or AgencyME Consulting
This document provides guidance on hiring a marketer or marketing agency. It recommends being clear about your goals for marketing and how marketing will drive growth. It also suggests identifying who will lead marketing internally and how an external marketer will be integrated. Potential partners should be identified based on expertise in areas like lead generation or specific marketing channels relevant to goals. Proposals should request clear services and timeframes to avoid scope creep, and stick to budget while ensuring the expected personnel actually work on the project.
"Why is marketing important ?" Helps to define marketing importance.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 1[DEFINING MARKETING FOR THE 21ST CENTURY]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
The document discusses marketing management and its objectives and functions. It states that marketing management aims to satisfy customer needs and generate revenue for business. The objectives of marketing management are to create new customers, satisfy customer needs, determine products to meet needs, generate profits, earn goodwill, and raise standards of living. It also outlines the basic and facilitating functions of marketing, which include marketing research, product planning, buying and selling, standardization, packaging, transportation, salesmanship, advertising, and pricing.
Marketing involves all activities related to understanding customers, competitors, and a company's own offerings to choose target markets and attract and retain customers. It is defined as the art and science of exchanging products and services to satisfy customer needs. The key aspects of marketing include understanding customers' needs and wants, creating value for target customers, and building relationships to facilitate exchanges between buyers and sellers.
This document discusses the definition and principles of marketing. It provides definitions of marketing from various institutions that focus on satisfying customer needs and wants through exchange. It also outlines the key aspects of marketing like the 4Ps of marketing - product, price, place, promotion. Additional Ps like people, physical evidence and process are also noted. The document emphasizes that marketing is not just the responsibility of the marketing department but of the whole company. It discusses how companies like Starbucks and Nike successfully implement integrated branding and marketing strategies. Finally, it proposes 10 credos for Marketing 3.0 that focus on customer centricity, sensitivity to change, reputation, segmentation, value, communication, customer retention and refinement of business processes.
The document discusses new wave marketing strategies that provide high impact with low budgets. It contrasts legacy marketing approaches with new wave marketing, noting that new wave marketing focuses on understanding customers, building relationships, and collaboration rather than hard selling. It also outlines 12 C's for new wave marketing strategies, including caring, community, and co-creation. Finally, it positions new wave marketing as providing high returns with low investments.
How to Successfully Hire a Marketing Consultant or AgencyME Consulting
This document provides guidance on hiring a marketer or marketing agency. It recommends being clear about your goals for marketing and how marketing will drive growth. It also suggests identifying who will lead marketing internally and how an external marketer will be integrated. Potential partners should be identified based on expertise in areas like lead generation or specific marketing channels relevant to goals. Proposals should request clear services and timeframes to avoid scope creep, and stick to budget while ensuring the expected personnel actually work on the project.
"Why is marketing important ?" Helps to define marketing importance.
MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 1[DEFINING MARKETING FOR THE 21ST CENTURY]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
Presentation By: AJEET KUMAR
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
Premier Marketing Concepts is a leading retail marketing and sales firm based in Houston, TX! Learn more about us on our website: https://premiermarketingconcepts.org
Marketing involves developing, pricing, promoting, and distributing products and services to create value for customers and build relationships to meet business goals. It is the process of identifying and meeting customer needs through designing, distributing, promoting, and pricing goods, services, and ideas. Marketing also creates and delivers value to satisfy customer and organizational needs through research, sales, and distribution activities according to Philip Kotler and Gary Armstrong.
This document provides information about coaching programs and services from Aimspire. It offers an assessment to test entrepreneurial potential, coaching on goals and growth, and a learning lab. Services include business strategy, branding, consulting, and coaching for individuals, entrepreneurs, leaders, and corporates on topics like strategy, development, and change management. The coaching process is described as a journey between coach and client to inspire maximizing potential.
This document discusses marketing and provides definitions and concepts related to marketing. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others." It also outlines the history of marketing approaches, why marketing is important, the marketing mix and process, and successful customer-driven marketing techniques like segmentation, targeting, and differentiation.
This document outlines a 4 step process for sales organizations: 1) Target the most profitable customer segments and define the go-to-market strategy, 2) Acquire customers by leveraging networks, partnerships and focusing on customer needs, 3) Retain customers by creating delighted, loyal customers through trusted partnerships and rewarding loyalty, 4) Leverage customers by going the extra mile, making them referrals/testimonials, looking beyond services offered and celebrating success together. It also promotes the Salesbox 4x4 pack services to analyze, plan and take action to create a sales-focused organization that reduces gaps and maximizes the unique selling proposition.
Hi, we're FOMO agency. We specialize in consulting growing retailers on their Merchandise Planning Strategies. Retail giants like Levi's, Old Navy, etc (where we got our experience) have TEAMS of people that specialize in making their assortments more profitable through data-driven insights. We are bringing that expertise to the growing retailers of the world who lack the experience, and resources to do this themselves.
We help you understand what stuff to sell, and how much of it you need to buy.
In this brief deck, you will find:
- Problems
- Solution
- Our offering
- Who we work with
- Why us?
- About us (Mission, Vision, Values)
- Pricing
- Conclusion
For questions, you can reach us at: contact@fomoagency.com
In this SlideShare, Richardson explains as the customer’s business changes and grows, sales professionals need to become more strategic in their drive to maintain and grow key accounts.
For more information: https://info.richardson.com/drive-more-business-by-growing-existing-accounts-and-expanding-relationships
Manifesto Retail Consulting is a locally owned brand development consulting firm founded by Nicole Meyers and Karin Morel, who together have over 40 years of experience in product development and retail operations. Their focus is on helping clients develop strong sales and revenue by marrying good products with effective business models in order to build their brand. They believe challenging economic times present opportunities for evaluation and improving one's strategy in order to avoid complacency and play their "A" game.
Growing Leaf is an event management company based in Mumbai, India that specializes in planning and promoting various events and brand activations across the country. The company focuses on providing innovative marketing solutions for events and campaigns and ensuring they are delivered to the highest standard. Growing Leaf's services include product launches, conferences, employee engagement events, new store openings, musical shows, mall promotions, roadshows, society activations, exhibitions, and branding events.
The food broker can be a great tool used in your market planning and growth of your product and company with the opportunity for substantial financial returns. This requires you 'selling' the food broker on the merits of your product prior to making the sale to customers. The broker develops local relationships while you manage sales opportunities in multiple national markets.
Ikonsult Africa is a marketing company formed by experienced professionals in skin care, supply chain, IT, and graphic design. They offer comprehensive marketing services along the entire supply chain for clients in the beauty industry, including consultations, promotions, sales training, and strategies. Their goal is to fill gaps for businesses that lack marketing resources or time by coordinating promotional programs, branding, and connecting manufacturers, distributors, and retailers. Existing clients include pharmacies and cosmetic brands. Proposed activities include beauty talks, open consultations, in-store branding, sales training, and promotions.
This document discusses market segmentation and its importance for businesses. It notes that markets are large and diverse, with scattered customers and competition, making it difficult for businesses to effectively target customers with limited budgets. The key is to segment the market into subgroups based on factors like geography, demographics, psychographics, and behavior in order to divide the market and target marketing efforts more precisely at the right customers. Doing so can improve return on investment and lead generation by ensuring marketing reaches those most likely to purchase products or services. The document advocates segmenting B2B and B2C customers to focus marketing where it will be most effective.
This document outlines plans for an internal sales and marketing meeting being held by DSM SINOCHEM. The objective is to motivate and encourage interaction between team members. The event will take place over two days in Nainital for around 35-40 people. It will focus on instilling a spirit of teamwork, zeal, and a drive to outperform competitors. Various concepts and branding elements are proposed to unite employees behind a shared mission and spirit.
This document introduces Frontline Sales Advisors, a company that provides business development, sales training and coaching, campaign management, lead generation, and pipeline development services. They help businesses grow with limited resources by providing customized sales training, individualized coaching, campaign strategy assistance, and identifying and qualifying new potential customers.
Bulldog Marketing & Sales is a full-service advertising agency located in the Bronx, NY that brings Madison Avenue quality marketing and sales services to clients for a fraction of the typical cost. The agency has over 20 years of experience in marketing and retail sales. Bulldog's team of senior-level marketing, sales, creative, PR, and promotions experts work directly with each client to maximize their budget and drive results. Some of the agency's services include marketing strategy, advertising, PR, promotions, sales presentations to retailers, and even general management support.
Lean Marketing – Tore Rasmussen, Lean Startup Practitioner & Co-creator of Pl...Product Development Days
Learn how to apply the Lean Startup principles including the approach to marketing and customer acquisition, both in theory and practice. This presentation covers customer throughput, lean branding and over-subscription – two different but related concepts.
The document discusses steps for creating an effective business marketing plan. It explains that the first step is determining who will be purchasing the product or service by focusing on the largest potential market segments. The second step is understanding what prompts a customer to make a purchase, as buying decisions are usually driven by an immediate need. The third step outlines the four main steps to creating a marketing plan: determining who is purchasing, identifying the purchasing triggers, setting the right price, and promoting the product.
The document discusses marketing and provides definitions, concepts, and career opportunities. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document outlines marketing philosophies like production, sales, and societal orientation. It discusses key marketing concepts such as the 4Ps of marketing, customer value, customer satisfaction, and branding. It also explores criticisms of marketing and provides examples of marketing functions and career paths in fields like brand management, sales, advertising, and retail.
This document provides an overview of marketing basics, including the definition of marketing as creating value for customers through exchanges. It discusses the importance of understanding customer needs and planning marketing thoughtfully. The core aspects of marketing are explained as affecting stakeholders and satisfying customer wants through the marketing mix of product, price, place, and promotion. Each element of the marketing mix is defined in detail, with products described as goods, services, or ideas; price as what customers give up to obtain value; place as distribution channels; and promotion as communication to influence customers. Understanding the marketing mix is emphasized as key to marketing success or failure.
Premier Marketing Concepts is a leading retail marketing and sales firm based in Houston, TX! Learn more about us on our website: https://premiermarketingconcepts.org
Marketing involves developing, pricing, promoting, and distributing products and services to create value for customers and build relationships to meet business goals. It is the process of identifying and meeting customer needs through designing, distributing, promoting, and pricing goods, services, and ideas. Marketing also creates and delivers value to satisfy customer and organizational needs through research, sales, and distribution activities according to Philip Kotler and Gary Armstrong.
This document provides information about coaching programs and services from Aimspire. It offers an assessment to test entrepreneurial potential, coaching on goals and growth, and a learning lab. Services include business strategy, branding, consulting, and coaching for individuals, entrepreneurs, leaders, and corporates on topics like strategy, development, and change management. The coaching process is described as a journey between coach and client to inspire maximizing potential.
This document discusses marketing and provides definitions and concepts related to marketing. It defines marketing as "a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others." It also outlines the history of marketing approaches, why marketing is important, the marketing mix and process, and successful customer-driven marketing techniques like segmentation, targeting, and differentiation.
This document outlines a 4 step process for sales organizations: 1) Target the most profitable customer segments and define the go-to-market strategy, 2) Acquire customers by leveraging networks, partnerships and focusing on customer needs, 3) Retain customers by creating delighted, loyal customers through trusted partnerships and rewarding loyalty, 4) Leverage customers by going the extra mile, making them referrals/testimonials, looking beyond services offered and celebrating success together. It also promotes the Salesbox 4x4 pack services to analyze, plan and take action to create a sales-focused organization that reduces gaps and maximizes the unique selling proposition.
Hi, we're FOMO agency. We specialize in consulting growing retailers on their Merchandise Planning Strategies. Retail giants like Levi's, Old Navy, etc (where we got our experience) have TEAMS of people that specialize in making their assortments more profitable through data-driven insights. We are bringing that expertise to the growing retailers of the world who lack the experience, and resources to do this themselves.
We help you understand what stuff to sell, and how much of it you need to buy.
In this brief deck, you will find:
- Problems
- Solution
- Our offering
- Who we work with
- Why us?
- About us (Mission, Vision, Values)
- Pricing
- Conclusion
For questions, you can reach us at: contact@fomoagency.com
In this SlideShare, Richardson explains as the customer’s business changes and grows, sales professionals need to become more strategic in their drive to maintain and grow key accounts.
For more information: https://info.richardson.com/drive-more-business-by-growing-existing-accounts-and-expanding-relationships
Manifesto Retail Consulting is a locally owned brand development consulting firm founded by Nicole Meyers and Karin Morel, who together have over 40 years of experience in product development and retail operations. Their focus is on helping clients develop strong sales and revenue by marrying good products with effective business models in order to build their brand. They believe challenging economic times present opportunities for evaluation and improving one's strategy in order to avoid complacency and play their "A" game.
Growing Leaf is an event management company based in Mumbai, India that specializes in planning and promoting various events and brand activations across the country. The company focuses on providing innovative marketing solutions for events and campaigns and ensuring they are delivered to the highest standard. Growing Leaf's services include product launches, conferences, employee engagement events, new store openings, musical shows, mall promotions, roadshows, society activations, exhibitions, and branding events.
The food broker can be a great tool used in your market planning and growth of your product and company with the opportunity for substantial financial returns. This requires you 'selling' the food broker on the merits of your product prior to making the sale to customers. The broker develops local relationships while you manage sales opportunities in multiple national markets.
Ikonsult Africa is a marketing company formed by experienced professionals in skin care, supply chain, IT, and graphic design. They offer comprehensive marketing services along the entire supply chain for clients in the beauty industry, including consultations, promotions, sales training, and strategies. Their goal is to fill gaps for businesses that lack marketing resources or time by coordinating promotional programs, branding, and connecting manufacturers, distributors, and retailers. Existing clients include pharmacies and cosmetic brands. Proposed activities include beauty talks, open consultations, in-store branding, sales training, and promotions.
This document discusses market segmentation and its importance for businesses. It notes that markets are large and diverse, with scattered customers and competition, making it difficult for businesses to effectively target customers with limited budgets. The key is to segment the market into subgroups based on factors like geography, demographics, psychographics, and behavior in order to divide the market and target marketing efforts more precisely at the right customers. Doing so can improve return on investment and lead generation by ensuring marketing reaches those most likely to purchase products or services. The document advocates segmenting B2B and B2C customers to focus marketing where it will be most effective.
This document outlines plans for an internal sales and marketing meeting being held by DSM SINOCHEM. The objective is to motivate and encourage interaction between team members. The event will take place over two days in Nainital for around 35-40 people. It will focus on instilling a spirit of teamwork, zeal, and a drive to outperform competitors. Various concepts and branding elements are proposed to unite employees behind a shared mission and spirit.
This document introduces Frontline Sales Advisors, a company that provides business development, sales training and coaching, campaign management, lead generation, and pipeline development services. They help businesses grow with limited resources by providing customized sales training, individualized coaching, campaign strategy assistance, and identifying and qualifying new potential customers.
Bulldog Marketing & Sales is a full-service advertising agency located in the Bronx, NY that brings Madison Avenue quality marketing and sales services to clients for a fraction of the typical cost. The agency has over 20 years of experience in marketing and retail sales. Bulldog's team of senior-level marketing, sales, creative, PR, and promotions experts work directly with each client to maximize their budget and drive results. Some of the agency's services include marketing strategy, advertising, PR, promotions, sales presentations to retailers, and even general management support.
Lean Marketing – Tore Rasmussen, Lean Startup Practitioner & Co-creator of Pl...Product Development Days
Learn how to apply the Lean Startup principles including the approach to marketing and customer acquisition, both in theory and practice. This presentation covers customer throughput, lean branding and over-subscription – two different but related concepts.
The document discusses steps for creating an effective business marketing plan. It explains that the first step is determining who will be purchasing the product or service by focusing on the largest potential market segments. The second step is understanding what prompts a customer to make a purchase, as buying decisions are usually driven by an immediate need. The third step outlines the four main steps to creating a marketing plan: determining who is purchasing, identifying the purchasing triggers, setting the right price, and promoting the product.
The document discusses marketing and provides definitions, concepts, and career opportunities. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document outlines marketing philosophies like production, sales, and societal orientation. It discusses key marketing concepts such as the 4Ps of marketing, customer value, customer satisfaction, and branding. It also explores criticisms of marketing and provides examples of marketing functions and career paths in fields like brand management, sales, advertising, and retail.
This document provides an overview of marketing basics, including the definition of marketing as creating value for customers through exchanges. It discusses the importance of understanding customer needs and planning marketing thoughtfully. The core aspects of marketing are explained as affecting stakeholders and satisfying customer wants through the marketing mix of product, price, place, and promotion. Each element of the marketing mix is defined in detail, with products described as goods, services, or ideas; price as what customers give up to obtain value; place as distribution channels; and promotion as communication to influence customers. Understanding the marketing mix is emphasized as key to marketing success or failure.
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
The document discusses key concepts in marketing such as defining marketing, the 4 Ps of marketing (product, price, place, promotion), differences between sales and marketing, the scope of what can be marketed, and core marketing concepts like customer needs and competition. It also discusses strategic marketing management and the components of a marketing plan.
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
This document discusses how FortuneWest provides multi-disciplinary business development consulting, marketing, design and sales improvement services to help companies improve their strategies and increase revenues. It emphasizes the importance of understanding customers, aligning sales and marketing processes, and creating the right assets to move prospects through different awareness stages to ultimately make a purchase.
Introduction to marketing management-1.pdfOshadiVindika
This document defines key marketing terms and concepts. It begins by defining market, marketing, and marketing management. It then provides definitions of marketing from the AMA and Philip Kotler. Marketing management is explained as planning and executing ideas, goods, and services to create value for customers. The goals of marketing are to attract new customers and keep current customers. Several marketing philosophies are outlined, including the production, product, selling, marketing, and societal concepts. The marketing process and core concepts around needs, products, value, exchange, and markets are also summarized.
This document provides an overview of marketing concepts. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document also discusses the key elements of the marketing mix - the 4Ps of product, price, place, and promotion. It explains that marketing is about creating demand and pull for products, while sales focuses on pushing existing products. Additional concepts covered include needs, wants, and demands; the difference between marketing and sales; and the marketing process of analyzing the situation, determining strategies and tactics, and evaluating outcomes.
The document discusses developing an effective marketing mix and plan. It covers the four Ps of marketing: product, price, place, and promotion. For product, it emphasizes defining your product or service and building your brand through your name, logo, reputation, and brand personality. For price, it discusses strategies like value, prestige, cost-plus, and penetration pricing. For place, it stresses choosing a location convenient for customers. And for promotion, it outlines advertising, publicity, and integrating marketing communications across different platforms.
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
This document summarizes an event about innovative marketing strategies for small businesses with limited budgets. The event included presentations on guerrilla, fusion, affiliate, and joint venture marketing strategies from Dan Storey of Guerrilla Marketing. It also included a session on social media tools for effective lead generation from Andy Poulton of Business West. The event was hosted by Tara Gillam of Business West and the Enterprise Europe Network and provided information on accessing European markets and business opportunities through their partner search services.
Marketing involves anticipating customer needs and directing the flow of goods from producers to consumers. It is the business function that interprets customer needs and conveys the value of products and services to the rest of the organization. Marketing identifies unfulfilled customer needs and desires and measures the potential market and profitability. It determines which customer segments the company can best serve.
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas. It is the art and science of choosing target markets and creating, delivering, and communicating customer value to attract and retain customers. The four Ps of marketing are product, price, place, and promotion. Marketing manages the relationship between a company and its customers to understand their needs and wants and provide value.
This presentation summarizes the key concepts of marketing. It defines marketing as choosing target markets and creating superior customer value. The presentation outlines the basic components of marketing, including the marketing mix of product, price, place, and promotion. It distinguishes between the roles of sales and marketing. Marketing is about creating customer demand, while sales focuses on fulfilling that demand. Finally, the presentation reviews the marketing process and emphasizes that the purpose of business is to create and retain customers.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Marketing involves creating value for customers and managing relationships. It includes identifying customer needs and developing products to meet those needs, establishing price, promotion, and distribution strategies, and obtaining information to make business decisions. The goal of marketing is to understand customers so well that the product sells itself. The scope of marketing encompasses all activities involved in moving products from producer to consumer.
The marketing mix consists of 4Ps (Product, Price, Place, Promotion) and 7Ps. The 7Ps add Process, People, and Physical Evidence to the traditional 4Ps model. Product refers to a company's goods and services. Price is what customers pay. Place means distribution channels. Promotion covers advertising, sales promotions, public relations, and direct marketing. Process involves delivering products and services to customers. People are a company's employees who deliver its offerings. Physical Evidence demonstrates that a service was delivered, like branding or logos. The marketing mix is a set of controllable tactics that must work cohesively to achieve business goals.
The document discusses marketing management and its objectives and functions. Marketing management aims to satisfy customer needs and generate revenue for business. Its objectives include creating new customers, satisfying customer needs, determining products to meet needs, generating profits, earning goodwill, and raising living standards. Marketing functions are divided into basic functions like marketing research, product planning, and selling, and facilitating functions like packaging, transportation, and advertising.
The document discusses pricing strategies and techniques for professionals. It introduces the 3D formula for pricing - design, determine, and demonstrate. It also covers the 4 P's of professional selling - promise, picture, proof, and pitch. The document provides an overview of different pricing models and strategies like cost-plus pricing, competitive pricing, and value-based pricing. It emphasizes understanding customer needs and creating value propositions to charge premium prices.
The document discusses key concepts in sales and marketing. It defines marketing as planning production, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It describes the evolution of customer orientation from the production concept, to the selling concept, and finally to the modern marketing concept where customer wants drive production. The roles of salespeople are also summarized as creating new customers, selling more to existing customers, building long-term relationships, and providing solutions, service, and market information to customers.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
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2. WHAT IS MARKETING…??
Selling?
Advertising?
Promotions?
Making products available in stores?
Maintaining inventories?
All of the above, plus much more!
3. MARKETING
Marketing is the process of planning
and executing the conception, pricing,
promotion, and distribution of ideas,
goods, services to create exchanges
that satisfy individual and
organizational goals.
4. MARKETING MANAGEMENT
Marketing management is the art and
science of choosing target markets
and getting, keeping, and growing
customers through creating, delivering,
and communicating superior customer
value.
5.
6. Marketing is the sum of all activities that take you
to a sales outlet. After that sales takes over.
Marketing is all about creating a pull, sales is all
about push.
Marketing is all about managing the four P’s –
product
price
place
promotion
7.
8. DIFFERENCE BETWEEN - SALES &
MARKETING ?
Sales
trying to get the customer to want
what the company produces
Marketing
trying to get the company produce
what the customer wants
9. SCOPE
What do we market
Goods
Services
Events
Experiences
Personalities
Place
Organizations
Properties
Information
Ideas and concepts
10. CORE CONCEPTS OF MARKETING BASED ON
Needs, Wants, Desires / demand
Products, Utility, Value & Satisfaction
Exchange, Transactions &
Relationships
Markets, Marketing & Marketers.