1. What is Headline/Font-page?
The best of all evils is to write an advertisement without a headline.Without any headline an
advertisement is possible to be at minimum 80% less current than the matching advertisement
suitably headlined.
The Headline is that part of the reproduction which has been made to viewpoint out in the
advertisement by the size or style of nature in which it has been set, the importance of its site,
or the silver space nearby it. A headline is a word or phrase printed in large letter and
suggesting, in outcome that just less is an advertising communication.
Dignified by number of words or space working, headlines would be ratherpetty, but measured
in relations of what they add to the drawing power of advertisements, they are of chief
importance. The fact is that headlines and copy are matching one is not whole without the
other.