Sales personality refers to the impression a prospect gets of a salesperson based on their unique mental characteristics. It is how the salesperson appears to prospects and what the prospect likes or dislikes about the salesperson as a human being. A salesperson's personality determines whether they enjoy approval or incur disapproval from prospects.

1. What is Sales Personality?
Personality refers to the unique mental characteristics that lead to relatively consistent and
lasting responses to one’s own environment.
An ales personality may be thought of the impression the prospect gets of the salesman. It is
the salesman as he appears to prospects. Sales personality is what the prospect likes or dislikes
about the salesman as a human being and at the same time it is why the salesman enjoys the
approval or incurs the disapproval of prospects.