1. Chapter 9: Creating
Brand Equity
Presented by: MEMPRESS Maica Sy

2. Brand equity is crucial to handle,
but famously difficult to quantify.

3. Managing brands for the long run involves reinforcing
brands or, if necessary, revitalizing brands.

4. And it needs consistency of the
marketing support.

5. To calculate brand value.

6. To be a prime source of strategic direction
and competitive advantage.

7. Thus creates a positive brand image

8. Branding is about getting your prospects to see you as the
only one that provides a solution to their problem.

9. Setting the objectives to ensure
effectiveness

10. And it is important to invest in proper researches, to help
you manage the brand strategically

11. To position your brand in the global market.