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Xavier Mitjavila Moix - The Most Essential Marketing Skills You Need to Be Successful
1.
2. BACKGROUND
The term "marketing" is derived from the
word "market," which refers to a group of
sellers and buyers that co-operate to
exchange goods and services. The modern
concept of marketing evolved during and
after the industrial revolution in the 19th and
20th centuries.
3. DEFINITION OF MARKETING
Spain Marketing Association:
“The process of planning and executing
the conception, pricing, promotion and
distribution of ideas, goods, and services
to create exchanges that satisfy
individual and organizational objectives.”
4. The Chartered Institute of Marketing:
“The management process responsible for
identifying, anticipating and satisfying
customer requirements profitably."