Marketing ppt
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The document defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It notes that marketing is a social process concerned with satisfying human needs. Key characteristics of marketing include being customer-oriented and promoting product awareness to the public. The importance of marketing includes customer satisfaction, competitive advantage, corporate image, economies of scale, efficiency, organizational objectives, optimum use of resources, and brand loyalty.
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Marketing introduction notes
This document provides an introduction to marketing concepts from lecture notes by Dr. Mary Kinoti. It defines marketing in several ways focusing on exchange processes that satisfy human needs. The core concepts of marketing are identified as needs/wants, products, utility/value/satisfaction, exchange/transactions/relationships, markets, and marketing/marketers. Different marketing philosophies are also discussed including the production, product, selling, and marketing concepts. The marketing concept holds that organizational goals are achieved by determining and satisfying customer needs more effectively than competitors.
Healthcare marketing is
Healthcare marketing is a strategic process of outreach and communication to make consumers aware of services, guide them through their healthcare journey, and keep them engaged with a particular system. Marketing helps healthcare professionals create, communicate, and provide value to their target market by starting with customers rather than products or services and focusing on building sustainable relationships over single transactions.
Template and Sample in Word Format For Top Ten Ch1 Marketing For The 21st Cen...
Template and Sample in Word Format For Top Ten Ch1 Marketing For The 21st Cen...Ateneo Graduate School of Business
Downloadable Template and Sample Summary of Top 10 Concepts on Marketing for the 21st Century for use in the AGSB MBA class of Prof. Bong De UngriaDefining marketing for the 21 st century
This document provides an overview and summary of key concepts from the first two chapters on marketing. It defines marketing as creating and delivering value for customers and partners. The main concepts discussed are needs, wants and demands, and how marketers must target, segment and position the market. It also discusses the changing realities of globalization and new technologies. Modern marketing approaches like relationship marketing and the marketing mix of 4Ps are introduced. The second chapter summary outlines the strategic planning process for developing marketing strategies, including SWOT analysis, setting goals, developing strategies, implementing programs, and getting feedback. The importance of research and relationships with customers and suppliers is also highlighted.
Marketing management
The document discusses marketing management and its objectives and functions. It states that marketing management aims to satisfy customer needs and generate revenue for business. The objectives of marketing management are to create new customers, satisfy customer needs, determine products to meet needs, generate profits, earn goodwill, and raise standards of living. It also outlines the basic and facilitating functions of marketing, which include marketing research, product planning, buying and selling, standardization, packaging, transportation, salesmanship, advertising, and pricing.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Marketing Concept
The document discusses the evolution of marketing philosophies from the Production Concept to the Sales Concept and finally to the Marketing Concept. The Production Concept focused on efficient production to create supply, while the Sales Concept focused on promoting products regardless of customer needs. The Marketing Concept, adopted by most firms today, emphasizes understanding customer needs and satisfying them better than competitors through the marketing mix of product, place, price, and promotion.
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Marketing introduction notes
This document provides an introduction to marketing concepts from lecture notes by Dr. Mary Kinoti. It defines marketing in several ways focusing on exchange processes that satisfy human needs. The core concepts of marketing are identified as needs/wants, products, utility/value/satisfaction, exchange/transactions/relationships, markets, and marketing/marketers. Different marketing philosophies are also discussed including the production, product, selling, and marketing concepts. The marketing concept holds that organizational goals are achieved by determining and satisfying customer needs more effectively than competitors.
Healthcare marketing is
Healthcare marketing is a strategic process of outreach and communication to make consumers aware of services, guide them through their healthcare journey, and keep them engaged with a particular system. Marketing helps healthcare professionals create, communicate, and provide value to their target market by starting with customers rather than products or services and focusing on building sustainable relationships over single transactions.
Template and Sample in Word Format For Top Ten Ch1 Marketing For The 21st Cen...
Template and Sample in Word Format For Top Ten Ch1 Marketing For The 21st Cen...Ateneo Graduate School of Business
Downloadable Template and Sample Summary of Top 10 Concepts on Marketing for the 21st Century for use in the AGSB MBA class of Prof. Bong De UngriaDefining marketing for the 21 st century
This document provides an overview and summary of key concepts from the first two chapters on marketing. It defines marketing as creating and delivering value for customers and partners. The main concepts discussed are needs, wants and demands, and how marketers must target, segment and position the market. It also discusses the changing realities of globalization and new technologies. Modern marketing approaches like relationship marketing and the marketing mix of 4Ps are introduced. The second chapter summary outlines the strategic planning process for developing marketing strategies, including SWOT analysis, setting goals, developing strategies, implementing programs, and getting feedback. The importance of research and relationships with customers and suppliers is also highlighted.
Marketing management
The document discusses marketing management and its objectives and functions. It states that marketing management aims to satisfy customer needs and generate revenue for business. The objectives of marketing management are to create new customers, satisfy customer needs, determine products to meet needs, generate profits, earn goodwill, and raise standards of living. It also outlines the basic and facilitating functions of marketing, which include marketing research, product planning, buying and selling, standardization, packaging, transportation, salesmanship, advertising, and pricing.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Marketing Concept
The document discusses the evolution of marketing philosophies from the Production Concept to the Sales Concept and finally to the Marketing Concept. The Production Concept focused on efficient production to create supply, while the Sales Concept focused on promoting products regardless of customer needs. The Marketing Concept, adopted by most firms today, emphasizes understanding customer needs and satisfying them better than competitors through the marketing mix of product, place, price, and promotion.
Marketing concepts
This document discusses key concepts in marketing. It defines marketing as an integrated process through which companies build relationships and create value for customers. The document outlines core concepts like understanding customer needs and targeting specific market segments. It also describes how the focus of marketing has evolved from production and selling to a customer-centric approach centered on creating value and satisfaction. Marketing is defined as being vital to organizational success by anticipating customer wants and delivering superior value compared to competitors.
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01. introduction to marketing
This document provides an introduction and overview of marketing. It defines marketing as a process of identifying and meeting customer needs profitably. Key points covered include:
- Marketing involves creating, promoting, and delivering goods and services to consumers and businesses.
- The marketing process includes understanding customer needs and the marketplace, designing a customer-driven strategy, preparing an integrated marketing plan and program, and capturing value from customers.
- Wants can become needs through commercials/ads or by convincing oneself a want is a need. Marketing helps translate needs and wants into demand for products and services.
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Marketing involves promoting and selling products or services through activities like market research and advertising. It follows the marketing concept of anticipating customer needs better than competitors to satisfy organizational goals. The document also discusses types of marketing such as inbound or digital marketing and compares their strengths, advantages, how they work, and costs.
Marketing concepts
This document summarizes the key concepts of marketing presented by Mr. UGIK in 2011. It discusses the evolution of marketing from a production focus to a customer focus. The marketing concept emphasizes understanding customer needs and satisfying them better than competitors. It involves analyzing customers, identifying their needs and wants, and ensuring superior customer satisfaction. The document also outlines the historical shift from production to selling to marketing concepts, and how in modern times, supply often outstrips demand, making marketing and advertising crucial.
01. introduction to marketing
This document provides an introduction and overview of marketing. It defines marketing as a process of profitably translating customer needs into revenue. The key aspects covered include understanding customer needs and wants, designing customer-driven marketing strategies, relationship marketing, and current changes and challenges in marketing. The marketing mix and its components are also introduced as topics to be covered in the next lecture.
Introduction to Marketing Session 1
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
Ch 22 managing a holistic marketing organization for the long run san pedro
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Difference between Marketing and sales
Marketing involves understanding consumer wants, developing products to meet those wants, and determining how to price, promote, and distribute products. The focus is on consumers. Selling involves managing salesforce activities like recruitment, training, and compensation to convert products into cash. The focus is on products. The key difference is that marketing is consumer-oriented and focuses on satisfying consumer needs, while selling is product-oriented and focuses on profit through increasing sales volumes.
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Siemens AG has grown through new product innovation using a holistic marketing framework addressing value exploration, creation, and delivery. A marketing plan is the central instrument for directing marketing efforts and should define corporate mission and strategic business units, assign resources, and assess growth opportunities. The BCG matrix categorizes business units as dogs, cash cows, stars, or question marks based on market share and market growth.
Introduction to Marketing
https://www.sapnaonline.com/books/marketing-services-management-bcom-bu-mohammed-umair-9384494089-9789384494087?position=9&searchString=mohammed%20umair
buy my book of marketing and service management from Sapna books online
Introduction to marketing
The document defines marketing as:
- The process of learning about customers and competitors to provide the right products at the right price, place, and promotion to achieve business objectives.
It also defines marketing as the management process of identifying, anticipating, and satisfying customer requirements profitably.
The key aspects of marketing are identified as product, price, place, and promotion - known as the "4 P's" - and getting all of these right is important for successful marketing.
Mengembangkan Strategi dan Rencana Pemasaran
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Strategic planning involves defining an organization's mission and goals, designing its business portfolio, and developing detailed marketing and departmental plans. It is a key process for identifying opportunities and guiding competitive strategies. The marketing process helps capitalize on opportunities by analyzing markets, selecting target segments, developing the marketing mix, and managing marketing efforts. Key elements include segmentation, target marketing, product positioning, and the "Four Ps" framework. Planning, implementation, control and analysis are core marketing management functions.
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This document discusses key concepts in marketing management. It defines marketing as the process of directing the flow of goods and services from producer to consumer. It outlines different marketing orientations like product-oriented and sales-oriented approaches. It then describes the marketing concept which emphasizes customer satisfaction through understanding customer needs and coordinating marketing activities. The marketing concept benefits businesses by ensuring long term success, reducing risks, prioritizing customers, and harmonizing business interests with societal interests.
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Marketing management notes NUST ZIMBABWE 2014
This document provides an overview of marketing management concepts taught in a course at NUST. It introduces the lecturer and outlines topics that will be covered including the marketing mix, customer relationships, needs and satisfaction, and marketing philosophies. It also discusses rethinking the traditional 4P marketing mix model to include additional elements like people, processes, and customer value to better address current marketing challenges.
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This document discusses marketing organization and structure. It covers the meaning, principles, importance, types of organizational structures including matrix structures, and the roles and functions of marketing managers. The key types of organizational structures discussed are functional, product, and matrix organizations. It also outlines the principles of marketing organization including specialization, authority, coordination, responsibility, and span of control.
MARKETING
The document provides an overview of key marketing concepts including:
- The marketing mix which consists of the 4Ps - product, price, place, and promotion. It also discusses an extended marketing mix of 7Ps that includes people, process, and physical evidence.
- Different classifications of consumer products and services such as shopping goods, convenience goods, specialty goods, and various types of services.
- Marketing environment factors including the microenvironment of suppliers, customers, competitors etc. and macroenvironmental factors like political, economic, social and technological aspects.
- The evolution of marketing philosophies from production and selling concepts to the current marketing concept where customer satisfaction and needs are the focus.
Marketing mgmt
This document provides an overview of key marketing concepts. It defines marketing as a social process involving the exchange of goods and services to satisfy needs and wants. The core concepts discussed include needs, wants and demand, products and services, customer value, exchange and relationships. It also distinguishes between selling and marketing, and describes the marketing concept orientation which focuses on customer needs rather than production. Key elements of the marketing environment, including internal factors like staff and resources, and micro factors like customers and suppliers, are also summarized.
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This document discusses key concepts in marketing. It defines marketing as an integrated process through which companies build relationships and create value for customers. The document outlines core concepts like understanding customer needs and targeting specific market segments. It also describes how the focus of marketing has evolved from production and selling to a customer-centric approach centered on creating value and satisfaction. Marketing is defined as being vital to organizational success by anticipating customer wants and delivering superior value compared to competitors.
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01. introduction to marketing
This document provides an introduction and overview of marketing. It defines marketing as a process of identifying and meeting customer needs profitably. Key points covered include:
- Marketing involves creating, promoting, and delivering goods and services to consumers and businesses.
- The marketing process includes understanding customer needs and the marketplace, designing a customer-driven strategy, preparing an integrated marketing plan and program, and capturing value from customers.
- Wants can become needs through commercials/ads or by convincing oneself a want is a need. Marketing helps translate needs and wants into demand for products and services.
Marketing Comparison between Inbound and outbound marketing
Marketing involves promoting and selling products or services through activities like market research and advertising. It follows the marketing concept of anticipating customer needs better than competitors to satisfy organizational goals. The document also discusses types of marketing such as inbound or digital marketing and compares their strengths, advantages, how they work, and costs.
Marketing concepts
This document summarizes the key concepts of marketing presented by Mr. UGIK in 2011. It discusses the evolution of marketing from a production focus to a customer focus. The marketing concept emphasizes understanding customer needs and satisfying them better than competitors. It involves analyzing customers, identifying their needs and wants, and ensuring superior customer satisfaction. The document also outlines the historical shift from production to selling to marketing concepts, and how in modern times, supply often outstrips demand, making marketing and advertising crucial.
01. introduction to marketing
This document provides an introduction and overview of marketing. It defines marketing as a process of profitably translating customer needs into revenue. The key aspects covered include understanding customer needs and wants, designing customer-driven marketing strategies, relationship marketing, and current changes and challenges in marketing. The marketing mix and its components are also introduced as topics to be covered in the next lecture.
Introduction to Marketing Session 1
Slides of my session at ITM, Mumbai. Introduction to Marketing. Session 1. Includes:
What is Marketing
Marketing Defined
Core Concepts
Marketing Process
Marketing Philosophies
Towards new marketing assumptions
Functions of Marketing
The Four 4 Ps The Marketing Variables
Market Segmenting
Identify sub-markets within market
Decide which one(s) to pursue (target)
Design marketing mix(es) to be attractive to targeted segment's
Demographics - age, race, sex, income, education
Geographic - country, state, urban/rural, climate
Psychographics -attitudes, values, beliefs, personality traits
Behavioral - benefits, usage.
Market consists of people with both the desire and ability to buy
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The document contains 10 multiple choice questions about marketing concepts from Chapter 22 of a textbook. The questions cover topics like current marketing trends, structures of product teams, the social marketing planning process, types of marketing control, organizing the marketing department, marketing audits, marketing profitability analysis, and annual plan control. For each question, the document provides an explanation of the relevant concept and the correct answer.
Difference between Marketing and sales
Marketing involves understanding consumer wants, developing products to meet those wants, and determining how to price, promote, and distribute products. The focus is on consumers. Selling involves managing salesforce activities like recruitment, training, and compensation to convert products into cash. The focus is on products. The key difference is that marketing is consumer-oriented and focuses on satisfying consumer needs, while selling is product-oriented and focuses on profit through increasing sales volumes.
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Siemens AG has grown through new product innovation using a holistic marketing framework addressing value exploration, creation, and delivery. A marketing plan is the central instrument for directing marketing efforts and should define corporate mission and strategic business units, assign resources, and assess growth opportunities. The BCG matrix categorizes business units as dogs, cash cows, stars, or question marks based on market share and market growth.
Introduction to Marketing
https://www.sapnaonline.com/books/marketing-services-management-bcom-bu-mohammed-umair-9384494089-9789384494087?position=9&searchString=mohammed%20umair
buy my book of marketing and service management from Sapna books online
Introduction to marketing
The document defines marketing as:
- The process of learning about customers and competitors to provide the right products at the right price, place, and promotion to achieve business objectives.
It also defines marketing as the management process of identifying, anticipating, and satisfying customer requirements profitably.
The key aspects of marketing are identified as product, price, place, and promotion - known as the "4 P's" - and getting all of these right is important for successful marketing.
Mengembangkan Strategi dan Rencana Pemasaran
1. Bagaimana pemasaran mempengaruhi nilai pelanggan
2. Bagaimana perencanaan strategis dilaksanakan pada berbagai tingkat organisasi yang berbeda
3. Apa cakupan rencana pemasaran
What are tasks necessary for succesful marketing management- Shashank Motepalli
This document outlines the key tasks of marketing management which include developing marketing strategies and plans, assessing market opportunities and customer value, choosing value, designing value, delivering value, communicating value, and sustaining growth and value. It provides details on each task such as developing long-run opportunities, conducting market research, understanding consumers, choosing target markets, considering product design and pricing, distributing to customers, integrated marketing communications, and new product development. The document credits its sources which include stock photography websites, a color scheme website, Google Images, and a marketing management textbook by Philip Kotler.
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Strategic planning involves defining an organization's mission and goals, designing its business portfolio, and developing detailed marketing and departmental plans. It is a key process for identifying opportunities and guiding competitive strategies. The marketing process helps capitalize on opportunities by analyzing markets, selecting target segments, developing the marketing mix, and managing marketing efforts. Key elements include segmentation, target marketing, product positioning, and the "Four Ps" framework. Planning, implementation, control and analysis are core marketing management functions.
Unit 2.1 strategic planning and the role of marketing
Unit 2 discusses strategic planning and marketing's role within it. There are four steps to strategic planning at the corporate level: 1) defining the corporate mission, 2) establishing strategic business units, 3) assigning resources to SBUs, and 4) developing growth strategies. The role of marketing is to ensure strategies are customer-oriented. Strategic planning guides both broad corporate strategy and more targeted marketing strategies.
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This document discusses key concepts in marketing management. It defines marketing as the process of directing the flow of goods and services from producer to consumer. It outlines different marketing orientations like product-oriented and sales-oriented approaches. It then describes the marketing concept which emphasizes customer satisfaction through understanding customer needs and coordinating marketing activities. The marketing concept benefits businesses by ensuring long term success, reducing risks, prioritizing customers, and harmonizing business interests with societal interests.
Introduction to strategic marketing planning
The document discusses the importance of planning in management. It states that planning is the most fundamental of the five management functions. A good plan specifies goals, resource allocations, schedules, tasks and actions needed to achieve the goals. The document then focuses on marketing planning, explaining that a marketing plan is a blueprint that analyzes the environment, markets, competitors and specifies objectives, strategies, tactics and controls to efficiently achieve marketing goals. It emphasizes that a marketing plan should be comprehensive, disciplined and target-market driven.
Marketing management notes NUST ZIMBABWE 2014
This document provides an overview of marketing management concepts taught in a course at NUST. It introduces the lecturer and outlines topics that will be covered including the marketing mix, customer relationships, needs and satisfaction, and marketing philosophies. It also discusses rethinking the traditional 4P marketing mix model to include additional elements like people, processes, and customer value to better address current marketing challenges.
Marketing Organisation
This document discusses marketing organization and structure. It covers the meaning, principles, importance, types of organizational structures including matrix structures, and the roles and functions of marketing managers. The key types of organizational structures discussed are functional, product, and matrix organizations. It also outlines the principles of marketing organization including specialization, authority, coordination, responsibility, and span of control.
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What are tasks necessary for succesful marketing management- Shashank Motepalli
Unit 2.1 strategic planning and the role of marketing
Unit 2.1 strategic planning and the role of marketing
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The document defines key marketing terms and concepts. It discusses how marketing has evolved from a focus on selling to satisfying customer needs. Marketing is described as a process through which individuals and groups obtain what they need and want by creating and exchanging products of value. Different approaches to marketing like mass marketing, segment marketing, niche marketing and micro marketing are also summarized.
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This document outlines a marketing plan presentation template with four main stages: reach, engage, act, and convert. It discusses key marketing concepts like the customer lifecycle, conversion marketing, and the different types of marketing including publicity, branding, advertising, product placement, online and offline marketing. It also covers the marketing mix of product, price, place, and promotion. The presentation template provides sections for target analysis, scheduling, promotion, and results to help communicate a comprehensive marketing plan.
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- 2. The term "marketing" is derived from the word "market," which refers to a group of sellers and buyers that co-operate to exchange goods and services. The modern concept of marketing evolved during and after the industrial revolution in the 19th and 20th centuries. BACKGROUND
- 3. The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. DEFINITION OF MARKETING
- 4. Marketing is also a social process as it is concerned with the satisfaction of human needs and this is one of the most important Characteristics of Marketing. 2.Marketing is customer oriented: Marketing exists to identify and satisfy the wants of present and potential consumer Characteristics of Marketing
- 5. Marketing Promotes Product Awareness to the Public Importance of Marketing
- 7. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Customer Satisfaction
- 10. Corporate Image
- 11. Starting and running a business is not only exciting but also challenging at the same time. For the business to survive and to reach the level of success you aim for, strategic decisions need to be made correctly and at the right time. One of the hardest decisions to make is expanding your business. Whether you want to explore new markets, bump your production capacity up a notch, or develop new products that the customers will love.
- 13. Efficiency
- 15. Effective management of resources is an essential task for companies that are managing different projects. It is important for them to efficiently organize and allocate personal as well as equipment for different projects, same time avoiding idle resources. Optimum Use Of Resources
- 16. Brand Loyalty
- 19. THANK YOU