Content Insight and Creative Fitness
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There is no effective communications system without a good idea.. But where the good ideas come from? We have to know what content is connected to a given category, because this content is the key to enter others minds...
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Memetika
A mémek "tudománya", a memetika a feje tetejére állítja a közvélemény-kutatást, hiszen az elméletből következően nem az embereknek vannak gondolatai, hanem a gondolatoknak vannak emberei...
Tartalmi kommunikáció vs. márkanév visszaidézése / Média Hungária 2015 előadás
Vajon hogyan ragad meg egy márkanév hatékonyan az emberek fejében? Hogyan segíti a tartalom a márkaismertség növekedését? Mi is az az insight, ha tartalomról beszélünk? És hogy jönnek ehhez a kognitív sémák?
Egy mémszerű elem hatásának mérhetősége
A prezentációt a Médiapiac konferenciáján adtam elő 2013-ban. Az anyag alapját képező kutatást szintén 2013-ban készítettük a Mediacomnál a Nikon számára. Köszönet a Nikonnak, hogy mindezen adatokat publikussá tette és ezzel növelte a marketing tanulásának, tanításának élményszerűségét.
Az anyag tulajdonosa a MediaCom Magyarország Kft.
A tartalmas márkák jelentősége
Az előadás a 2014-es Márkaépítés konferencián hangzott el. A márkák különböző módon válhatnak társadsalmi jelentőségűvé... a kérdés, hogy mi ennek az elméleti alapja? A fogyasztók önazonossága, vagy a már meglévő gyenge/erős társadalmi kötések? Vagy mindkettő?
Internetes memetika a bullshiten túl - Internet Hungary 2016
A kognitív sémákra épülő kommunikációs üzenetek hatékonyságának boncolgatása közben megerősítjük, hogy mi is az insight és megtanuljuk, hogy Kr.e 1600-ban már létezett a Monty Python Polli papagáj jelenet archetipikus sémája.
Márkasztori a kék óceánon
Mi az a sztori? Információhiányok sorozata. Hol van a sztori? Az agyban. Hogyan jön létre? Mit kell észrevenni? Mi köze ennek a kék óceán stratégiához?
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Memetika
A mémek "tudománya", a memetika a feje tetejére állítja a közvélemény-kutatást, hiszen az elméletből következően nem az embereknek vannak gondolatai, hanem a gondolatoknak vannak emberei...
Tartalmi kommunikáció vs. márkanév visszaidézése / Média Hungária 2015 előadás
Vajon hogyan ragad meg egy márkanév hatékonyan az emberek fejében? Hogyan segíti a tartalom a márkaismertség növekedését? Mi is az az insight, ha tartalomról beszélünk? És hogy jönnek ehhez a kognitív sémák?
Egy mémszerű elem hatásának mérhetősége
A prezentációt a Médiapiac konferenciáján adtam elő 2013-ban. Az anyag alapját képező kutatást szintén 2013-ban készítettük a Mediacomnál a Nikon számára. Köszönet a Nikonnak, hogy mindezen adatokat publikussá tette és ezzel növelte a marketing tanulásának, tanításának élményszerűségét.
Az anyag tulajdonosa a MediaCom Magyarország Kft.
A tartalmas márkák jelentősége
Az előadás a 2014-es Márkaépítés konferencián hangzott el. A márkák különböző módon válhatnak társadsalmi jelentőségűvé... a kérdés, hogy mi ennek az elméleti alapja? A fogyasztók önazonossága, vagy a már meglévő gyenge/erős társadalmi kötések? Vagy mindkettő?
Internetes memetika a bullshiten túl - Internet Hungary 2016
A kognitív sémákra épülő kommunikációs üzenetek hatékonyságának boncolgatása közben megerősítjük, hogy mi is az insight és megtanuljuk, hogy Kr.e 1600-ban már létezett a Monty Python Polli papagáj jelenet archetipikus sémája.
Márkasztori a kék óceánon
Mi az a sztori? Információhiányok sorozata. Hol van a sztori? Az agyban. Hogyan jön létre? Mit kell észrevenni? Mi köze ennek a kék óceán stratégiához?
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Curiosity InsightStream uses machines to analyze large amounts of social media data at scale, and uses human analysts to identify deeper human insights from the data. It focuses on understanding consumer conversations, rather than just brand mentions. An example case study showed how InsightStream analyzed posts about Nerf blasters and The Hunger Games to identify an opportunity for Hasbro to launch a new Nerf Rebelle product line targeted at girls, inspired by themes from The Hunger Games. Hasbro subsequently launched a new bow-and-arrow Nerf product in line with the identified insight.
ppt on memes.pptx
Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]
Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the "Charlie Bit My Finger" viral video). Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop).[4]
Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations.[4]Internet meme
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An Internet meme, commonly known simply as a meme (/miːm/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via message boards, Usenet groups, and email. With the rise of social media platforms such as YouTube,Twitte
Memes.pptx
This ppt is all about how memes entertain people and how it effects social media, advantages and disadvantages. Memes are also used for marketing and to reach more customers. Internet meme
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Language
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Sorry to interrupt, but it will soon be too late to help us in this short fundraiser. This Monday, 18 September, we request your support. If Wikipedia has given you ₹ 25 worth of knowledge, kindly join the 2% who donate. Every gift helps, whether it’s ₹ 25 or ₹ 1,500. — The Wikimedia Foundation, host of Wikipedia and its sister sites.
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An Internet meme, commonly known simply as a meme (/miːm/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via messageboards, Usenet groups, and email. With the rise of social media platforms such as YouTube, Twitter, and Facebook, memes have become more diverse and can spread quickly. More recent genres include "dank" and surrealist memes, as well as short-form videos such as those uploaded on Vine and TikTok.
Memes are considered an important part of Internet culture, and have become a developed research area. They appear in a range of contexts, such as marketing, economics, finance, politics, social movements, religion, and healthcare. Although some argue memes deserve fair use protection, use of media from pre-existing works can sometimes lead to issues with copyright.Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]
Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different peo
ppt on memes.pptx
Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]
Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the "Charlie Bit My Finger" viral video). Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop).[4]
Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations.[4]
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Memes are ideas or behaviors that spread from person to person through imitation. They were first defined by Richard Dawkins to explain cultural phenomena. A meme is typically an image, video, or text that is spread online and often modified slightly as it spreads. Memes are popular on social media because they can grab people's attention with their humorous nature using limited attention spans. While memes can drive traffic to websites by ranking higher in searches, they do not necessarily deliver high-quality visitors.
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This document provides an overview of narrative theory and several key theorists that can be applied to analyze media texts. It discusses the work of theorists like Branigan, Propp, Barthes, Todorov, and Levi-Strauss. For each theorist, it summarizes their approach to narrative and provides examples of how their concepts could be applied to analyze a music video. The document also provides guidance on how to structure a narrative analysis by identifying narrative codes, binary oppositions, and equilibrium/disequilibrium patterns in the text.
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The End of the Big Megaphone
The emergence of "soft power" in marketing and communications.
A view of understanding coalitions for and against a brand -- taken from the world of Influence Operations
Presentation at Aalto University marketing forum, Helsinki
Curiosity insightStream Introduction
Curiosity InsightStream uses machines to analyze large amounts of social media data at scale, and uses human analysts to identify deeper human insights from the data. It focuses on understanding consumer conversations, rather than just brand mentions. An example case study showed how InsightStream analyzed posts about Nerf blasters and The Hunger Games to identify an opportunity for Hasbro to launch a new Nerf Rebelle product line targeted at girls, inspired by themes from The Hunger Games. Hasbro subsequently launched a new bow-and-arrow Nerf product in line with the identified insight.
ppt on memes.pptx
Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]
Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the "Charlie Bit My Finger" viral video). Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop).[4]
Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations.[4]Internet meme
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Edit
Sorry to interrupt, but it will soon be too late to help us in this short fundraiser. This Monday, 18 September, we request your support. If Wikipedia has given you ₹ 25 worth of knowledge, kindly join the 2% who donate. Every gift helps, whether it’s ₹ 25 or ₹ 1,500. — The Wikimedia Foundation, host of Wikipedia and its sister sites.
Give ₹ 25
Give a different amount
MAYBE LATER
I ALREADY DONATED
CLOSE
An Internet meme, commonly known simply as a meme (/miːm/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via message boards, Usenet groups, and email. With the rise of social media platforms such as YouTube,Twitte
Memes.pptx
This ppt is all about how memes entertain people and how it effects social media, advantages and disadvantages. Memes are also used for marketing and to reach more customers. Internet meme
Article Talk
Language
Download PDF
Watch
Edit
Sorry to interrupt, but it will soon be too late to help us in this short fundraiser. This Monday, 18 September, we request your support. If Wikipedia has given you ₹ 25 worth of knowledge, kindly join the 2% who donate. Every gift helps, whether it’s ₹ 25 or ₹ 1,500. — The Wikimedia Foundation, host of Wikipedia and its sister sites.
Give ₹ 25
Give a different amount
MAYBE LATER
I ALREADY DONATED
CLOSE
An Internet meme, commonly known simply as a meme (/miːm/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time.
Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via messageboards, Usenet groups, and email. With the rise of social media platforms such as YouTube, Twitter, and Facebook, memes have become more diverse and can spread quickly. More recent genres include "dank" and surrealist memes, as well as short-form videos such as those uploaded on Vine and TikTok.
Memes are considered an important part of Internet culture, and have become a developed research area. They appear in a range of contexts, such as marketing, economics, finance, politics, social movements, religion, and healthcare. Although some argue memes deserve fair use protection, use of media from pre-existing works can sometimes lead to issues with copyright.Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]
Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different peo
ppt on memes.pptx
Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3]
Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the "Charlie Bit My Finger" viral video). Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop).[4]
Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations.[4]
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The document provides guidance for evaluating different horror film blogs and setting targets for good blogging practice. It lists some horror blogs that may be interesting to review. The reviewer is asked to consider what constitutes good blogging practice, how the listed blogs could be improved, and what targets they could set themselves to achieve a good blog for a coursework assignment. The reviewer is instructed to complete the task, upload their findings with hyperlinks to the blogs reviewed, and bullet point what practices they will use. They are also to upload a meeting exercise.
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https://generalassemb.ly/education/machine-learning-for-non-technical-people
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Memes are ideas or behaviors that spread from person to person through imitation. They were first defined by Richard Dawkins to explain cultural phenomena. A meme is typically an image, video, or text that is spread online and often modified slightly as it spreads. Memes are popular on social media because they can grab people's attention with their humorous nature using limited attention spans. While memes can drive traffic to websites by ranking higher in searches, they do not necessarily deliver high-quality visitors.
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Session9 story strategy
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Wildlife Essay In Urdu
Essay on Lion in Urdu شیر پر ایک مضمون - Study Guide. Kangaroo Urdu Essay Kangaroo Urdu Essay Mazmoon Urdu Speech Notes .... Elephant essay in urdu. Urdu Essays About Elephant Free Essays. 2019 .... Animals in Urdu Teaching Resources. Importance of Forests In Urdu Essay Benefits of Forests In Pakistan .... Forest Essay In Urdu Importance of Forests Urdu Essay Mazmoon Urdu .... Learn animals names in urdu جانوروں کے نام اردو میں Ao urdu perhain .... Learn Urdu Animals For Kids Animals for kids, Kids poems, Rhymes for kids. Essay on Lion in Urdu شیر پر ایک مضمون - ilmlelo. Forest Essay In Urdu Sitedoct.org. Essay on Lion in Urdu شیر پر ایک مضمون Welcome to my Blog. Short Essay On Wild Animals In Hindi Sitedoct.org. Animal Stories in Urdu language / Paperback 2018 / Masihi Ishaat Khana .... Animal Farm in Urdu by George Orwell: Summary, Themes, Characters .... Urdu Including Essay pms-2006 Past Papers. National Animal And Bird Of Pakistan Name In Urdu. Animal Farm Novel In Urdu George Orwell Complete - Learn How to know. Urdu Collection: Essays. URDU ADAB: Zara Phone Kar Loon?; an Interesting Urdu Essay by Ibn-e-Insha. Wildlife essay in english. Wildlife Conservation Essay For Students .... Urdu Collection: Essays on different topics. animal encyclopedia urdu part1 - YouTube. Essay on lion in urdu. Wildlife essay in english. Importance Of Wildlife Free Essays. 2019-01-20 Wildlife Essay In Urdu Wildlife Essay In Urdu
Memes
What are memes? What is their purpose? How have they developed? Memes are the main driver for the evolution of human societies and are way more than funny pics, aka Internet memes.
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The managers achieve organizational objectives by getting work from
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business enterprise. Without able managers and effective managerial leadership the resources of
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important place in the modern world that the welfare of the people and the destiny of the country
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Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
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Content Insight and Creative Fitness
- 1. Content Insight & Creative Fitness Miklos Kun – MediaCom Hungary | 2014
- 2. 1 2 3 4 5 Which card expresses this sentence the best, „Loves me, …” ? Source of pictures: Dixit board game
- 3. 1 2 3 4 5 Source of pictures: Dixit board game Which card expresses this sentence the best, „Loves me, …” ? Most voted for this card…
- 4. He loves me, he loves me not,… - it is like a meme Notorius Spreads by imitation Has mutations
- 5. How does this relate to communication? A product category
- 6. How does this relate to communication? A product category Reactions Thoughts, Emotions, Routine
- 7. Small units of information (memes) construct the chain A product category Thoughts, Emotions, Routine Chain drive of memes Reactions
- 8. Triggers move the system: ads, product usage, somebody talks about it, etc… A product category Thoughts, Emotions, Routine Chain drive of memes Reactions trigger trigger
- 9. Task #1: to define the driver memes of a category because these are the points where the brand message can most effectively connect/enter the cognitive system A product category Thoughts, Emotions, Routine Chain drive of memes Reactions trigger trigger
- 10. Category-memes are the best connection points where contagious ads can enter to our minds
- 11. Category-memes as connection points of this content: • Van Damme’s split • Van Damme is an action hero • Volvo = safety • Trucks cannot go backward, they would collapse
- 12. Category-memes as connection points of this content: • Active knowledge: the most well known animals say something (quack, woof, miaow…) • Inactive knowledge: Fox is a known animal (usually negative character) but he does not say anything
- 13. Category-memes as connection points of this content: • there is a chance of WW3 starting...: „some Arabian king” or „some Korean dictator” • War is a bad thing • „Make love, not war” – globally known slogan of pacifists • Axe = sex (love)
- 14. Nb. of used memetic connection points = content insight Creative fitness = the potential for spreading
Editor's Notes
- From Dixit card-game: http://en.wikipedia.org/wiki/Dixit_%28card_game%29
- From Dixit card-game: http://en.wikipedia.org/wiki/Dixit_%28card_game%29