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M.E.M.E.S
• The cure for depression-Urban dictionary
• An idea, behaviour, style or usage that spread
from person to person within a culture
-Webster dictionary
• The word meme is a shortening of mimene coined by british evolutionary
biologist Richard Dawkins.
• The word meme is originated with Richard Dawkins’1976 book THE SELFISH
GENE
• It is defined as “a package that conveys idea of a unit of cultural
transmission or a unit of limitation Dawkins was attempting to determine why
some behaviours were common in human societies
INTERNET MEMES
*Internet memes are the building blocks of online culture . From movies to
political parties to campaigners, pressure group Internet users regularly
Employ memes to make a point.
*But why is this?
*Simple put, the idea at the heart of memes is the concept of transmission
*Content only becomes meme by spreading
*By understanding memes we give ourselves opportunity to tap into the
natural mechanism through which human share ideas online
• An “internet meme” is a virtually transmitted cultural symbol or social idea that is shared on social
media and spread rapidly by internet users.
• Memes are most frequently shared on Facebook , twitter
sharing and replication of meme is not limited on this
platforms
•They are also spread via email, WhatsApp, Instagram, snapchat and many other platforms.
MEME MARKETING:
Over the years memes have become the most
important part of our digital media. With constantly
developing technology, memes are whole new ideas
in advertising, generally, memes are funny images,
GIF or video paired with a formulaic caption.
The establishment of internet & increased usage of
social media memes are shared quickly, and soon
you’ll see that meme everywhere.
Great memes are the exciting way to bond with new
spectators, enrich the value of your content, and
refresh the vitality of your brand. Memes are the
secret ingredient of marketing that turns memes from
regular jokes to the viral material.
Why Memes Works?
• Easy to read & also easy way to capitalise on shared knowledge
• Simple to digest & much easier to showcase complex concepts
such as your brand personality and company culture
• Shareable on social media with an authentic voice.
• Relatability increases the chance that people will remember your
brand when they see the meme elsewhere
• Trendy
• Recognisable
• To the point
• Aim for the quick laugh
Advantages of Meme Marketing:
Shareable And Free Of Charge
Memes are the most socially-friendly content available online nowadays. A
significant portion of it is likely to be due to comedy, and the more entertaining
memes tend to get more recognition than others.
More shares equal greater engagement and can help in creating brand awareness.
Memes Aren't Expensive
Of all the content you could make on social media, memes are the cheapest they
are. If you're creative enough, they won't take a lot of your time. All you need is a
concept, a meme template along with any editing software.
Using memes could help you and your business save time and money you'd have
spent on original content. Now you can make use of these tools in other places.
Make The Most Of The Latest Trends
They are usually closely linked to current events or trends. Certain memes are so
popular that they're trending on their own. This lets the brand look more authentic,
modern and connected to what's happening around the globe.
Disadvantages of using memes:
• While memes are a great source of entertainment, making jokes out of a sensitive topic can be harmful and is
counterproductive to addressing the seriousness of a topic.
•Memes are also menacing because people are purposely
using them to infect your mind with false information.
• In recent years, memes have grown much more
toxic to the point where it can be damaging to
kids and teens who regularly look at memes.
• Through memes, people indulge in making malicious
allegations without the fear that they may defame or damage
the reputation of a particular person and these memes end up
becoming entertainment.
• Consider this Socrates meme. Again, a lovely quote
attributed to a famous thinker. And there’s no
evidence that Socrates ever said anything like that.
“I have a great sense of humor, I mean even
when my meme came out I reposted it. I didn’t
care. I was laughing, too!” ~ Skai Jackson
ppt on memes.pptx

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ppt on memes.pptx

  • 2. • The cure for depression-Urban dictionary • An idea, behaviour, style or usage that spread from person to person within a culture -Webster dictionary
  • 3. • The word meme is a shortening of mimene coined by british evolutionary biologist Richard Dawkins. • The word meme is originated with Richard Dawkins’1976 book THE SELFISH GENE • It is defined as “a package that conveys idea of a unit of cultural transmission or a unit of limitation Dawkins was attempting to determine why some behaviours were common in human societies
  • 4. INTERNET MEMES *Internet memes are the building blocks of online culture . From movies to political parties to campaigners, pressure group Internet users regularly Employ memes to make a point. *But why is this? *Simple put, the idea at the heart of memes is the concept of transmission *Content only becomes meme by spreading *By understanding memes we give ourselves opportunity to tap into the natural mechanism through which human share ideas online
  • 5. • An “internet meme” is a virtually transmitted cultural symbol or social idea that is shared on social media and spread rapidly by internet users. • Memes are most frequently shared on Facebook , twitter sharing and replication of meme is not limited on this platforms •They are also spread via email, WhatsApp, Instagram, snapchat and many other platforms.
  • 6.
  • 7.
  • 8. MEME MARKETING: Over the years memes have become the most important part of our digital media. With constantly developing technology, memes are whole new ideas in advertising, generally, memes are funny images, GIF or video paired with a formulaic caption. The establishment of internet & increased usage of social media memes are shared quickly, and soon you’ll see that meme everywhere. Great memes are the exciting way to bond with new spectators, enrich the value of your content, and refresh the vitality of your brand. Memes are the secret ingredient of marketing that turns memes from regular jokes to the viral material.
  • 9. Why Memes Works? • Easy to read & also easy way to capitalise on shared knowledge • Simple to digest & much easier to showcase complex concepts such as your brand personality and company culture • Shareable on social media with an authentic voice. • Relatability increases the chance that people will remember your brand when they see the meme elsewhere • Trendy • Recognisable • To the point • Aim for the quick laugh
  • 10. Advantages of Meme Marketing: Shareable And Free Of Charge Memes are the most socially-friendly content available online nowadays. A significant portion of it is likely to be due to comedy, and the more entertaining memes tend to get more recognition than others. More shares equal greater engagement and can help in creating brand awareness. Memes Aren't Expensive Of all the content you could make on social media, memes are the cheapest they are. If you're creative enough, they won't take a lot of your time. All you need is a concept, a meme template along with any editing software. Using memes could help you and your business save time and money you'd have spent on original content. Now you can make use of these tools in other places. Make The Most Of The Latest Trends They are usually closely linked to current events or trends. Certain memes are so popular that they're trending on their own. This lets the brand look more authentic, modern and connected to what's happening around the globe.
  • 11.
  • 12.
  • 13.
  • 14. Disadvantages of using memes: • While memes are a great source of entertainment, making jokes out of a sensitive topic can be harmful and is counterproductive to addressing the seriousness of a topic. •Memes are also menacing because people are purposely using them to infect your mind with false information. • In recent years, memes have grown much more toxic to the point where it can be damaging to kids and teens who regularly look at memes.
  • 15. • Through memes, people indulge in making malicious allegations without the fear that they may defame or damage the reputation of a particular person and these memes end up becoming entertainment. • Consider this Socrates meme. Again, a lovely quote attributed to a famous thinker. And there’s no evidence that Socrates ever said anything like that.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. “I have a great sense of humor, I mean even when my meme came out I reposted it. I didn’t care. I was laughing, too!” ~ Skai Jackson