Internet memes come from the original concept of memes as an element of culture passed on from person to person. On the Internet, this spread occurs through online mediums such as social media.[1] Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart.[2] There is no single format that memes must follow, and they can have various purposes. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion.[3] Two central attributes of Internet memes are creative reproduction and intertextuality.[4] The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Mimicry refers to the reproduction of a meme in a different setting to the original (e.g., different people imitating the "Charlie Bit My Finger" viral video). Remix uses the original material of the meme but alters it in some way using technology-based manipulation (such as Photoshop).[4] Intertextuality may be demonstrated through memes that combine different subjects or aspects of culture. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the text "my binders full of women exploded" onto a frame from Psy's music video where paper blows around him. This gives new meaning to the scene from the music video and blends the political and cultural aspects of two different nations.[4]