1. Welcome to Presented by

2. YOUR SOCIAL WEB The world is changing.

3. Email – 90s Web 2.0 – 2000s Social Web – NOW - ? The world is changing The Social Web is the NEXT thing…

4. YOUR Marketing Checklist Do you have time to participate in all these areas?

5. Get more leads? Yes Get more sales? Hopefully (if we can convert) Build a list so they can keep up with your offerings and buy when the time is right? Absolutely! Where do you keep your list? Is it fresh, do you “use” your list? Is it maintained? What is the goal online/offline?

6. Use Online/Offline Together Why Not….Run an Ad in the Newspaper Have a GREAT OFFER Mention Phone # Mention Web address Mention Facebook daily specials Mention Blog-tips Sign up for email list – get something of value… Instead of one ad – you’ve got multiple in ONE ad

7. Overlap as much as possible ONLINE OFFLINE

8. Link back and forth! Example – send to Facebook, then to Blog, where you mention your new special that is in your ad… Let your customers digest your content in whatever way they want THINK: Spider Web

9. The social web needs new content. It lives for new information or it will move on to something else. It may not need your service. It may not remember your service. It CONSUMES content. The world is changing. You’ve got to find a way to create content that is meaningful to your customers. If it is hourly, daily, weekly, monthly… Creating Content

10. Mailchimp – forms, lists, RSS feed, social share Wordpress – blog, RSS feed, website Website – built in social media, blog, CMS You’ll need shortcuts

11. Claim YOUR Google Place Register your Biz on foursquare Get your Twitter.com/yourbizname Get your facebook.com/yourbizname (if 35+likers) Watch tutorials on Mailchimp.com Watch tutorials on Wordpress.com Flowtown.com-Find your customers on Facebook and do a mass invite Could you do a youtube video? Things to do after you leave:

12. Any Questions?