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Viraali Korjaamo 9.2.2010

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Antti Leino
Antti Leino

Aamuluento Marblesin Aamutreenissä 9.2.2010

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Get people talk about your stuff
Viral marketing Word-of-mouth Buzz
 
Definition of Buzz ,[object Object],[object Object]
Definition of Viral ,[object Object],[object Object],[object Object],[object Object]
Viraali on siis asia, joka leviää ihmiseltä toiselle, koska ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
HOW TO DO IT?
Push the taboo button to start conversations
 
[object Object],[object Object]
Push the unusual button to start conversations
[object Object],[object Object]
[object Object],[object Object],[object Object]
Push the outrageous button to start conversations
[object Object],[object Object]
Push the hilarious button to start conversations
ELÄMÄ ON!
 
Push the remarkable button to start conversations
[object Object],[object Object],[object Object],[object Object],[object Object]
Push the secrets button to start conversations
[object Object]
And then you need to do more: ,[object Object],[object Object],[object Object]
Interesting stories are culturally relevant and get passed on from person to person.
Trans-media Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2007-08-24 2007-08-31 2007-09-07 2007-09-14 2007-09-21 2007-09-28 2007-10-05 2007-10-12 2007-10-19 2007-10-26 2007-11-02 2007-11-09 TV-Ensi-ilta Big Brother, UK, 1 näytös Cadbury Gorillan sosiaalisen median katsojaluvut Spooffit ilmestyy Gorilla Facebook groupit Blogit “löytävät” spooffit n. 5 000 000 sosiaalisen median katselua Source: 1000heads
TV-ensi-ilta
QUESTION What would get people talk about you? Why? Which taboo to touch?

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Viraali Korjaamo 9.2.2010

Editor's Notes

  1. made this image using Adobe Photoshop CS3 back in January of 2009 and uploaded it to my photostream. Sometime between then and August 2009, someone copied it off here and added the caption "Socialism". The image since then went viral, showing up on streets in LA and T shirts. When the picture and the story behind it became popular in August, someone filed a fraudulent DMCA takedown notice with Flickr, which caused them to automatically take down the image without investigating the claim. I had to file a counter notification and they told me I can reupload it on September 22nd.
  2. Nollasta 30 miljoonaan alle viidessä vuodessa
  3. Likeness to forward (%) * number of destinees >1 10% X 5 ystävälle =0.5 5% x 20 = 1 15% x 10 = 1.5