The document discusses the evolution of content marketing, highlighting the impact of platforms like YouTube and Facebook in enabling user-generated content since 2005. It emphasizes the shift in media consumption and marketing strategies, where individuals and brands use social networks as platforms for storytelling and promotion. It also explores various aspects of effective marketing, including leveraging new platforms, outreach strategies, and crafting a compelling CV.

2. Marketing via content

3. ●
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Until 2005 it was fairly hard to upload content to the web.
Youtube changed the game in 2005, as a free to upload video content platform, establishing the
term “Web 2.0”
Myspace was the first popular “social network”, but its focus was bands/music creators, and most of
its users had internet nicks.
Facebook, the biggest social network to date, insisted of users to use their real names. The main
content focal point is text and photos. Anybody can upload those.

4. Shitloads of content
100+ hours of video every minute
400 million tweets per day
16 billion + photos
60 million active blogs
By age 2, 92% of American children have a digital shadow

5. The identity/source of the content provider
is sometimes unclear.

6. Brands resembles people

7. People acts like brands

8. People can easily sell and promote their content

9. Even if it is text only
Branded tweets
Pheeder business model
FB new model of promoting content to reach larger audience, treating
their users as potential media consumers.

10. Part I - Stories for (very) small screens
Stories, form, interactive, community

11. Story
Lev Yilmaz
Film maker, storyteller
Procrastination

12. Form
Cyriak Harris
Animator, musician
Early works
First acclaimed work
Youtube channel
Bloc party
Bonobo

13. Community
Ze frank
Online performance artist
Bday invitation
Most wanted
Young me now me
Earth sandwich
Kickstarter campaign

15. Interactive

16. Part II - platforms
Structure, abuse, promote

17. New platforms for new stories

18. Always be on the lookout for new platforms

19. Part III - marketing
Pitch, sell, Email, guerilla marketing, CV

20. How to reach (almost) every person

21. Where to display your work

22. How to write CV