Branding is the process of creating a unique name and image for a product in consumers' minds through advertising to identify and differentiate the product from others. It involves aligning what a company wants people to think about it with what people actually think about the company. While logos are an important component, strong brands are achieved through more than just symbols and instead through emotional images that pull consumers rather than push products upon them. However, few companies are truly able to achieve such strong branding.

1. Many definitions are floating around!

2. Let us watch a few long definitions first!

3.  The practice of creating a name, symbol or design that
identifies & differentiates a product from other products
 The process of creating a unique name & image for a
product in the consumers' mind, mainly through
advertising.
 Branding is the art of aligning what you want people to
think about your company with what people actually do
think about your company.

4. Time for the Shorter definitions!

5.  Branding is not push, but pull
 Branding is a constant where as marketing is the
variable. Likewise branding is the fuel, marketing the car
 The perceived emotional image of a company as a
whole.

6. Reality: Very FEW companies can pull it off!

7. A strong logo in brand identity is
that a simple visual can instantaneously communicate
a brand AND what it is all about.

8. Some large brands are able to do this
by symbol only, without words
that is the Holy Grail that brands dream about!!!

9. Logos are vitally important,
but actually are just one component of
what creates a strong brand.