Brand identity is vital for businesses as it encompasses elements that shape the brand's image and personality beyond just logos, influencing customer recognition and loyalty. Key components include brand name, color palette, logo design, brand voice, typography, imagery, and taglines, each playing a crucial role in conveying the brand's message and values. Consistency across these elements is essential for building a strong and impactful brand that stands out in the competitive market.

1. Core Elements Of
Brand Identity
B Y P I X E N I T E

2. What is brand identity?
Brand identity is a collection of various elements that a business creates to portray the right image of the business in front of customers. It
is more than designing the right logo and placing it on the packaging or mounting it above the front door. It is about crafting the brand's
overall personality that brings out the core element of your brand's DNA.

3. Why Does Brand Identity Even Matter?
1
A Strong Brand Can Demand
A Premium Price For A
Product Or Service;
2
Big Organizations Will Take
You Seriously
3
Give An Edge Over Your
Competitors
4
Easy To Build A Business In The
Shape You Want
5
Easy Recognition
6
Quick To Get More
Business

4. Brand Identity Elements
Brand
Name
01
Color
Palate
03
Logo
Design
04
Brand
Voice Or
Tone
02
Imagery
05
Typography
07
Tagline /
Slogan
06

5. If you are a believer in shakespeare's words in
romeo and juliet's play, "what's in a name,"
then you probably soon run out of business, as
in the business world, the brand name is
everything. It indicates what your business is
associated with and helps consumers to
recognize and distinguish it from the rest. A
strong and powerful brand name gets
recognized widely and leaves a permanent mark
on consumers' minds. For example, the most
common thing we use when we want toothpaste
in india, we say we need colgate. The word
"colgate" is actually the name of the brand,
while the actual product is toothpaste.
Brand Name

6. If you are a believer in shakespeare's words in
romeo and juliet's play, "what's in a name,"
then you probably soon run out of business, as
in the business world, the brand name is
everything. It indicates what your business is
associated with and helps consumers to
recognize and distinguish it from the rest. A
strong and powerful brand name gets
recognized widely and leaves a permanent mark
on consumers' minds. For example, the most
common thing we use when we want toothpaste
in india, we say we need colgate. The word
"colgate" is actually the name of the brand,
while the actual product is toothpaste.
Brand Voice
or Tone

7. How do colors matter? Well, it does matter a
lot. It gives a push to the visual branding
elements. Our brain immediately triggers the
name when we see a certain color
combination; for example, one can recognize
google with its color; the same goes with
mastercard and many more.
Colors trigger emotions and give meaning,
while choosing a color palette considers
human psychology, trends, context, and
culture.
Color
Palette

8. Every business, be it small, medium or
large, needs a logo, period. In fact, it is
very hard to find a business without a logo.
We all can recognize five rings linked
together as the Olympics, two interlocking
circles as Mastercard, swoosh as NIKE, and
the list goes on.
How would you recognize them if there were
no logos? When a consumer sees a logo again,
the brain quickly registers it and thinks, "Oh, I
know that brand."
Logo
Design

9. We are visual creatures, and our brain
remembers visuals over text more.
Imagery consists of all kinds of images you
come across, all branding, advertising, and
marketing. Just like other brand identity
factors, be it color palette or logo, imagery
plays a vital role in getting recognition in the
market.
Imagery

10. Do you recognize "I'm lovin' it" or "Taste the
thunder"? Yes, you are absolutely right; it's
McDonald's and Thumbs Up taglines; who
doesn't recognize it? Well, that's the power of
the tagline. Tagline or slogan may not
necessarily apply to every business.
Tagline /
Slogan

11. Typography is referred to as the fonts used
by businesses in all materials.
Choosing a font is vital as unappealing fonts
tend to reflect badly on the reader's emotional
response to content. Just colors and typography
convey the tone and value of the brand.
Typography

12. Let us Paint Your Brand Identity
While putting all the above elements into creating an amazing brand identity, consistency is a key factor to build
a powerful and impactful brand. By positioning yourself as a strong, caring, and witty brand, you have the chance
to win the hearts of consumers.
You can't toss a new brand into the market and expect people to embrace it with an open heart. Instead of going for trial
and error, why don't you hire the best branding agency Ahmedabad? Work with experienced brand identity designers like
us to bring thoughts into reality.

13. Contact
E-mail
Website
Phone
info@pixenite.com
https://pixenite.com/
+91 74879 37238
+91 98984 02060