SlideShare a Scribd company logo
WHY DOES A
LOGO MATTER
IN A BUSINESS?
Logos are literally everywhere.
They play a vital role in influencing
our decisions,communicating and
representing company's values.
Whatisthe
Purposeof Logo?
The primary role of a logo is to
identify. Trends come and go, design
tools and techniques will evolve ,but
for all eternity the single most
important goal of a logo will always
remain this – to identify the person,
product, business or service you’re
designing it for.
Logodesigningisa
strategictool
Logo design needs to be treated as a
strategic business tool that will allow
a company to be identified in the vast
world we live in. Of course, a logo can
still look good, but that should be a
secondary factor when designing a
logo. Identification comes first.
Alogodesigndoes'nt
need hidden meanings
Designers often aim to fill a logo full
of meaning from the outset, however,
this isn’t needed – the focus should be
on identification. Any meaning or
association will come with time
through interaction with the logo.
Whydologosmatter?
They're the face of product,brand or
services
Establishes brand recognition
Influences our decisions
Creates good first impression
Communicates brand value and
additional meaning
Logos are the face of any brand,
product or service
Your brand is communicated
visually through your logo, which
instantly identifies your company
and tells your customers what
you stand for.
Logos helps in establishing
brand recognition
Logo is the key to success for
a business house. Its visual effect
is so powerful that it can
easily create a brand name in the
market for your business.
Logos influences our decisions
Your logo sends messages to current
and prospective customers every time
it is seen. People who know nothing
about your company will
subconsciously make connections and
assumptions based on the shape, size,
color, font and design of your logo.
Creates a good first impression
Logo designs are all about
capturing the audience and
impacting it in a positive way.
This way you are remembered
and chosen first over your
competition.
Communicates brand value and
additional meaning
Although a logos primary purpose is to
identity, they can also be leveraged to
communicate important brand
messages and values. Just make sure to
keep it simple, ideally stick to just the
one key idea.
Good design encourages the viewer
to want to learn more
~Alexander Isley
" "
Image Credit-
blog.brandisty.com
electrumbranding.com
www.platypuslocal.com
nancerosenblog.com
WWW.GBLOGODESIGN.CO.UK
Professional Logo Design Service in UK

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Why does a logo matter in a business?

  • 1. WHY DOES A LOGO MATTER IN A BUSINESS?
  • 2. Logos are literally everywhere. They play a vital role in influencing our decisions,communicating and representing company's values.
  • 4. The primary role of a logo is to identify. Trends come and go, design tools and techniques will evolve ,but for all eternity the single most important goal of a logo will always remain this – to identify the person, product, business or service you’re designing it for.
  • 6. Logo design needs to be treated as a strategic business tool that will allow a company to be identified in the vast world we live in. Of course, a logo can still look good, but that should be a secondary factor when designing a logo. Identification comes first.
  • 8. Designers often aim to fill a logo full of meaning from the outset, however, this isn’t needed – the focus should be on identification. Any meaning or association will come with time through interaction with the logo.
  • 10. They're the face of product,brand or services Establishes brand recognition Influences our decisions Creates good first impression Communicates brand value and additional meaning
  • 11. Logos are the face of any brand, product or service Your brand is communicated visually through your logo, which instantly identifies your company and tells your customers what you stand for.
  • 12. Logos helps in establishing brand recognition Logo is the key to success for a business house. Its visual effect is so powerful that it can easily create a brand name in the market for your business.
  • 13. Logos influences our decisions Your logo sends messages to current and prospective customers every time it is seen. People who know nothing about your company will subconsciously make connections and assumptions based on the shape, size, color, font and design of your logo.
  • 14. Creates a good first impression Logo designs are all about capturing the audience and impacting it in a positive way. This way you are remembered and chosen first over your competition.
  • 15. Communicates brand value and additional meaning Although a logos primary purpose is to identity, they can also be leveraged to communicate important brand messages and values. Just make sure to keep it simple, ideally stick to just the one key idea.
  • 16. Good design encourages the viewer to want to learn more ~Alexander Isley " "