Taglines are the second most noticeable element of a business' identity after their logo. A good tagline must accomplish several important goals within just a few words, such as being understandable, summarizing the company's products or services, building customer trust, and motivating purchases. While crafting an effective tagline is challenging, it is especially difficult when the tagline creator has little information about the company it represents.

2. Taglines are probably the second most noticeable
element of a business identity. With just a few words, a
tagline must be understandable, summarize the product
or service offering, build trust, or incite to buy.

3. Taglines are a real art, made especially difficult when you’re

5. How do you begin to narrow down an entire company you know
little to nothing about into one well-crafted, compelling sentence?

6. It’ll never be easy

58. Taglines are probably the second most
noticeable element of a business identity. With
just a few words, a tagline must be
understandable, summarize the product or
service offering, build trust, or incite to buy.