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Community branding


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Community branding

  1. 1. A brand is a product, service, or concept that is publiclydistinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand is simply how you feel about the product, service, or organization. It’s the immediate “gut” response you have when recognizing the product
  2. 2. What is a Logo?A visual symbol to represent yourcompany. An effective logo does notrequire a person to read, is distinctiveand instantly recognizable, andconveys something about the brandexperience of your product or service. What is a Brand? A brand is the impression that your product or service leaves on a customer. Its how people feel about and what people think of their experience with your product or service. A logo can be used to help customers recognize a brand, but is not required for a brand to be effective.
  3. 3. A slogan is a memorable motto A tagline is a memorable phrase or phrase used in some that will sum up the tone and context as a repetitive premise of a brand or product to expression of an idea or reinforce the audiences memory purpose. of the brand.A slogan is typically used with a single marketing campaign, whereas a tagline should be considered permanent.
  4. 4. definition, creation, and implementation of asystem to share your community’s personality Community branding should teach people to play together
  5. 5. • define identity, shape perceptions, and attract positive attention•further economic, political and social goals of the community “In other words, a brand can move a community from good to great.”
  6. 6. • Competitive Identity• Value & Influence• Long-term Vision
  7. 7. • Larger community development program• Loss of income in a specific sector such astourism or economic development• A negative, non-existent, or conflicting image• Increasing competition from surroundingcommunities
  8. 8. • Logo, Tagline, or Message you’re sending• What is the feeling-to-action of your brand?• Who is your target audience?
  9. 9. • How would the early and mid-20th centurysuburb immigrant growth affect communitybranding?• How did the Baby Boom generation effectsuburban communities, and would that playa part in community identity? Why or Whynot?• What role (if any) does the increasedfunction and social norm of technology playin developing community brands?