Graham Covington, CEO, Engaging Networks Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. CharityComms
Digital Tools and Channels
Graham Covington

2. Engaging Networks
Hosted software used by
hundreds of charities to build
and manage supporter
engagement.

5. Artificial Intelligence
”The history of Artificial Intelligence (ai)
began in antiquity, with myths, stories
and rumors of artificial beings endowed
with intelligence or consciousness by
master craftsmen.”

6. Machine Learning
“Machine learning is an application of
artificial intelligence (ai) that provides
systems the ability to automatically learn
and improve from experience without
being explicitly programmed.”

7. Deep Learning
“Deep Learning is a sub-set of machine
learning that imitates the workings of the
human brain in processing data and
creating patterns for use in decision-
making.”

9. Marketers and Fundraisers
• suggest a donation amount for an existing single donor
• improve the conversion rate of activists to donors
• improve the retention of single donors
• convert a single donor to become a regular monthly donor

10. How does it work?
Analyze & Predict IntegrateData
~ ~

11. Data
• data held by Engaging Networks
• data outside Engaging Networks
• data we can obtain from content and context

12. Content Classification
Trained classification
Who: Animal Rescue Team
Location: Puerto Rico
Urgency: high
What: Hurricane Maria
Situation: animals in desperate shape
Sentiment: emotive; desperate
Email type: ask
Ask type: donation
Ask-sub-type: earmarked
Relevance: timely

13. Natural Language
Processing
Untrained classification

14. Automated Action
• bulk email
• marketing automation
• content creation
• ‘the hub’

15. marketing automation

16. the hub

17. Engaging Networks & Accessible
Intelligence
~
• bulk email
• marketing
automation
• content
creation
• ‘the hub’
~Engaging
Networks

18. • 4 use cases, engineering, resource,
application, & data
• deliverables in mid-2018
• are you in?

20. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

21. Digital tools and
channels: make the most
of your digital presence
19 October 2017
London
#charitydigital
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