David Salmon, marketing manager, Parkinson’s UK Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Technology and creativity
how personalised video can boost
engagement…
…aka cool stuff we got to try out in April 2017

4. We Won’t Wait for Parkinson’s UK
Watch the video: https://vimeo.com/220312765

5. It worked!
Engagement
• 600+ videos created within first 3 weeks
• 120k organic views during week 1 (hero film)
• 29,865 reactions on paid-for Facebook ads
Conversion
• 2,620 new financial supporters in April 2017
• 1,055 new leads
Impact
• £108k donated to research during campaign period
• Awareness of Parkinson's UK within target audience
increased by 7%

6. Lessons learned
• Immovable deadlines vs agile and iterative approach
• Testing 1,2,3!
• Involve the tech and database guys from the start
• Engagement was high, personalised videos work
• Non-donors continue to be the most engaged
• Collaboration = digital transformation
• New ways of working and tools – agile, project days,
Trello/Slack/Realtime board

7. Questions?

8. Thank you
dsalmon@parkinsons.org.uk
@DSalmon82
parkinsons.org.uk

9. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

10. Digital tools and
channels: make the most
of your digital presence
19 October 2017
London
#charitydigital
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