Learn how to use the power of artificial intelligence to help with fundraising, communication, outreach, and content creation for your nonprofit organization.

1. Unleashing the Power of
Artificial Intelligence to
Transform Your
Nonprofit
Presented by: Tapp Network
Joe DiGovanni, Kyle Barkins & Tareq Monuar
04.04.2023

2. Housekeeping
How to Communicate with Us
• During live event: zoom chat or raise hands for talking
• Email: learn@techsoup.org
Recording of the Live Event
• The event will be recorded
• You can choose to turn on/off your audio/video

3. 3 © TechSoup Global. All Rights Reserved.
Introductions
Joe DiGiovanni
Co-Founder
Tapp Network
Kyle Barkins
Co-Founder
Tapp Network
Tareq Monuar
Web Designer
Tapp Network

4. A Mission-Driven Marketing and
Technology Agency
Empowering Organizations for Good
www.tappnetwork.com
Tapp Network is a mission-driven digital marketing and
technology agency serving organizations that seek to
accelerate their digital transformation to make the world a
better place.
In partnership with TechSoup, Tapp provides website
development and digital marketing support services for
nonprofits around the globe as they strive to increase their
capacity building, fundraising, and community impact in
these challenging times.

5. Agenda
• What is AI?
• How is AI beneficial for nonprofits?
• AI use cases and prompts for nonprofits
• Which AI tools your nonprofit can utilize
for your organizational goals
• Live demos

6. What is AI?
• Artificial intelligence (AI) is a wide-ranging
branch of computer science concerned with
building smart machines capable of
performing tasks that typically require
human intelligence.
• AI is a set of technologies that enable
computers to perform a variety of advanced
functions, including the ability to see,
understand and translate spoken and
written language, analyze data, make
recommendations, and more.

7. 7 Copyright © TechSoup Global. All Rights Reserved.
Common AI Applications
It’s easy to be overwhelmed by AI and the thought of the technology of the future. However, AI
is already being utilized in many of the systems we use every day.
• Unlocking your phone with Face ID: uses machine learning algorithms to compare the
scan of your face with what it has stored about your face to determine if the person trying
to unlock the phone is you or not
• Social Media: AI works behind the scenes to personalize what you see on your feeds,
figuring out friend suggestions, identifying and filtering out fake news.
• Google search: Search engines couldn’t scan the entire internet and deliver what you
want without the assistance of artificial intelligence
• Advertising: Those ads that seem to follow you around? Yep, those are enabled by AI,
are based on your search history and are personalized to you with the goal of getting
items in front of you that the algorithms believe you will value.

8. 8 Copyright © TechSoup Global. All Rights Reserved.
Common AI Applications
• Commuting to work: The travel aids enabled by artificial intelligence include more than
maps. Google maps and other travel apps use AI to monitor traffic to give you real-time
traffic and weather conditions as well as suggest ways to avoid gridlock.
• Banking: If you deposit a check by scanning it with your phone, get a low-balance alert,
or even log on to your online banking account, AI is at work behind the scenes.
• Netflix: The company's recommendation engine is powered by artificial intelligence and
uses your past viewing history to deliver suggestions for what you might want to watch
(including genres, actors, time periods, and more). Its tool gets as specific as what time of
day you were watching and what you traditionally like during that time frame. In fact, 80%
of what we're watching is driven by Netflix's recommendations.
• Digital Assistants: Anytime you have said “Hey Siri,” “Hey Google,” “Hey Alexa,” or
whoever your robot of choice is, you are tapping into AI to scan answers. These
technologies learn your habits and patterns to better serve you.
• Hubspot Marketing Automation. Personalized campaign workflows.

9. 9 © TechSoup Global. All Rights Reserved.
Types of AI Tools
Machine Learning Tools: These tools use algorithms to learn from data and improve their
performance over time. They are often used for tasks such as image recognition, natural
language processing, and predictive analytics. Examples: Scikit-learn, TensorFlow, Keras,
PyTorch, Microsoft Azure Machine Learning Studio
Natural Language Processing (NLP) Tools: These tools analyze and process human
language, allowing computers to understand and respond to natural language queries. They
are often used for chatbots, virtual assistants, and sentiment analysis. Examples: NLTK
(Natural Language Toolkit), spaCy, GPT-3, BERT, Google Cloud Natural Language API
Cognitive Computing Tools: These tools simulate human thought processes and can
perform tasks such as decision-making, reasoning, and problem-solving. Examples: IBM
Watson, Google Cloud AI, Amazon AI, Microsoft Azure Cognitive Services, Pega Platform

10. 10 © TechSoup Global. All Rights Reserved.
Popular AI Tools
• GPT-3: Generative Pre-trained Transformer 3 is a
language model developed by OpenAI that can
perform a variety of natural language processing
tasks such as language translation,
question-answering, and text completion.
• BERT: Bidirectional Encoder Representations from
Transformers is a language model developed by
Google that has shown significant improvement in
natural language understanding tasks such as
sentiment analysis and question-answering.
• AlphaGo/AlphaZero: Deep learning models
developed by Google's DeepMind that have
demonstrated superior performance in the complex
strategy game Go and other games like Chess and
Shogi.
• DALL-E 2: An image generation AI tool developed
by OpenAI that can generate images from textual
descriptions.

11. 11 © TechSoup Global. All Rights Reserved.
Fundraising Operations
How Can Nonprofits Utilize AI?
Volunteer
management
Marketing
and
Outreach

12. AI for Fundraising

13. 13 © TechSoup Global. All Rights Reserved.
How to leverage AI for Fundraising
Nonprofits can use AI to analyze donor data and predict which supporters are likely to make a
donation. This can help organizations personalize their fundraising efforts and increase the chances
of success.
• Automated Fundraising: Automate fundraising
efforts, such as setting up recurring donations
and sending targeted fundraising emails. This
can save time and reduce administrative burden.
For example, the nonprofit organization charity:
water uses an AI-powered tool called "Rally" to
automate their peer-to-peer fundraising
campaigns.
• Chatbots: AI-powered chatbots answer common
donor questions and provide personalized
support to potential donors. This can help reduce
the workload on fundraising staff and increase
the efficiency of the fundraising process. For
example, the nonprofit org Save the Children
uses an AI-powered chatbot called "Fara" to
provide support to their donors.
• Predictive analytics: Analyze data on donor
behavior (giving history, demographics,
communication preferences) to predict which
donors are most likely to give in the future. Prioritize
outreach efforts and personalize messaging to
increase the chances of success. For example, St.
Jude Children's Research Hospital uses
AI-powered predictive analytics to forecast future
giving patterns and identify high-potential
donors.
• Donor segmentation: AI can help segment donors
based on their interests and giving patterns. This
can help tailor fundraising appeals and engagement
strategies to each group, resulting in more effective
communication and engagement.For example,
UNICEF uses an AI-powered tool called "Pareto" to
segment their donor base and develop targeted
fundraising campaigns.

14. Here are a couple of AI tools that can be helpful for fundraising
1. Chatgpt
2. donately
3. Google Ads
4. DonorSearch
5. Fundraise Up
6. Textio
7. Benevity
AI Fundraising Tools

15. 15 © TechSoup Global. All Rights Reserved.
AI Fundraising Tools
• Google Ads: The Google AdWords platform
uses machine learning to optimize ad
performance, making it easier for nonprofits to
reach potential donors and supporters.
• DonorSearch: DonorSearch is an AI-powered
prospect research tool that helps nonprofits
identify potential major donors based on wealth
and philanthropic history. The tool uses machine
learning algorithms to analyze donor data from
multiple sources and provide actionable insights
for donor engagement.
• Textio: Textio is an AI-powered writing platform
that uses machine learning to suggest
improvements to written content, such as emails,
grant applications, and fundraising appeals.
Nonprofits can use Textio to improve their written
communication and increase engagement with
their donors and supporters.
• Benevity: Benevity is a corporate social
responsibility platform that uses AI to help
nonprofits engage with donors and employees. The
platform can help nonprofits create custom giving
campaigns, match donations from corporate
partners, and analyze data to track impact.
• Donately: Donately is an AI-powered donation
processing platform that uses machine learning to
identify and prevent fraudulent transactions, as well
as optimize the donation experience for higher
conversion rates. The platform can also help
nonprofits analyze donation data and create custom
reports.
• Fundraise Up: Fundraise Up is an AI-powered
donation platform that uses machine learning
algorithms to optimize the donation experience for
higher conversion rates. The platform can also
personalize donation asks based on donor behavior
and history, increasing engagement and donations.

16. 16 © TechSoup Global. All Rights Reserved.
Using ChatGPT for Fundraising
Use Cases ChatGPT Prompts
• Writing Donation Page Copy
• Writing Targeted Email Outreach
Campaigns
• Generating Social Media Content
• Writing Grant Proposals
• Finding new ideas
• Identifying Buyer persona
• Creating chatbot using Chatgpt
“Write a thank you letter to send to donors for [NPO
Name]”
“Write an automated Follow up thank-you email that is
sent to donors after their first gift is made.”
"What are the common pain points that someone might
have, who is looking to Donate [NPO Name]?"
“Write a copy for a [nonprofit] online donation page”
“Write an LOI for a nonprofit focused on [NPO Industry]”
“Write a social media post for [NPO name] Fundraising
event”

17. AI for Operations

18. 18 © TechSoup Global. All Rights Reserved.
How to leverage AI for Operations
Nonprofit organizations can use AI to automate routine tasks, such as data entry and scheduling, and
to predict future demands and resource needs. By doing so, nonprofits can streamline their internal
operations, reduce administrative time, and allocate resources more efficiently.
• Natural language processing: Nonprofits can
use natural language processing to analyze
large volumes of text-based data, such as emails
and social media messages. This can help them
identify trends and patterns that can inform their
decision-making. For example, the nonprofit
organization Crisis Text Line uses natural
language processing to analyze the text
messages they receive from people in crisis.
• Fraud detection: Nonprofits can use
AI-powered fraud detection tools to identify
fraudulent transactions and prevent financial
losses. For example, the nonprofit organization
Mercy Corps uses an AI-powered fraud detection
tool called "Fraud.net" to protect their
financial transactions.
• Automating routine tasks: Nonprofits can use
AI-powered tools to automate routine tasks such
as data entry, scheduling, and invoicing. This can
save time and reduce errors. For example, the
nonprofit organization Feeding America uses an
AI-powered tool called "Givful" to automate
their donation processing.
• Predictive analytics: Nonprofits can use
predictive analytics to forecast future demands
and resource needs. This can help them allocate
resources more efficiently and reduce waste. For
example, the nonprofit organization Charity: Water
uses predictive analytics to forecast future
fundraising revenue and water project costs.

19. Here are a couple of AI tools that can be helpful for Operations
1. Chatgpt
2. Donately
3. Google Bard
4. Salesforce Nonprofit Cloud
5. OneClick.ai
6. Notion.ai
AI Operations Tools

20. 20 © TechSoup Global. All Rights Reserved.
Operations with Ai
• Donately: Donately is an AI-powered donation
processing platform that uses machine learning
to identify and prevent fraudulent transactions,
as well as optimize the donation experience for
higher conversion rates. The platform can also
help nonprofits analyze donation data and create
custom reports.
• Google Bard AI: In addition to Google Ad
Grants, Google Bard can brainstorm ideas,
develop a plan, or find different ways to get
things done, get a quick, easy to understand
summary of more complex topics, and create
first drafts of outlines, emails, blog posts, poems,
and much more
• OneClick.ai: OneClick.ai is an AI platform that
allows nonprofits to create their own predictive
models without needing in-house data science
expertise. The platform can help nonprofits analyze
donor data, forecast fundraising revenue, and even
predict the impact of their programs.
• Salesforce Nonprofit Cloud: Salesforce Nonprofit
Cloud is a CRM platform designed specifically for
nonprofits. The platform uses AI to help nonprofits
manage donor data, automate fundraising tasks,
and analyze data to make informed decisions.
• Notion Ai: Notion AI is a writing assistant that can
help you write, brainstorm, edit, summarize, and
more. Consider Notion AI your partner. It augments
your thinking — helping you save time or spend it
more wisely.

21. 21 © TechSoup Global. All Rights Reserved.
Using Notion templates for Operations
Donation management
Board management

22. 22 © TechSoup Global. All Rights Reserved.
Using ChatGPT for Operations
Use Cases ChatGPT Prompts
• Generating reports and statistics
• Creating a chatbot using Chatgpt
• Create predictive models for nonprofit
• Creating mission & vision statements
“Write a predictive models for [NPO Name]”
“Write a Mission Statement for [NPO Name]”
“Create a [Type of report] for [purpose and audience]”

23. AI for Volunteer Management

24. 24 © TechSoup Global. All Rights Reserved.
How to leverage AI for Volunteer Management
Nonprofit organizations can use AI to match volunteers with opportunities that align with their skills
and interests, and to automate routine tasks such as scheduling and communication. By doing so,
nonprofits can improve volunteer engagement and retention, and increase their impact.
• Sentiment Analysis: Use AI-powered sentiment
analysis tools to monitor social media and other
online channels for feedback from volunteers.
This can help identify areas for improvement and
address concerns in a timely manner. For
example, the nonprofit organization United Way
uses an AI-powered sentiment analysis tool
called "Social Studio" to monitor social media
feedback from volunteers.
• Retention Strategies: Identify patterns and
trends in volunteer behavior and develop
retention strategies accordingly. For example,
the nonprofit organization DoSomething.org uses
AI-powered tools to analyze volunteer behavior
and develop targeted retention strategies.
• Personalized Matching: Match volunteers with
opportunities that align with their skills and
interests. This can help improve the volunteer
experience and increase engagement. For
example, the nonprofit organization Idealist uses
an AI-powered tool called "Neon One" to match
volunteers with organizations based on their
skills and interests.
• Automated Scheduling: Automate routine
volunteer management tasks such as scheduling
and communication. This can save time and
reduce administrative burden. For example, the
nonprofit organization Habitat for Humanity uses
an AI-powered tool called "Volunteer Hub" to
manage their volunteer scheduling and
communication.

25. Here are a couple of AI tools that can be helpful
1. Microsoft Volunteer Management and Volunteer Engagement
2. Taskade.ai
3. Chatgpt
4. notion.ai
Volunteer Management with Tools

26. 26 © TechSoup Global. All Rights Reserved.
Volunteer Management with Ai
Notion templates for nonprofits
• Taskade for Nonprofits: Enhance your nonprofit
organization with Taskade AI—the intelligent,
all-in-one workspace that streamlines tasks, mind
maps, and notes. Equipped with built-in video chat
and smart features, Taskade AI is purpose-built to
elevate your team's productivity and advance your
mission.
• Microsoft Volunteer Management and Volunteer
Engagement : The latest Microsoft Cloud for
Nonprofit solutions will help you to recruit, onboard,
and engage volunteers so you can deliver effective
programming.
• Notion Ai: Notion AI is a writing assistant that can
help you write, brainstorm, edit, summarize, and
more. Consider Notion AI your partner. It augments
your thinking — helping you save time or spend it
more wisely.

27. 27 © TechSoup Global. All Rights Reserved.
Using ChatGPT for Volunteer Management
Use Cases ChatGPT Prompts
• Volunteer recruitment
• Volunteer scheduling
• Volunteer training
• Volunteer communication
• Volunteer feedback
“Write an informal appeal letter to former volunteers
about donating to my [NPO Name]”
“Write write a job description for Volunteer recruitment
for [NPO Name].”
" Create a schedule template for volunteers for shifts
and events [NPO Name]?"
“Write a Volunteer training guide for NPO Name].”
“Write A Volunteer Thank You Letter [NPO Name]”

28. AI for Marketing and Outreach

29. 29 © TechSoup Global. All Rights Reserved.
How to leverage AI for Marketing and Outreach
Nonprofits can use machine learning algorithms to analyze donor behavior and create personalized
marketing campaigns, using chatbots to provide quick and personalized responses to donor inquiries,
and using AI to segment donors and create targeted campaigns to engage with them.
• Social Media Management: Nonprofits can use
AI to manage their social media presence by
analyzing social media data and creating
targeted social media campaigns. For example,
Save the Children used AI to identify social
media influencers and create a social media
campaign that resulted in a 10% increase in
donations.
• Donor Segmentation: Nonprofits can use AI to
segment donors based on various factors such
as donation history, demographics, and interests.
For example, the ALS Association used AI to
segment donors based on their past giving
history and demographics and created targeted
campaigns that resulted in a 19% increase in
donations.
• Personalized Marketing: Nonprofits can use AI
tools to create personalized marketing campaigns
based on data collected from donors and
supporters. For example, charity: water used
machine learning algorithms to create
personalized campaigns that resulted in a 56%
increase in donations.
• Chatbots: Nonprofits can use AI-powered
chatbots to provide quick and personalized
responses to donor and supporter inquiries. For
example, UNICEF used chatbots to engage with
supporters during their "Trick or Treat for UNICEF"
campaign and resulted in a 29% increase in
donations.

30. Here are a couple of AI tools that can be helpful for Operations
1. Chatgpt
2. Google Bard
3. Synthesia
4. Canva
and more…
Marketing and Outreach with AI Tools

31. 31 © TechSoup Global. All Rights Reserved.
Marketing and Outreach with AI
Voice AI Tools
• microsoft voice
• https://dubverse.ai/ for cloning and dubbing voices
• https://www.descript.com/ best value for money ai
voice software
• https://murf.ai/
• https://lovo.ai/
• https://www.listnr.tech/
• https://www.resemble.ai/
• Soundraw AI
Video AI Tools
• https://www.d-id.com/
• https://studio.d-id.com/
• https://elai.io/
• https://www.synthesia.io/ - AI Avatar
• https://www.descript.com/ - AI Video
• Steve.ai for creating animation video
Brainstorming and Writing AI
• Notion ai: help teams collaborate more effectively,
streamline project management, and automate tasks
like data entry and research.
• quillbot.com: generate new content and ideas for
marketing campaigns, such as blog posts, social
media updates, and product descriptions.
• Canva AI: create visually appealing designs more
efficiently and effectively, such as social media
graphics, advertisements, and presentations.
• HubSpot: manage and schedule social media posts
across multiple platforms from a single dashboard,
track social media engagement and analytics, and
collaborate with team members.
• adcreative.ai: create and optimize digital ad
campaigns across multiple channels, using machine
learning to improve targeting and ad performance, and
generate new ad creatives.
• Google Bard: analyze and transcribe audio data from
customer calls, webinars, and other sources, allowing
businesses to better understand customer behavior
and preferences, and improve marketing messaging
and strategy.

32. 32 © TechSoup Global. All Rights Reserved.
Using ChatGPT for Marketing and Outreach
Use Cases ChatGPT Prompts
• Landing pages and event ticketing
forms promoting the event.
• Formal or informal event invitations
and save the dates.
• Event scripts, such as a welcome
speech or a fundraising appeal.
• Generating emails and phone
scripts
• Creating effective marketing
strategies
"I'm looking for a [type of email] that will convince my [ideal
persona] to sign up for my [program/subscription] by
explaining the value it brings and the benefits they'll receive."
"I need a [type of email] that will make my [ideal customer
persona] feel [emotion] about my [product/service] and
convince them to take [desired action]."
“Can you generate a social media content calendar for my
[target audience] that aligns with my brand messaging and
promotes my [product/service]?”
"Can you write sales copy describing the unique features and
benefits of [product/service] that sets it apart from the
competition and makes it a must-have for [target audience]?"

33. Live Demo
How to Use AI Tools to 10X Your Productivity

34. Marketing and Web Support
Provided by Tapp Network in partnership with TechSoup

35. 35 © TechSoup Global. All Rights Reserved.

36. Digital Marketing Services
Starting at
$499/mo
Digital Marketing Services: Essentials is a TechSoup
subscription service for designing and building deliverables
to support your marketing. The following are examples of
requests you can make with this subscription.
• Search engine, social media, retargeting and display
Advertising
• Analytics and reporting
• Branding and custom graphics
• Marketing collateral and content
• Email marketing and communications
• Virtual events
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

37. 37 © TechSoup Global. All Rights Reserved.
Website Maintenance Services
Starting at
$499/mo
Keeping a website running smoothly is not an easy job! Our
website maintenance services are designed to ensure your
site is always performing at its best. From broken links to
building new pages for your fundraising event, you’ll have
access to the technical experts and can submit requests to
make those repairs or turn that creative website idea into a
reality.
Your dedicated Account Manager will ensure the successful
delivery of requests. Requests are managed through our
ticketing system and timelines will be provided within 48
hours of receiving any request.
Dedicated
Account Manager
Available
9am–8pm EST
No Contract.
Cancel Anytime.

38. 38 Copyright © TechSoup Global. All Rights Reserved.
Ready to get started?
Book a consultation!
Web Services
Digital Marketing Services

39. Any Questions?

40. Thank You!
sales@tappnetwork.com
www.tappnetwork.com