The information architecture of trust - Building the Human Trust Experience
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Speech to the Information Architecture Institute February 2014 New York City.
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The information architecture of trust - Building the Human Trust Experience
- 1. Ann Racuya-Robbins World Knowledge Bank. Knowledge Account 105006
- 2. The Information Architecture of Trust Making a Better World Three Calls for Participation and Action Ann Racuya-Robbins
- 3. What does the Information Architecture of Trust look like today? Not Enough Trust
- 4. Why does Information Architecture look this way today? • The revolution of the internet. • Without better protections, and ways of organizing ourselves, the risks, harms and fears will undermine opportunity and creativity.
- 5. The Information Architecture of Trust between Humans
- 6. The Information Architecture of Identity 1. Identity solutions will be privacy-enhancing and voluntary. • Based on the Consumer Privacy Bill of Rights and the Fair Information Practices Principles. 2. Identity solutions will be secure and resilient. 3. Identity solutions will be interoperable. 4. Identity solutions will be cost-effective and easy to use. NSTIC Principles IDESG www.idecosystem.org
- 7. First Call for Participation and Action Human Trust Experience Information Architecture Join the effort to build the Human Trust Experience Work at the IDESG. Begin by reviewing our draft Charter. Contact Ann Racuya-Robbins arr@worldknowledgebank.com
- 8. Mayan Woman Ann Racuya-Robbins World Knowledge Bank Knowledge Account 105006
- 9. What could the Information Architecture of Trust look like tomorrow? An Information Architecture for Valuing Living More Generosity More Justice
- 11. Value Living A Primary Organizing Principle
- 12. • Start by valuing living. All living. More of less equally. • Make valuing living, more or less equally, the purpose of the architecture. • Empower the information to serve that purpose. • Serve the unserved first, or early on but not last.
- 13. Ann Racuya-Robbins World Knowledge Bank. Knowledge Account 105006 Image Courtesy of The Library of Congress Pioneering New Ways of Valuing Human Labor and the Human Spirit
- 14. Second Call for Action • Join the effort to enable voluntary, privacy enhancing and secure digital identities for the un and underserved starting with the unbanked. • Help develop and extend through prescient Information Architecture the Un and Underserved Use Case • https://www.idecosystem.org/wiki/Un_and_Underserved_Pe ople_Use_Case
- 15. Ann Racuya-Robbins World Knowledge Bank. Knowledge Account 105006
- 16. Valuing Living as a IA Criterion • Are metadata techniques, tools and strategies including schemas, abstract models, DTDs, RDFs, controlled vocabularies, thesauri etc. invisible or buried to the human user? – Does this invisibility serve valuing living – or work against valuing living, all living more or less equally?
- 17. • If as I claim, human living creates its own metadata. How can IA empower that metadata to increase the value of the human user? • Does the human user have a first right to revenue generated through the monetized use of that human’s metadata, knowledge and attributes? • Isn’t it possible to develop fairness algorithms to be embedded in IA metadata?
- 18. Lonely Day in Brazil Ann Racuya-Robbins World Knowledge Bank Knowledge Account 105006
- 19. • How do we link back to human users that which is computationally derived from human attributes through “big data?” • How should that link back be governed?
- 20. What Does Governing an Information Architecture for Valuing Living Require? • Be Proactive • Be Prescient, forward looking, anticipating problems • Privacy Enhancing • Resilient • Democratically Self-Governed based on rights and responsibilities
- 21. Ann Racuya-Robbins World Knowledge Bank. Knowledge Account 105006
- 22. Third Call for Action Governance Help me and the World Knowledge Bank build a generous and just virtual democratic country based on valuing living. Read the World Knowledge Bank’s Constitution. Contact: arr@worldknowledgebank.com
- 23. More Generosity More Justice 23 Ann Racuya-Robbins World Knowledge Bank. Knowledge Account 105006
- 24. Listening is real giving. Thank You
Editor's Notes
- Thank you to the Information Architecture Institute for this wonderful opportunity to share my thoughts, experience and understanding of trust in Information Architecture. Thank you especially to one of IAI visionary founders Bev Corwin and to the insight and able work of Noreen Whysel and IAI . But also thank you to the many practitioners and pioneers of Information Architecture that make it his or her mission to empathize, study and enable a better understanding of the world and the use of online resources via human computer interaction. This is a vast and critically important subject. Today I would like to narrow my remarks somewhat to the Information Architecture of Trust between Humans and in Online Identity.
- In a few words not enough trust. I think it is fair to say that one of the most difficult things to figure out in living is who, how and what to trust. For most of us this evaluation never stops and is always open to new information and evidence. I think it is fair to say that much of human education is centered on giving people a way to evaluate the trustworthiness of people, ideas and institutions. This is an activity in which Information Architecture has played an historical and important role. I think it is also fair to say that the figuring out who, how and what to trust is a critical and integral part of living itself involving our and others’ well-being even survival. Governance between human individuals is a key methodology for figuring out who, how and what to trust. Governance takes great care. I will return to governance in a few minutes, particularly democratic governance. And how to take what we are and have been discovering about trust to improve the trustworthiness of Information Architecture.
- Today online interaction is still very new and we are all struggling to understand the best way to use it. Because human creativity and contemporary business practices leads governance development, ways of organizing ourselves that are flawed and deeply problematic can emerge and then must be corrected. Whether or not this is the best way to practice business is a discussion for another time. But Businesses fear and face the risk of fraud, liability, denial of service and theft of goods and services and the overall health of our economy. Individuals fear and risk the misuse or outright theft of his or her identity, personal information, resources, knowledge, being denied services and the loss of civil liberties. Institutions including the US Government fear and face the risk of attacks on the infrastructure and institutions of democracy including our national security. Untrustworthy human conduct exists today in all these domains. In all these domains we need more transparency and accountability. Information Architecture can help us achieve both.
- Trust is a human problem or more accurately a problem of living and life. Figuring out how, who and what to trust is a central mission of every life. Misjudging trust is a can be very dangerous. Knowledge of how, who and what to trust is central to gather up and pass along to our children and generations to come. Today the human community stands on the edge of the often non voluntary monetization of human attributes for the benefit of third parties. We can no longer put off this discussion of trust between humans nor fail to mention this selling and transferring of human wealth.
- Recently I have been participating in the Identity Ecosystem Steering Group to realize the National Strategy of Trusted Identities in Cyberspace (NSTIC) issued by President Obama in April of 2011 to improve the trustworthiness of “online ecosystem”. I am Vice Chair of the Standards Coordination Committee, Co-Lead of the Attributes working group and a member of the Privacy Coordination Committee, Security, International_wg, Trust Framework Trust Mark, Policy and Financial Services committees. In January 2013 I introduced a Draft Charter for the Human Trust Experience Coordination Committee (HTXCC). HTXCC work will be grounded in serving the characteristics, diversity and range of human experiences in an on-line environment needed for individuals and organizations to be able to “trust each other because all follow agreed upon standards to obtain and authenticate digital identities—and the digital identities of devices.”1 Such trust properly established and governed encourages online transactions that range from anonymous to fully-authenticated and from low- to high-value. The IDESG is early in its development and struggling to figure out its way forward.
- Please join the discussion and participate in the Human Trust Experience Work. A draft charter is attached. Help us make it better, bring your insights and expertize, help us build a better world.
- I look at IA as a way of organizing living—a way of making decisions about organizing.
- A central requirement is to figure out what is the central organizing principle of the effort. Valuing living is how I started my own work when I worked on an Interdisciplinary Ph.D. at UC Berkeley under Architecture, Mechanical Engineering and the Hass School of Business. My principal advisor at Berkeley was Chris Alexander. Having seen the uses Chris’s Pattern Language has been put to in some Information Science has reinforced my discovery of the necessity for Architecture to be governed.
- How to do this. Trusting and empowering what you care about allows the IA to be more Proactive, Prescient, Privacy Enhancing. I would like to give a few examples of how valuing living can act as an organizing principle.
- Today 68 million people in the US are un or underbanked. More than 2.5 billion adults around the world are unbanked. The Un and Underserved People Use Case is one example of how an underserved community “the un and underbanked” can receive a digital identity useful in the ID Ecosystem for products and services and for federal, state and local governments. Such a digital identity can provide a new access to products and services including financial services while protecting the value of human users deposits.
- I would like to give a few examples of how valuing living can act as an organizing principle. Should internal and external communication be different? **Metadata – is an assertion that some one makes about something in recorded form Clifford Lynch. Does having different internal and external communication work against valuing living more or less equally? Does this IA enable human creativity and freedom as close to the living human user as possible? Why should a human user trust metadata? How can I tell if someone has deliberately introduced bogus?