Wendy's proposes a three-pronged digital strategy involving social media, internet marketing, and mobile marketing. The goals are to build credibility, gain trust, retain authenticity, and attract influencers. Challenges include competing with other fast food chains and maintaining low prices. Wendy's will increase its social media presence on platforms like Facebook and Twitter through incentives and customer input. Internet marketing will include search engine optimization and a Google Adwords campaign. A mobile app and location-based services are proposed for mobile marketing. Success will be measured by analytics tracking engagement on social platforms and videos. The proposed 2012 budget is $4.5 million.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
This is a brief description about the brand KFC and also their marketing strategies such as product,place ,price , promotion and also the consumers behavior towards them with B2c B2B models.
Social media case study: Häagen-Dazs - increasing customer engagement with FM...Qube Media
A social media case study showing a successful campaign to increase customer engagement for FMCG brand Häagen-Dazs, delivered by social media agency Qube Media.
With Conagra Foods as our client, we used research to reach an insight and devised a plan to put Orville Redenbacher's Popcorn in center stage. Moms were our target and in order to connect with them, we designed ads for social media and in store displays.
* Produce a professional client report and presentation
* Critically analyse the strengths and weaknesses of various appropriate media vehicles
* Apply appropriate media statistics to make recommendations for media selections
* Critically assess the marketing communications context in relation to a given organisational scenario.
* Apply objectives and strategies to targeted groups efficiently and effectively
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
This is a brief description about the brand KFC and also their marketing strategies such as product,place ,price , promotion and also the consumers behavior towards them with B2c B2B models.
Social media case study: Häagen-Dazs - increasing customer engagement with FM...Qube Media
A social media case study showing a successful campaign to increase customer engagement for FMCG brand Häagen-Dazs, delivered by social media agency Qube Media.
With Conagra Foods as our client, we used research to reach an insight and devised a plan to put Orville Redenbacher's Popcorn in center stage. Moms were our target and in order to connect with them, we designed ads for social media and in store displays.
* Produce a professional client report and presentation
* Critically analyse the strengths and weaknesses of various appropriate media vehicles
* Apply appropriate media statistics to make recommendations for media selections
* Critically assess the marketing communications context in relation to a given organisational scenario.
* Apply objectives and strategies to targeted groups efficiently and effectively
Top Trends From the 2017 Winter Fancy Food Show Symrise
The Symrise team has put together the Top 10 Trends from the 2017 Winter Fancy Food Show in San Francisco, CA. For more information visit in-sight.symrise.com
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
A case study analysis, recommendations and solutions of the given questions from Jollibee Food Corporation on Global Expansion strategies.
Executive Summary:
Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the company to selling sandwiches. From that point, Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp.
The Future of Food Communications: Winning Share of Mouth in the Conversation...MSL
In this edition of the People’s Insights Series, MSLGROUP explores Six Communication Drivers for Winning Share of Mouth in the Conversation Age. This publication features the voices of experts from inside and outside MSLGROUP who examine current food trends, consumer food behavior and how food technology can enable food companies to be at the forefront of innovation.
If you are looking for a partner to bring a contemporary perspective to communicating around your business and brand, then let’s start a conversation today. Get in touch with us for a customized diagnostic workshop. We hope you enjoy reading this report and invite you to share your feedback and tips with us @PeoplesLab or reach out to us on Twitter @msl_group.
Recipes are the original viral content. Brands are seeking to understand how, where, why and when consumers seek out, consume and share recipes. Many brands target women ages 25-54 with recipe content, but to increase purchase, consumption and usage occasions, brands first need to understand how people interact with this content.
Ice cream can also trend on social media if it's mixed in equal proportions of sugar and sense. Havmor's latest friendship day campaign teaches how Ice cream lovers walk Ice cream and talk Ice cream.
Social Advertising: Pacific New Media Class, Feb 2015Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free -- with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
Social Media Case Study - Chandni ChaukAnish Kholay
Social Media strategy for Chandni Chauk. A concept which went viral.
Client: Chandni Chauk
Agency: Social DNA.in
Target: Women of Hyderabad(mainly youngsters)
Media: Facebook Pages
Objective: To make the brand ‘Chandni Chauk’ viral among
women on social media.
A project for my Social Media Management class. All the data are educated guesses. As a food lover and a social media nerd, I love this opportunity to design a social media strategy for my favorite diner.
2. Wendy’s History Wendy’s Target
• Founded by Dave Audience
Thomas
• First Wendy’s opened in
1969 • North American fast-
food consumers over 16
years of age
• Key emphasis on the 18-
34 year old sweet spot
3. • We propose a Three-prong approach to building the
Wendy’s brand through:
• Social Media
• Internet Marketing
• Mobile Marketing
A Three-Prong Approach
4. Goals: Challenges:
• All three approaches will: • Challenges Include:
• Build credibility and awareness • Competing with other fast-
• Gain trust food chains
• Retain Wendy’s authenticity • Maintaining low price points
• Attract influencers
• Create demand
5. • Wendy’s must increase their presence
within Social Media by utilizing:
• Facebook
• Twitter
• Google +
• Blogger
• We propose that Wendy’s will attract
more influencers if they use
incentives, contests, games, and
solicit their customers input
• i.e. “Like Wendy’s Facebook page and get a free fry” or
“Like the Frosty Facebook page you will receive a free
Frosty”
Social Media
6. • We propose that Wendy’s creates a
Google Adword Campaign
• Enhance Wendy’s brand with Search
Engine Optimization by choosing
detailed Keywords
• Utilize YouTube
Internet Marketing
7. • Wendy’s Smartphone
Application
• Utilize location-based
networking services
• Offer “Check-In” Specials
on Foursquare
Mobile Marketing
8. • Track number viewers on
blog and Facebook pages by
installing Google Analytics
• Track Number of:
Facebook “Likes” and • Wendy’s currently has:
“Shares” on both the
2.2 million “Likes” on
Wendy’s Facebook Fan
their Wendy’s Facebook
Page and the Frosty Fan
Fan page
Page
2.3 million “Likes” on
YouTube video views
their Frosty Facebook
Retweets and Mentions on Fan page
Twitter
2,633 Followers on
+1’s on Google Plus Twitter
Measuring Success
9. • Blog posts will
automatically stream on
Wendy’s Facebook page
and Twitter Accounts
• Wendy’s website and Blog
will have icons that link to
Wendy’s social media
accounts
• Share all YouTube videos
on Facebook pages and
Twitter
Social Integration
10. • Timeline: Participate daily on all social media profiles to
attract influencers
• Proposed 2012 budget of $4.5 million utilized as follows:
Social Media: $2 million
Internet Marketing: $1.5 million
Mobile Marketing: $1 million
Proposed Budget $
