Megan Birdwell's campaign for Trader Joe's aims to enhance brand image, boost customer engagement, and increase yearly sales, targeting young professionals and middle-aged parents. The strategy includes storytelling through advertising, social media engagement, and launching a smartphone app for customer interaction and support. Key tools for success include Google AdWords and Analytics to optimize campaign performance and ensure quality customer service.

1. Megan Birdwell

2. Overall Campaign Goals
 Continue Trader Joe’s quality brand image
 Increase customer awareness and interaction
 Demonstrate our passion for customer care
 Increase yearly sales

3. Target Audience
 Young Professionals
 Middle-Aged Parents

4. The Big Idea
 Products are made of quality and can be used
for many different occasions that will bring
people together
 Supporting direct suppliers (local and
international)
 Excellent customer service

5. Telling a Story
 Display and video advertising on ad networks
 The images will show a personal story of a
customer with their food/beverages
 Photos and videos will be shared on social media
sites
Facebook
YouTube
Instagram

6. Utilizing Smartphones
 Create a Trader Joe’s
Smartphone application
 Include search code option,
promotional codes, and
instant chat with customer
service representative
 Customer submitted photos
shared to designated
hashtag

7. Google Attributes for
Campaign Success
 Google AdWords
 Health food store
 Whole market
 Organic food
 $5,000 a day budget

8. Continued Google Attributes
 Google Analytics to ensure campaign is being
fully implemented
 Day-to-day results
 Optimize and measure campaign with results

9. Summary
 Display and video advertising to further brand the
company
 Social media to share inspiring and relatable
photos from consumers
 Mobile strategy will help the search for location,
gaining promotional codes and be a direct
communication channel
 Google AdWords as a direct response form
 Google Analytics as my analysis

10. Let Trader Joes be your main source of food and
beverages this year. With quality products and
outstanding customer service, we promise you
won’t regret choosing us as your primary
neighborhood grocery store.